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Speaker Marketing

HOW TO USE STORYTELLING FOR BUSINESS AND WHY IT MATTERS

Posted on September 1st, 2010.

HOW TO USE STORYTELLING FOR BUSINESS AND WHY IT MATTERS
The post today comes from my colleague Wendy Scharfman
Coaching For Effective Communication
www.wendyscharfman.com
Today’s issue is about the use of storytelling in business.  It’s one of the oldest and most magical forms of communication.  Primitive peoples chronicled their lives on the walls of caves with stories and [...]

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How to Use Video to Get Up Front and Personal with Your Prospects

Posted on August 25th, 2010.

Post by Sharon Berman via RainToday.com

When people require the professional services of an accountant, attorney or other type of professional services provider, they are really looking for a knowledgeable, approachable individual they can talk to, not just a firm. Even if your website articulately communicates your expertise and experience, [...]

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GROW YOUR BUSINESS OR PROMOTE YOUR BOOK THROUGH SPEAKING

Posted on August 18th, 2010.

Interview with Susan Levin, Speaker Services by Wendy Scharfman. I came across Susan several times as I was building my business and I believe “Attention must be paid” to the seeming coincidence of someone repeatedly appearing in your life. She offers great services, training and a wealth of information for people who want to market themselves as speakers.

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YOU the STAR! SPEAK-WRITE-MARKET Event 9/26/10

Posted on August 18th, 2010.

In this day and age, to truly make a lasting impact, you need to be a media conglomerate: a compelling speaker…a credible author…a believable video performer…a master marketer. 


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3 Free Article Submission Resources Plus Some Low-Cost Opportunities That Will Save You Time

Posted on July 28th, 2010.

By Eric Gruber, Your Article Marketing Expert www.articlemarketingexperts.com

Thank god for my article submission staff that manually submits my clients’ articles. The process is long and boring. It’s robotic work and can be quite painful. Trust me. I know because before I hired my staff, I handled all of the article submissions by [...]

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How to Sell Your Ebooks and Reports in Amazon’s Kindle Store

Posted on July 24th, 2010.

How to Sell Your Ebooks and Reports in Amazon’s Kindle Store by Denise Wakeman

Until I bought a Kindle last month, I had not paid much attention to the amazing content that’s available for digital download. Then, I discovered that I could promote my blogs on Amazon for download to the Kindle. Next, I [...]

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The Next Big Thing for Marketers: Social Magazines

Posted on July 21st, 2010.

Posted by Kipp Bodnar, http://blog.hubspot.com/blog

The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads, meaning they sold almost as [...]

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12 Ways to Market Your Event With Social Media

Posted on July 20th, 2010.

Published July 20, 2010, Social Media Examiner
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick [...]

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You Built the Relationship, Now Do This to Close the Deal

Posted on June 23rd, 2010.

# Your team shows off its ability to glean information from a client group and organize that information into something solid and real.
# Teammates demonstrate how they work with one another. Team dynamics can be quite telling.

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8 Transformational Leadership Lessons from Seth Godin

Posted on June 18th, 2010.

Post from blog@hubspot.com
Yesterday in Boston, author and speaker Seth Godin took the stage at John Hancock Hall. The event was part of a tour to promote his new book, Linchpin, and several members of the HubSpot team attended the morning half of the event.  The morning focused on Godin speaking and [...]

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Become a Must-Have Expert Everyone Wants to Work With

Posted on June 5th, 2010.

Post by Vickie Sullivan contributing editor of Rain Today
In these days of free webinars, free speaking, even free projects to “build the relationship,” buyers have plenty of opportunities to discover your value. They take that content and either 1) file you under “not a good fit” and move on, 2) [...]

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Secrets to Paid Public Speaking Success #7 CREATE A PROFESSIONAL WEB PRESENCE

Posted on May 18th, 2010.

Post from E.G. Sebastian
If you want to be taken seriously, you need to strive to project a professional image with all your marketing materials…
In the 21st Century, you won’t be taken seriously if you do not have a website; but if your website is of poor quality (and God knows I could list you [...]

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30 Quick Tips For Speakers

Posted on May 4th, 2010.

Great tips from Scott Stratten
I’ve done the “speak for free to five people in a room that holds 100″ thing (proof), I’ve been paid keynote fee’s and everything in between, I figured it was time to share what I’ve learned.
1. Don’t be a “speaker”. Be an expert who speaks. Speakers are a “nice to have” [...]

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15 Powerful Ways to Promote Your Teleclass

Posted on April 22nd, 2010.

by Donna Gunter
Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid [...]

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Do You Know What’s Hype and What’s Fact to Build Your Business?


Posted on March 14th, 2010.

By Kathleen Gage
Please leave comments as Kathleen will be coming by on 3/17 to answer your questions.

Make millions, drive fancy cars, buy big houses, enjoy trips around the world.  All without effort, work or time invested. And anyone can do it.
All of this and more has been promised to speakers and authors who are eager [...]

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How to Build Referrals & Become a Nationally Known Speaker

Posted on March 12th, 2010.

Have a Presence
The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express [...]

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The Secret to Crafting a Hooky Talk Title That Will Get You Booked

Posted on March 11th, 2010.

Post by Lisa Sassevich
Lisa at the Speakers Summit

When you’re trying to get booked to speak on stages or teleseminars, it’s crucial to give your talk a hooky title. By that I mean, an instantly appealing and easy to remember name. A hooky talk title can mean the difference between getting booked or not and between [...]

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Get a Speaking Gig: How Event Producers Decide Who Gets Onstage

Posted on March 9th, 2010.

Great post by Helena Bouchez in MarketingProf Today
As I always say speaking is one of the best ways to connect directly with decision makers in your industry. Following the noted guidelines will help you better connect with the decision makers who can put you in front of an audience.
Speaker  Services can assist you in preparing [...]

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Web Video & Marketing Workshop You On Camera

Posted on March 8th, 2010.

facilitated by Barbara Niven and Susan Levin
Saturday, May 1, noon till 5pm in Los Angeles, $99
12 spaces available

In this interactive workshop we will show you how to create and market dynamic videos for your website, social media, video tips, video blogs, You Tube, info products, video email and more.

Video is one [...]

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Tips on Setting and Raising Fees

Posted on March 5th, 2010.

The following is an excerpt from Jane Atkinson′s new book, The Wealthy Speaker. For more information, visit http://www.speakerlauncher.com.
How much should I charge for speaking is a question I get asked quite often? Thanks Jane for offering these tips.

• Assigning a dollar value to yourself is not an easy task. Many factors come into play – some [...]

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March 2010 E-Zine Do You Have a Marketing Strategy?

Posted on March 1st, 2010.

Speaker Services  www.speakerservices.com

Marketing and Training Services for Speakers  & Authors

3/1/10 – E-Zine
Content:
- Note from Susan Levin
- Tips, Advice/Requests for Info
- Article 42 Ways to Use Video
_____________

Greetings,
Today I want to call your attention to the value and benefits of video marketing for your business.  You have heard the expression a picture is worth a thousand words, [...]

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Video Marketing- 42 Ways to Use Video

Posted on February 27th, 2010.

Note:  Web Video & Marketing Workshop,  You On Camera facilitated by Barbara Niven and Susan Levin Saturday 9/19/10 or 10/30/10 http://bit.ly/9vGvKX
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search [...]

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Times they are a Changin – Speakers Summit 2010 Canceled

Posted on February 25th, 2010.

It is with a sadness in my heart that I write this post and yet what can you do when you are faced with such a situation? Be honest I say, and save your butt and move on.
Speakers’ Summit 10 is canceled.
My Lament:

I have been working on the annual Speakers Summit since mid December [...]

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Speaker Marketing Tip #1

Posted on February 12th, 2010.

Do you know what the meeting planners want from speakers?

Listen to this short video and find out.

Susan Levin has over 18 years experience in the world of speaker marketing.  She is a marketing coach for speakers and authors and the founder of Speaker Services since ’92. Her company offers marketing and training services for [...]

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Seven Ways to Name the Decision Maker

Posted on February 4th, 2010.

Wendy Weiss, The Queen of Cold Calling
The first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be the [...]

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What to Do AFTER You Get Off the Stage

Posted on January 31st, 2010.

3 Simple Secrets for Claiming Your Back-of-the-Room Sales

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Social Networking: 7 Strategies to Finding Your Target Market on Twitter

Posted on January 31st, 2010.

The post today comes from Donna Gunter
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not [...]

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Connect with audiences who want to hear your message

Posted on January 29th, 2010.

 Looking for speaking engagements? 
Speaker Services Directory brings Speakers & Authors together with audiences since 1992.
WHO QUALIFIES?
Speakers for Free: Any business person or professional practitioner who wants to increase their business base.
Speakers for Fee:  We prefer that you have a 3 camera video demo, professional photos, a press kit and a fee schedule and letters [...]

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5 Myths of Internet Marketing for Professionals

Posted on January 27th, 2010.

There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered [...]

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Copywriting Tips: 13 Steps to Creating the Perfect Sales Letter Template

Posted on January 20th, 2010.

Post by Donna Gunter http://www.getmoreclientsonlineblog.com
 
Once you  have created an information product, you may think you’ve completed all of the hard work.  Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product.
Creating an effective sales [...]

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