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Speaker Marketing

How to Build Referrals & Become a Nationally Known Speaker

Posted on March 12th, 2010.

Have a Presence
The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express [...]

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The Secret to Crafting a Hooky Talk Title That Will Get You Booked

Posted on March 11th, 2010.

Post by Lisa Sassevich
Lisa at the Speakers Summit

When you’re trying to get booked to speak on stages or teleseminars, it’s crucial to give your talk a hooky title. By that I mean, an instantly appealing and easy to remember name. A hooky talk title can mean the difference between getting booked or not and between [...]

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Get a Speaking Gig: How Event Producers Decide Who Gets Onstage

Posted on March 9th, 2010.

Great post by Helena Bouchez in MarketingProf Today
As I always say speaking is one of the best ways to connect directly with decision makers in your industry. Following the noted guidelines will help you better connect with the decision makers who can put you in front of an audience.
Speaker  Services can assist you in preparing [...]

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Web Video & Marketing Workshop You On Camera

Posted on March 8th, 2010.

facilitated by Barbara Niven and Susan Levin
Saturday, April 10, noon till 5pm in Marina del Rey, $99
12 spaces available

In this interactive workshop we will show you how to create and market dynamic videos for your website, social media, video tips, video blogs, You Tube, info products, video email and more.

Video is one [...]

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Tips on Setting and Raising Fees

Posted on March 5th, 2010.

The following is an excerpt from Jane Atkinson′s new book, The Wealthy Speaker. For more information, visit http://www.speakerlauncher.com.
How much should I charge for speaking is a question I get asked quite often? Thanks Jane for offering these tips.

• Assigning a dollar value to yourself is not an easy task. Many factors come into play – some [...]

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March 2010 E-Zine Do You Have a Marketing Strategy?

Posted on March 1st, 2010.

Speaker Services  www.speakerservices.com

Marketing and Training Services for Speakers  & Authors

3/1/10 – E-Zine
Content:
- Note from Susan Levin
- Tips, Advice/Requests for Info
- Article 42 Ways to Use Video
_____________

Greetings,
Today I want to call your attention to the value and benefits of video marketing for your business.  You have heard the expression a picture is worth a thousand words, [...]

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Video Marketing- 42 Ways to Use Video

Posted on February 27th, 2010.

Note:  Web Video & Marketing Workshop,  You On Camera facilitated by Barbara Niven and Susan Levin Saturday 4/10/10 http://bit.ly/9vGvKX
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines.
Spend your [...]

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Times they are a Changin – Speakers Summit 2010 Canceled

Posted on February 25th, 2010.

It is with a sadness in my heart that I write this post and yet what can you do when you are faced with such a situation? Be honest I say, and save your butt and move on.
Speakers’ Summit 10 is canceled.
My Lament:

I have been working on the annual Speakers Summit since mid December [...]

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Speaker Marketing Tip #1

Posted on February 12th, 2010.

Do you know what the meeting planners want from speakers?

Listen to this short video and find out.

Susan Levin has over 18 years experience in the world of speaker marketing.  She is a marketing coach for speakers and authors and the founder of Speaker Services since ‘92. Her company offers marketing and training services for [...]

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Seven Ways to Name the Decision Maker

Posted on February 4th, 2010.

Wendy Weiss, The Queen of Cold Calling
The first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be the [...]

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What to Do AFTER You Get Off the Stage

Posted on January 31st, 2010.

3 Simple Secrets for Claiming Your Back-of-the-Room Sales

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Social Networking: 7 Strategies to Finding Your Target Market on Twitter

Posted on January 31st, 2010.

The post today comes from Donna Gunter
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not [...]

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Connect with audiences who want to hear your message

Posted on January 29th, 2010.

 Looking for speaking engagements? 
Speaker Services Directory brings Speakers & Authors together with audiences since 1992.
WHO QUALIFIES?
Speakers for Free: Any business person or professional practitioner who wants to increase their business base.
Speakers for Fee:  We prefer that you have a 3 camera video demo, professional photos, a press kit and a fee schedule and letters [...]

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5 Myths of Internet Marketing for Professionals

Posted on January 27th, 2010.

There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered [...]

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Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template

Posted on January 20th, 2010.

Post by Donna Gunter http://www.getmoreclientsonlineblog.com
 
Once you  have created an information product, you may think you’ve completed all of the hard work.  Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product.
Creating an effective sales [...]

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*Top Trends of the New High-Fee Speaking Circuit

Posted on January 13th, 2010.

by Vickie Sullivan contributing editor Rain Today
Many professional service firms will hit the speaking circuit hard to get their message out in an increasingly crowded market. Between the economic meltdown, the AIG effect, and the flood of free experts, the meetings industry has changed a lot. To help navigate this new normal, let’s take a [...]

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Welcome Video intro for Speaker Services

Posted on January 7th, 2010.

I am working on a redesign of my website.  Often people ask me, so what do you do?  So I created a short welcome video for my new home page that I am going to use.  Here’s a sneak preview.  Do you get what we offer at Speaker Services?
I believe that video is a great [...]

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Online Video Advertising Opportunities Are Limitless

Posted on December 19th, 2009.

By Chris Crum WebProNews
Using Online Video to Advertise Your Small Business
We’ve brushed on the topic of online video marketing from time to time at Small Business news. There have been some opportunities in this area for some time now, but those are growing at a rapid pace as online video continues to surge in [...]

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20 Simple Ways to Get Massive Traffic to your Website

Posted on December 10th, 2009.

Post by  Penny C. Sansevieri, penny@amarketingexpert.com
THE BOOK MARKETING EXPERT NEWSLETTER.
Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!
1) Write articles: believe it or not this is [...]

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Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

Posted on December 10th, 2009.

Donna Gunter  OnlineBizU

Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.
What’s a hashtag, anyway? Also [...]

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Why Online Video is Your Recession Buster (and How to Profit From It!)

Posted on December 5th, 2009.

If you do business on the Internet, then you’ve seen the emergence of Online Video as a powerful marketing tool. But did you know that Online Video can also be your “secret weapon” in the battle to buck the recession?
Using video to build your brand and promote your business – whether on the now ubiquitous [...]

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Speaker Services- December ‘09 – E-Zine

Posted on December 1st, 2009.

In this Issue
- Note from Susan Levin
- New & Renewing Speakers & Authors
- Tips & Advice & Resources
-  ARTICLE: Public Speaking Tips for Webinars:
Add Impact When You Present Through Webinars, Patricia Fripp

I love getting e-mails from my speakers. Susan, I wanted you to know that due to your speakers’ directory, I have my first speaking [...]

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Online Visibility Tip: Create a Video Podcast

Posted on November 26th, 2009.

Post from Denise Wakeman- Internet Marketing Tips
Susan note:  Video is all the rage and my colleague Denise offers the latest cutting edge suggestions.
You know how I’m always telling you to integrate video into your marketing mix? Well, what do you do with all those videos? On Build a Better Blog I shared my system for [...]

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SPEAKER SERVICES CALENDAR OF EVENTS OCTOBER/NOVEMBER 2009

Posted on October 3rd, 2009.

SPEAKERS COMMUNITY Teleclasses

Teleclasses FREE for Speakers’ Community Members , 60 days complimentary www.speakerscommunity.com
Oct 14   Make Money in Your Jammies, Rebecca Morgan 
Oct 29   Market Your Book Beyond the Platform, Shel Horowitz
Nov 12  Put Your Best Book Forward, Ellen Reid
Nov 30  Profit as a Speaker by Becoming a Radio Talk Show Host, Martin Wales
______________
Los Angeles [...]

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Addendum to 10/1/09 e-zine with apologies

Posted on October 2nd, 2009.

Yesterday was a total nightmare with my e mail account.  Sincerest apologies if you received three e-mails from me.  It was only supposed to be one.  There were a few items I forgot to mention and I also want to give you a few speaking [...]

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Overcome Your Fear of Public Speaking

Posted on August 19th, 2009.

Carmine Gallo  BusinessWeek
Practice makes perfect. Get in front of an audience by teaching a class or lecturing at conferences, libraries, or service clubs
New York real estate mogul Barbara Corcoran is a featured judge on Mark Burnett’s new ABC business reality show, Shark Tank. You might be familiar with Corcoran’s story—turning a boyfriend’s $1,000 loan into [...]

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Ways LinkedIn Can Help Small Business Owners

Posted on July 21st, 2009.

By Chris Crum
Network Regularly Offers Useful Tips
 
LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses.
The series is clearly a way for the company to get people using LinkedIn [...]

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School’s Out! But Don’t Ignore Your Need for Lifelong Learning

Posted on June 15th, 2009.

The following article appeared in the June 2009 issue of “Professional Development Forum Online,” a publication of the American Society of Association Executives (ASAE).
By my colleague Ed Barks
Susan note: I could not agree more with Ed’s post. It is vitally important to keep on learning.  Please take a look too at [...]

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7.5 Million Americans Have Trouble Using Their Voices

Posted on June 9th, 2009.

PRESS RELEASE
Diane DiResta, a licensed Speech Pathologist and author of Knockout Presentations, spoke  at The Voice Foundation, the 38th  annual scientific symposium on the voice. The conference attracts International otolaryngologists, speech scientists, vocal coaches, and speech pathologists who want to learn about the physiology and care of the professional voice.
According to the National Institute on [...]

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Telling Killer Stories from the Stage

Posted on May 28th, 2009.

Lisa Sasesvich, The Invisible Close Queen

From prehistoric cave drawings that portray the hunt to the latest innovation in movies, storytelling has been a constant. In fact, if you think about it, in every technological era, the inventions that help us better tell a story are just as enduring as those that assist us with more [...]

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