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Pitching the Media

Web Video & Marketing Workshop You On Camera

Posted on March 8th, 2010.

facilitated by Barbara Niven and Susan Levin
Saturday, May 1, noon till 5pm in Los Angeles, $99
12 spaces available

In this interactive workshop we will show you how to create and market dynamic videos for your website, social media, video tips, video blogs, You Tube, info products, video email and more.

Video is one [...]

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Gifts & ReGifting 2009

Posted on December 27th, 2009.

Holiday Greetings from Susan Levin, Speaker Services

Many of my colleagues have sent me gifts in the form of e-books and I in turn am passing along a few of the e-books that I will be helpful.
First though, I found the following sample speaker contracts on National Speakers Associations’ Website.  Keep them in a safe place.
contract2.pdf
contract2-1.pdf
contract3.pdf
contract4.pdf
Next [...]

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Spotlight on the Media

Posted on December 19th, 2009.

Gayl Murphy, Hollywood Correspondent and Media Expert

var addthis_share = { username: \\\\\\\\\’womensradio\\\\\\\\\’, templates: { twitter: \\\\\\\\\’check out {{url}} #womensradio\\\\\\\\\’ } } var addthis_config = { ui_click: true A rather shy woman named Elaine – with a background and expertise in marketing – telephoned me the other [...]

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SPEAKER SERVICES CALENDAR OF EVENTS OCTOBER/NOVEMBER 2009

Posted on October 3rd, 2009.

SPEAKERS COMMUNITY Teleclasses

Teleclasses FREE for Speakers’ Community Members , 60 days complimentary www.speakerscommunity.com
Oct 14   Make Money in Your Jammies, Rebecca Morgan 
Oct 29   Market Your Book Beyond the Platform, Shel Horowitz
Nov 12  Put Your Best Book Forward, Ellen Reid
Nov 30  Profit as a Speaker by Becoming a Radio Talk Show Host, Martin Wales
______________
Los Angeles [...]

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Connect with Reporters who Want to Hear Your Message: Tips for Perfect Pitch Letters

Posted on October 2nd, 2009.

Jean-Noel Bassior & Susan Levin
Orange County Workshop, Sunday, November 1, 1-5pm
$99.00  Register Now

In this workshop you will learn now to:
- Contact reporters, bloggers, talk sho producers and other media people directly, using the language they understand
- Link your product, service or story to news of the day or issues on the national stage.
- Practice writing [...]

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Addendum to 10/1/09 e-zine with apologies

Posted on October 2nd, 2009.

Yesterday was a total nightmare with my e mail account.  Sincerest apologies if you received three e-mails from me.  It was only supposed to be one.  There were a few items I forgot to mention and I also want to give you a few speaking [...]

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Six Tips for making the most of Media Leads

Posted on September 6th, 2009.

post from Penny Sansevieri amarketingexpert.com
Susan’s Note:  This post is skewed towards responding to media leads rather then reaching out to reporters on your own with a personal pitch letter.  Penny makes great points and you need to know how to respond both ways.
Speaker Services is offering a Workshop  on 9/12 on how to Connect with [...]

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The Perfect Pitch Isn’t a Template, It’s a Timeline*

Posted on August 24th, 2009.

Susan Note: Great post it is all about relationships.  All about the connection.  And connection is the new currency.  Read on…
BTW: Speaker Services offers up to date media lists so that you can reach reporters directly with your pitch letter.  See http://www.speakerservices.com/services/media-lists.html
This post was co-written by Len Kendall and Dave Fleet. Dave heads the [...]

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Ten Reasons for Losing a Business Pitch

Posted on August 20th, 2009.

Here’s an interesting post by David McDermott which I found on Bytestart out of the UK.  It all comes down to being prepared so that you have a fighting chance to have a winning pitch.
Speaker Services Team is available to support you in creating a winning pitch whether it be for speaking, media or winning [...]

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How To Successfully Pitch the Media

Posted on July 22nd, 2009.

To get the media’s attention you need to pitch a story that the media can actually hear. That sounds obvious, but it’s easy to miss that fact.
Most people pitch the story they want to tell and pay no attention to developing a story that the media’s interested in. Don’t think just because you think your [...]

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Pitch an Online Reporter

Posted on July 2nd, 2009.

Pitching Tips
If you’re about to pitch me, I have five guidelines for you (plus one for luck):

Know what I write about
Know where I live
Remember my name
Write to me personally
Use the ‘to’ field in your email
Bonus: Get to know me first

#1: Know what I write about
I write about social media, communications and marketing. If your [...]

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Boost Your Business by being an Internet Radio Guest

Posted on July 2nd, 2009.

Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients.
Begin [...]

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Four Tips on Tip Sheets for Authors

Posted on August 8th, 2008.

Four Tips on Tip Sheets
by Fern Reiss, CEO, PublishingGame.com
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four [...]

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Indulge Me Please-Use Video and Audio for Visibility

Posted on July 23rd, 2008.

The other day one of my colleagues called me the Resource Queen and I thought that is so true. You know I am so much about service and just do it without a second thought. People are always amazed that I actually answer the phone and return e-mails and answer their questions-no charge. [...]

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Straight to video

Posted on June 21st, 2008.

This Essay was in the LA Times on June 15, 2008 written by Seth Greenland.
Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp.
 
Not long ago, I found myself [...]

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Susan speaks at the Holistic Chamber of Commerce

Posted on June 14th, 2008.

Last night I was on a panel about Being Heard – Being Seen.
The other panelists were Linda MacKenzie of http://www.healthylife.net radio and Marc Ryan of Green Health Life, The All Natural Interactive Internet TV Show.
The following is a very short video shot by my friend Jeannie Cottingham with my ultra flip camera as I was [...]

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Market your Services via Web Videos

Posted on April 20th, 2008.

I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services.
I have [...]

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FIVE WAYS AUTHORS CAN PROFIT FROM LINKEDIN

Posted on April 7th, 2008.

This post about LinkedIn comes from Mahesh Grossman, President
The Authors Team, and Author of Write a Book Without Lifting a Finger.

He writes:
LinkedIn, the social network for professionals, just changed my life.
To be honest, until a few weeks ago, I never took it seriously. From time to time a friend or an acquaintance [...]

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Publicity Plan should Target Blogs and Ezines

Posted on April 1st, 2008.

Joan Stewart, the Publicity Hound wrote this post in her blog and there is a ton of information here not to be missed.
Don’t miss this critical step when creating your publicity plan.
Start adding bloggers and editors of electronic newsletters (ezines) to the list of people who you will contact if you want publicity.
If you’re a [...]

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Marketing Strategies and Tips to Position Yourself

Posted on February 28th, 2008.

Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about [...]

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Authors Tour the World with Virtual Book Tours

Posted on February 2nd, 2008.

Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author
Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant [...]

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How To Leave Voicemail Messages That Have Prospects Begging To Meet You

Posted on January 2nd, 2008.

My colleague speaker and author friend Chellie Campbell www.chelliecampbell.com always says there is gold in the phone. As a matter of fact she painted her phone gold and wears only gold shoes. In her workshops she teaches the attendees to send out ships. That is all great but how do you leave a message that [...]

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INTERVIEW TACTICS! How to Survive the Media Without Getting Clobbered!

Posted on December 23rd, 2007.

by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to [...]

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Authors Need Help Speaking their Books

Posted on December 11th, 2007.

A few days ago Jack Barnard and I met John Kremer www.bookmarket.com at his Book Marketing Blastoff Seminar in Los Angeles. He had asked us to talk with his authors about how to speak their books and also to introduce Speaker Services to his attendees.
John Kremer

In the short time we had Jack shared a few [...]

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MediaSpeak Symposium photos and comments

Posted on October 15th, 2007.

The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs [...]

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Authors’, Speakers, Entrepreneurs, Coaches, Consultants Training

Posted on September 21st, 2007.

Those of you who know me know that I am passionate about my service and completely committed to assisting business folks and authors in growing their business and income through speaking.
However, if you do not know about our services and training take a look at the following video and see what others are saying about [...]

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Authors’ SpeakEasy Workshop

Posted on September 19th, 2007.

We are generating interest quite a bit of interest in a new workshop: Authors’ SpeakEasy Workshop.
Here’s the short version and you can see the entire program at
AUTHORS’ SPEAKEASY, A Speaker Services production, Friday-Sunday- November 9-11 in Los Angeles
Authors need to promote themselves and their books. To get their books out to the public [...]

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Media Mastery

Posted on September 14th, 2007.

Here’s more from our friend Ann Convery www.annconvery.com

WHAT THE MEDIA WANTS FROM YOU:

1. Editors and producers need great stories – all the time. Your value to the media is not your product or your service or your book, it’s the great story you can offer them. You are a story to the media. Make [...]

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TEN TIPS FOR WORKING WITH THE MEDIA

Posted on September 5th, 2007.

I am going to be talking alot about media as we are preparing for October 11,12 & 13 MediaSpeak Symposium 
The tips tooday are courtesy of Media Coach Ann Convery
1. The key to connecting with your audience – speak in stories. Find the emotional aspects of your topic.
2. Use numbers, trends and statistics to be instantly more interesting.
3. [...]

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Authors and Speakers: Don’t Pitch Your Books or Programs as Story Ideas

Posted on August 20th, 2007.

Today I had one of the hardest days with technology. Does that ever happen to you? I am laughing about now but when it was happening I was not a happpy camper.
Here’s what happened when I attempted to conduct the second complimentary teleclass for the [...]

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