Pitching the Media

Market your Services via Web Videos

Posted on April 20th, 2008.

I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services.
I have […]

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FIVE WAYS AUTHORS CAN PROFIT FROM LINKEDIN

Posted on April 7th, 2008.

This post about LinkedIn comes from Mahesh Grossman, President
The Authors Team, and Author of Write a Book Without Lifting a Finger.

He writes:
LinkedIn, the social network for professionals, just changed my life.
To be honest, until a few weeks ago, I never took it seriously. From time to time a friend or an acquaintance […]

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Publicity Plan should Target Blogs and Ezines

Posted on April 1st, 2008.

Joan Stewart, the Publicity Hound wrote this post in her blog and there is a ton of information here not to be missed.
Don’t miss this critical step when creating your publicity plan.
Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity.
If you’re a […]

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Marketing Strategies and Tips to Position Yourself

Posted on February 28th, 2008.

Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about […]

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Authors Tour the World with Virtual Book Tours

Posted on February 2nd, 2008.

Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author
Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant […]

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How To Leave Voicemail Messages That Have Prospects Begging To Meet You

Posted on January 2nd, 2008.

My colleague speaker and author friend Chellie Campbell www.chelliecampbell.com always says there is gold in the phone. As a matter of fact she painted her phone gold and wears only gold shoes. In her workshops she teaches the attendees to send out ships. That is all great but how do you leave a message that […]

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INTERVIEW TACTICS! How to Survive the Media Without Getting Clobbered!

Posted on December 23rd, 2007.

by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to […]

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Authors Need Help Speaking their Books

Posted on December 11th, 2007.

A few days ago Jack Barnard and I met John Kremer www.bookmarket.com at his Book Marketing Blastoff Seminar in Los Angeles. He had asked us to talk with his authors about how to speak their books and also to introduce Speaker Services to his attendees.
John Kremer

In the short time we had Jack shared a few […]

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MediaSpeak Symposium photos and comments

Posted on October 15th, 2007.

The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs […]

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Authors’, Speakers, Entrepreneurs, Coaches, Consultants Training

Posted on September 21st, 2007.

Those of you who know me know that I am passionate about my service and completely committed to assisting business folks and authors in growing their business and income through speaking.
However, if you do not know about our services and training take a look at the following video and see what others are saying about […]

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Authors’ SpeakEasy Workshop

Posted on September 19th, 2007.

We are generating interest quite a bit of interest in a new workshop: Authors’ SpeakEasy Workshop.
Here’s the short version and you can see the entire program at
AUTHORS’ SPEAKEASY, A Speaker Services production, Friday-Sunday- November 9-11 in Los Angeles
Authors need to promote themselves and their books. To get their books out to the public […]

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Media Mastery

Posted on September 14th, 2007.

Here’s more from our friend Ann Convery www.annconvery.com

WHAT THE MEDIA WANTS FROM YOU:

1. Editors and producers need great stories – all the time. Your value to the media is not your product or your service or your book, it’s the great story you can offer them. You are a story to the media. Make […]

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TEN TIPS FOR WORKING WITH THE MEDIA

Posted on September 5th, 2007.

I am going to be talking alot about media as we are preparing for October 11,12 & 13 MediaSpeak Symposium 
The tips tooday are courtesy of Media Coach Ann Convery
1. The key to connecting with your audience – speak in stories. Find the emotional aspects of your topic.
2. Use numbers, trends and statistics to be instantly more interesting.
3. […]

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Authors and Speakers: Don’t Pitch Your Books or Programs as Story Ideas

Posted on August 20th, 2007.

Today I had one of the hardest days with technology. Does that ever happen to you? I am laughing about now but when it was happening I was not a happpy camper.
Here’s what happened when I attempted to conduct the second complimentary teleclass for the […]

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Hone your Speaking Skills

Posted on August 7th, 2007.

My friend e-mailed the following video that he saw on You Tube - Elvira Speaks
When you have a chance take a look at it-it’s a riot.
You’ll probably agree after viewing it that you do need to be prepared to speak!
Many of my colleagues feel as I do that it is vitally important to have a […]

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Tips for Press Coverage-Press Releases

Posted on August 2nd, 2007.

Tips for Press Coverage by Sharon Housley
Press exposure can significantly impact a small businesses’ success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as […]

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The 5 Best Ways to Get Media Attention for Your Business

Posted on July 31st, 2007.

The 5 Best Ways to Get Media Attention for Your Business
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Fern Reiss weighs in today on how to get media attention for your business.
You can learn more about getting media attention for your business if you attend the MediaSpeak Symposium where you will learn to master the message and master […]

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Magazine Resources

Posted on July 29th, 2007.

Recommended Resource:
Bill Stoller’s Publicity newsletter delivers loads of meaty public relations insights, leads of media needs with publicity contact information. PARTYLINE - A Roundup of Media Placement Opportunities is a segment of the Newsletter. Each month, Bill teams up with Partyline to bring you exclusive inside info about reporters looking for stories, new publications […]

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Online Media Rooms Save the Media Time and Frustration

Posted on July 26th, 2007.

Today is my first post at our new blog home on the Speakers Community server.
Sam Levy, the NETMAN, made the move for me. We are still working on a few fixes however I think it is good enough to show off. Sam has been my webmaster for many years and is a delight to work […]

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Pitching the Media

Posted on July 25th, 2007.

I am all about media these days and when I saw this following article Shaping How The Media Portrays You in Rain Today by C.J. Hayden, contributing edito  I excerpted the section on ptiching to the media. It actually sums up what Jill Lublin was talking about on the complimentary teleclass for the MediaSpeak […]

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