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Marketers Need To Understand Online Video Personalization in 2012 By Yaniv Axen - smallbiznewz.com Utilizing Online Video Online video is known to generate traffic and increase conversion rates. However, many marketers fail to understand the full potential of online video. This year, online video will be used to deepen the brands’ relationship with customers, provide [...]
Read Full Post | Make a Comment ( None so far )Marketing & Training Services since’92 http://www.speakerservices.com Speaker Services E-Zine 1/4/12 CONTENT: - Note and Update from Susan Levin – One Sheets Made Easy, Special Offer for 2012 – New Speakers & Authors – Tips & Advice – 10 Questions to Book More Business – Workshops and Teleclasses Greetings, Happy 2012. It was a beautiful [...]
Read Full Post | Make a Comment ( None so far )This post is from Daphne Bousquet http://eventstrategysolutions.com/tag/daphne-bousquet In the previous post, we talked about what you need in order to be ready for a 6-figure seminar. But what if you are not there yet? What if you have no list or a just a small list? Much of your seminar marketing depends not only on [...]
Read Full Post | Make a Comment ( 1 so far )VIDEO ZINGERS Facilitated by Jack Barnard 2012 Video Zingers: Two videos with Tony Perez 1. Overcoming Fear (2:09) sport shirt, in office http://youtu.be/Y14OuJOxq8M 2. Family Wealth Transfer http://youtu.be/F8ZKmYKvVNM Rajah Sharma 3. American Dream/Nightmare http://youtu.be/iiSJacuV5rQ Fact Sheet All programs are customized & offered one-on-one or in workshop format Definition: One-camera presentation video, 30 seconds to 90 [...]
Read Full Post | Make a Comment ( None so far )Do You Have Professional Marketing Materials? Not getting the media attention you deserve? Not attracting new clients? Not getting speaking gigs? Speaker Services Team Can help Services Include: √ Speaker Listing for the web, social media, calls for proposals and in Speaker Services Online Directory. http://www.speakerservices.com/adv_pkt.html √ One-sheets Made Easy A one-sheet combines text with [...]
Read Full Post | Make a Comment ( 2 so far )Carol Roth’s Blog Read full post http://www.carolroth.com/unsolicited-business-advice/?p=5560 Video, when used properly, can really enhance many aspects of your business and when used improperly, can even cause brand damage. 1. Cultivate Yourself Do it yourself! Most companies try to hire outside people to put together a video. That doesn’t fit too well in an increasingly transparent [...]
Read Full Post | Make a Comment ( None so far )My colleague David Newman at www.doitmarketing.com shares this exceptional list of ideas with you. As John Jantsch likes to say, “social media is a tactic, not a religion” and I have to agree. Here are 10 social media tips for professional speakers that will help you balance your mix… 1. Youtube One Of Your Speeches [...]
Read Full Post | Make a Comment ( 1 so far )bog@hubspot.com It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report, an annual report surveying marketers about the role and application of social media in marketing. This year’s report surveyed more than 3,300 marketers. While I [...]
Read Full Post | Make a Comment ( 1 so far )One of the biggest questions I get asked is: How do I find paid speaking engagements? SPEAKING IS A BUSINESS and there are many moving parts to the business and there is no short answer to the question. If you are committed and passionate about your area of expertise and want to earn money as [...]
Read Full Post | Make a Comment ( None so far )Post by Jon Miller via Marketo Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest [...]
Read Full Post | Make a Comment ( None so far )By Mike Sachoff staff writer for SmallBusinessNewz Email still most common way for businesses to market. Websites and email are still the most common ways for small businesses to market online, but interest in other options, including online video, mobile marketing and group deals – is up sharply for 2011, according to Ad-ology Research. Ad-ology’s [...]
Read Full Post | Make a Comment ( None so far )I want you all to know that I am adding many new event planners to our database. In addition to approx 5,000 meeting planners who are on our database at the moment I have identified about 800 more associations, companies and organizations, schools etc. who hire speakers. I am researching them and contacting them as [...]
Read Full Post | Make a Comment ( None so far )Great post from Robert Grossman, President and Chief Message Architect Focus Creative Group, robert@focuscreative.com, http://www.focuscreative.com We all know how hard it is to market and get your message to your target audience. Video on the web is becoming more and more effective and common and will continue to grow. In fact According to the Wharton [...]
Read Full Post | Make a Comment ( None so far )Post by Sharon Berman via RainToday.com When people require the professional services of an accountant, attorney or other type of professional services provider, they are really looking for a knowledgeable, approachable individual they can talk to, not just a firm. Even if your website articulately communicates your expertise and experience, you remain just another faceless [...]
Read Full Post | Make a Comment ( None so far )Interview with Susan Levin, Speaker Services by Wendy Scharfman. I came across Susan several times as I was building my business and I believe “Attention must be paid” to the seeming coincidence of someone repeatedly appearing in your life. She offers great services, training and a wealth of information for people who want to market themselves as speakers.
Read Full Post | Make a Comment ( 4 so far )In this day and age, to truly make a lasting impact, you need to be a media conglomerate: a compelling speaker…a credible author…a believable video performer…a master marketer.
Read Full Post | Make a Comment ( 1 so far )Post from Wendy Scharfman Coaching For Effective Communication www.wendyscharfman.com Video is everywhere. YouTube, websites, training and product videos, corporate and marketing videos, media interviews… the list goes on. How do we get ready for our close-up? Video now gives us the ability to reach vast numbers of people in unprecedented ways. As in any public [...]
Read Full Post | Make a Comment ( None so far )Posted by Kipp Bodnar, http://blog.hubspot.com/blog The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads, meaning they sold almost as many iPads as Mac computers. [...]
Read Full Post | Make a Comment ( None so far )And it was just a matter of time before people stopped putting videos on their blogs, and began vlogging. The video IS the blog post!
Read Full Post | Make a Comment ( None so far )Susan is asking you. Do you have video on your website, blog or social media? If not we can assist you in producing one camera professional shoots and coach you as well. Video rocks and here are 42 different ideas to create short video segments. Contact me for customized packages to fit your budget and [...]
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