$25- 92 pages Order now

Market Yourself as a Speaker Resource and Study Guide is a rich source of practical hands-on information for speakers, authors, entrepreneurs, business professionals, experts and coaches who are interested in growing their business and income through speaking.

Written and compiled by Susan Levin, Speaker Marketing Strategist and owner and founder of Speaker Services   since 1992.  Speaker Services is a Full-Service Coaching, Marketing & Training Company.  Susan has assisted thousands of professionals to catapult their businesses to six and seven figure incomes.

Susan believes that Speaking is a Business and like any business it needs to be nourished and marketed.

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Through Susan’s marketing guidance I learned new tools that can translate into immediate dollars. 

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Overview of the 92 page Resource and Study Guide:

- Position, Present and Package your Message
- Prospect, Market and Land Speaking Gigs
- Profit from your Expertise – Create Multiple Streams of income
- Craft a Presentation Package that Attracts Meeting Planners
- Gain New Clients with the Power of  Social Media

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Partial List of the Content:

Why Will You Speak?,  Speak Right from the Heart, Managing Your Speaker Business, Top Mistakes Speaker Make, Presentation Worksheet, Success Secrets of the Motivational Superstars, Items for Your Presentation Kit, Speaker Buttons for your Website & Content, Negotiating Fees, Fee Schedule, Presentation Agreement & Invoice, Pre-program Questionnaires, Creating & Marketing Speaker Products, Turn your Keynote into a Book, Media Speak & Tips, 30 Brilliant Social Media Marketing, Finding Speaking Opportunities

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$25  Order now

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Susan provides a toolbox of services and experts for the business person or author who wants to develop a revenue stream from speaking engagements. I used both her training and directory and more than doubled my speaking revenue in less than 90 days.

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Visit Speaker Services online store for other books, CD’s & MP3′s online store 

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Learn more about our Professional Promotional Materials http://bit.ly/zGDFm7

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Web Directory: Speaker Services:
http://speakerservices.com
We bring speakers/authors together with audiences

Get Listed in the Directory:
http://speakerservices.com/adv_pkt.html

Speaker Marketing Consultations
http://www.speakerservices.com/marketing.html

Speakers’ Community –a membership club
http://www.speakerscommunity.com
60 days complimentary

Workshops/Teleclasses
http://www.speakerservices.com/services/la.html

Susan Levin, publisher/owner
Los Angeles, CA

susan@speakerservices.com
310-822-4922 PST

Posted by Susan Levin, owner and founder of Speaker Services since 1992

As a speaker marketing coach and owner of the online directory Speaker Services I am always keen on seeing how I can improve and assist my clients to grow their business and income through speaking. There are several ways we can work with you. One on one marketing consultations customized to your needs, get listed in the directory and connect with audiences who want to hear your message, workshops, teleclasses, video workshops and more.

Event producers are more likely to hire you if you have a double-sided, 4-color one sheet which tells them in a nutshell what you speak about, and then some.

We know that it is sometimes tricky to write your own copy, so we have developed a coaching package called One Sheets Made Easy.

Jean-Noel Bassior, our team member, is a journalist who specializes in speaker, author and celebrity interviews, and she will focus, coach and guide you by phone as you fill out a template that gives event planners a colorful snapshot of what you have to offer their audience. When you send the completed template back to Jean-Noel, she will turn it into the copy for your one sheet.

Our 2012 one sheet special is $400 (2 payments may be arranged). This includes the focusing session, rewrite of your copy. and blocking it into sections for the graphic artists. (Fee does not include graphics).

Last week I opened my e mail to a delightful and surprise message from MJ. All I can say is, I did not pay him to write the following message and he is right on! Here is what he wrote. Yes, I knew I needed a One Sheet. So, I looked at a few dozen of One Sheets then modeled mine after the one I like the most. No luck.

Your post on LinkedIn suggests to us that we email you for samples of your work. I am interested, many of us should be. New speakers may not be thinking of our one sheet as being very important but it seems that it is an intricate but overlooked part of our ‘first impression.

There is no better time than now for many of us (newbies) to invest in a professional to develop our one sheets. I believe the real selling benefit is that our tiny investment could pay for itself in just one event.

E-mail susan@speakerservices.com if interested in the offer. Or call 310-822-4922 PT.

See a few sample pdf’s one sheers below.

Jothy-one-sheet-2

Melissa Evans one sheet[1][1]

3-Carrie-Flintom-One-Sheet

Marketing & Training Services since’92

http://www.speakerservices.com

Speaker Services E-Zine 1/4/12

CONTENT:

-  Note and Update from Susan Levin

- One Sheets Made Easy, Special Offer for 2012

- New Speakers & Authors

- Tips & Advice

- 10 Questions to Book More Business

- Workshops and Teleclasses

Greetings,

Happy 2012. It was a beautiful warm (85 degrees) day in Los Angeles on the first day of 2012. The sun was setting in Santa Monica as a group of us celebrated the new year together.

Do you know that Speaker Services is a  Full-Service Coaching, Marketing & Training Company for Speakers, Authors, Experts, Entrepreneurs & Business Professionals? Over the past twenty years we have coached and nurtured many of our clients to create six and seven figure incomes.

As a speaker marketing coach and owner of the online directory Speaker Services I am always keen on seeing how I can improve and assist my clients to grow their business and income through speaking. There are several ways we can work with you.  One on one marketing consultations customized to your needs, get listed in the directory and connect with audiences who want to hear your message, workshops, teleclasses, video workshops and more.

Speaking is a business and we want you to be successful. E-mail me if you would like to set an appointment to discuss your needs  susan@speakerservices.com

Last week I opened my e mail to a delightful and surprise message from MJ. All I can say is, I did not pay him to write the following message and he is right on! Here is what he wrote.  Yes, I knew I needed a One Sheet. So, I looked at a few dozen of One Sheets  then modeled mine after the one I like the most. No luck.

Your post on LinkedIn suggests to us that we email you for samples of your work. I am interested, many of us should be. New speakers may not be thinking of our one sheet as being very important but it seems that it is an intricate but overlooked part of our ‘first impression.

There is no better time than now for many of us (newbies) to invest in a professional to develop our one sheets. I believe the real selling benefit is that our tiny investment could pay for itself in just one event.

What MJ is referring to is the offer for One Sheets Made Easy.  If you missed it here it is.

Event producers are more likely to hire you if you have a double-sided, 4-color one sheet which tells them in a nutshell what you speak about, and then some.

We know that it is sometimes tricky to write your own copy, so we have developed a coaching package called One Sheets Made Easy.

Jean-Noel Bassior, our team member, is a journalist who specializes in speaker, author and celebrity interviews, and she will focus, coach and guide you by phone as you fill out a template that gives event planners a colorful snapshot of what you have to offer their audience. When you send the completed template back to Jean-Noel, she will turn it into the copy for your one sheet.

Our 2012 one sheet special is $400 (2 payments may be arranged). This includes the focusing session, rewrite of your copy. and blocking it into sections for the graphic artists.

Thinking about getting listed with our directory? See what our speakers are saying. http://www.speakerservices.com/adv_pkt.htm

To your speaking and marketing success.

Susan Levin
Speaker Services, susan@speakerservices.com

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New Speakers and Authors:

See all featured speakers:

- Meet Jacqueline Robertson. Successful author and entrepreneur known as “The Dream Sister” shows how using only 20% of your effort can bring you 80% or more of what you want when you work with proven universal laws.  http://www.speakerservices.com/speakers/detail/66

- Meet speaker & authors of Nude: Unveiling Your Inner Beauty & Sensuality Kym Jackson &Theresa Roemer. Two fun-loving girlfriends offer life-changing advice to help women look, feel and be the best they can be. http://t.co/G1AFoRlh

Meet speaker author & actor Stephen Tako.  Actor and motivational speaker shows how to find the courage, drive and enthusiasm to act on your passion and dreams at any age.    http://t.co/FGcdX2Vv

See all speakers and authors

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A Gift for YOU

I am re gifting a fantastic resource to you from my colleague Donna Gunter.  She shared, If you have not made any resolutions for improving your marketing efforts this year, promise that you will steal at least one tip from this free PDF ebook, The Best of Get More Clients Online Business Automation Tool of the Week of 2011 and do it.

This is offered to you as a New Year’s gift–along with my enthusiastic recommendation to re gift it to your friends and clients.

Feel free to re gift this to your friends.  No opt in required!  Just send them to this page http://www.getmoreclientsonline.com/best-of-2011/, for their own copy!

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10 Questions to Book More Business by Lois Creamer

1. Does your company used paid, professional speakers? I say paid because many use speakers, not all pay.

2. How is the decision made regarding speakers? I am asking the person I am speaking to confirm he/she is the sole decision maker.

3. Who have you used in the past? This may give you an idea of what topics they have historically used and how much they have paid for this information.

4. Do you have a specific meeting date set? Pretty obvious what we want here.

5. When do you begin to plan your meeting? Great to know when the meeting is, but important to know when plans are made so we can make sure we are talking to them at the optimum time for getting the booking.

6. Where will the meeting be held? Here I am looking to see if I may create some kind of competitive advantage for myself. For example, I live in St. Louis. If the meeting is going to be in Chicago my expenses would be very reasonable. If they are deciding between me and a speaker in LA, I may get the job based on travel.

7. Is there as theme or focus to this meeting? Again, pretty obvious.

8. Is there a budget I should be aware of? Here is the money question! We need to bring up fee! Remember to talk about your fee as if it were a commodity. See previous post on fees.

9. What type of meeting is this? Is it quarterly, annual, semi ­annual? We want to find out how many opportunities a year this prospect may have to hire us.

10. Is there anything that I have not asked you that you would like me to know about your meeting? This is really a closure question. They will bring up any other questions they may have.

If you have the answer to these questions you should be able to quantify how likely it is that you two will be working together or not.

That is it! 10 little questions that will move you from prospect to client! Now go do some prospecting!

Copyright 2011, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes! 

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Vickie Sullivan shares: Predictions for this year are still coming in fast and furious. 

The new A list speakers:  traditional  I have  been on the circuit for years speakers are in for a wake up call.  Speakers with less experience are getting the big fees.  Who are they?  CEOs of cool companies.  Public speaking is now the favorite way to get your ideas out there.  As more CEOs write books, speaking is sure to follow.  Their experience changing the world trumps delivery style.  It is gonna be a bumpy ride for many speakers.

Those with the most followers win:  want to be famous?  Start on social media and rack up those followers.  It used to be popular authors got the attention.  Look for popular bloggers with big followings to be courted by publishers and media.  And, yes, they will get on the speaking circuit, too.

Meetings are not going away.  Some say that virtual companies will replace conventions and conferences.   Not so fast.  As long as business is being conducted face-to-face, meetings are here for a while.

My prediction:  the movers and shakers will show up.  The less interested or low price folks will stay in the bleachers.  Remember, meetings are not just about the information.  Folks go to meet people.

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WORKSHOPS in Los Angeles

What’s the fastest way to get booked as a speaker? If you’re an author, coach, entrepreneur, CEO or expert at what you do, and you want to speak about your area of expertise, there’s a lot you can do on your own to get gigs. You or your Virtual, Personal or Admin Assistant can learn to successfully contact meeting planners!

Teleclass series- Jan 16, 23, 30 & Feb 6, 2012  Find and Land Speaking Opportunities four part teleclass series  register 

or January 21, Find and Land Speaking Opportunities Workshop in Los Angeles, Susan Levin & Jean-Noel Bassior learn more

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Saturday, February 4,  Market Yourself as a Speaker, Susan Levin

Are you a seasoned expert with years of advice and experience to pass along? Whether you are an executive, educator or salesperson you could be missing out on an important source of your income: THE SPEAKING CIRCUIT.

The information, techniques and tools that you’ll receive from attending Market Yourself as a Speaker are essential to building your speaking business.

Read more/register

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Sunday, February 5, Video Works:  Everybody Needs Video Workshop, Jack Barnard

This 7-hour workshop will bring you totally up-to-speed regarding video and the best uses for you.

 Here’s what will be covered:

- Content: So many possibilities, what are the most important aspects for you to cover?

- The Art of Small Talk: Your audiences are already sound-bit, delivering your material in 30-90 seconds in a succinct, interesting, authentic manner is essential.

- Presence: Information is important, but all the magic happens in the present moment. How do you do that looking straight into a camera?

- Marketing: Susan Levin will enlighten the class on all the ways that short professional videos can utilized.

- Practice video shoot: At the last part of the day, participants will be videotaped by a professional videographer and then critiqued trying out one of their favorite themes. This is for practice & reflection. Participants will be given a copy of the recording to study at home.
Learn more

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UPCOMING TELELCLASSES

SPEAKERS COMMUNITY

See what the Speakers Community Membership club has in store for 2012.

Join for 60 days for free & access past mp3′s http://t.co/Q9rpTiAS

1/12, Build Your Speaking Empire with Info Products, Toni V. Martin, learn more/register

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1/26, Happiness Is An Inside Job, Lisa Cypers Kamen. Flourishing Outside of the Box. How to Create Opportunities to Share What You Know & Love With Others, learn more/register

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2/15, Get Paid for Every Speaking Event You Do, Shannon Cherry, Whether you get paid to speak or not, you could make more money for every presentation and not with back of room sales but with sponsorships. learn more/register

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TWEETS & POSTS

- Read the No-Harm Marketing Manifesto and pass it along: http://yudkin.com/noharm.htm

- Implement the business of speaking Workshop 2/4 in LA or one-on-one w Susan Levin Speaker Services owner http://t.co/q29BKy4H

- Thanks Susan Levin for an awesome interview yesterday on Marketing Matters. Discover the essentials of becoming a great speaker, marketing tips and how to generate leads from your audience. Catch the replay at http://t.co/PTcN8jeU

- SpeedConsulting: fun meeting format for member-based orgs to spur member-to-member learning, friendship & collaboration http://bit.ly/aTeYbB

- Marketing Concept: 14 Questions for Completing and Remembering 2011 http://www.doitmarketing.com/blog/bid/79873/Marketing-Concept-14-Questions-for-Completing-and-Remembering-2011 via @dnewman

- How Timeline Radically Changes Your Facebook Marketing Strategy http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx via @HubSpot

- Create a Custom Welcome Tab for Your Facebook Fan Page http://www.bloggingbasics101.com/2011/03/create-a-custom-welcome-tab-for-your-facebook-fan-page/ via @chilihead

- Top 10 Facebook Apps for Fan Engagement and Building Community  Social Media Examiner http://t.co/sjNdBdzE  via @smexaminer

- Video Works: Everybody Needs Video Workshop in Los Angeles http://bit.ly/u27N1a

- Speakers Your Marketing Plan video tips http://t.co/xiRHGJIO   Ask me about our one sheet 2012 special susan@speakerservices.com #speaking

- Post How can I get a bureau 2 book me? I would like 2 hire someone 2 get me bookings & give them a percentage.. Is this a good plan? http://t.co/1BaA4roe

- How Sponsors Define Value  Market Yourself as a Speaker: http://bit.ly/s0XbnE

October 20,  2011 – Speaker Services Update

Marketing & Training Services since 1992

Speaker Services http://www.speakerservices.com

In this issue
- Note from Susan Levin
- News from our colleagues & friends

I am preparing to attend Maurice DiMino’s Presentations that Sell Bootcamp in Los Angeles the next few days.  In this Bootcamp the attendees learn how to craft a talk and once they have it together they are challenged to connect with audiences.  Here’s where I come in. Maurice invited me to have a vendor table  as I am a great resource for the attendees. I am looking forward to connecting with them tonight at dinner and over the weekend.

I just downloaded Seth Godins latest book We Are All Weird.  Jacqueline Novogratz wrote a terrific review of the book.  We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to connect, and therefore we find those who love what we love and, when it works best, create or join tribes. We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be normal and this is where richness begins. As Seth says, Stuff is not the point. Connection, choice, pursuing what we love is.  BTW:  It was only $2.99!

Are you a speaker, expert, author, coach or entrepreneur attempting to connect with audiences who want to hear your message?

Have you considered adding speaking to your marketing plan?

Do you know how to monetize your speaking gigs?

Would you like one-one coaching with a marketing expert? http://www.speakerservices.com/marketing.html

Are you attempting to find gigs on your own and not getting a response from the event planner?

Would you like to know the names of the decision makers in the college and association and corporate markets?

Maybe you need a coach to assist you in branding and helping you put your talks together?

Wondering how to get a great video(s) for your website and social media?

Speaker Services team can assist you.

Whether you are a beginning speaker or further  along the path our agency can customize a package to fit your needs.

Here are some options for you to consider:

CONNECT WITH AUDIENCES via Speaker Services online paid listing directory brings speakers together with audiences since 1992.   We connect you with audiences that you might not find on your own.  We reach out to 5,000 event planners every month who are searching for experts for their audiences. See http:www.speakerservices.com

INVEST IN A WORKSHOP

Saturday, October 29, Market Yourself as a Speaker, Susan Levin in Marina del Rey http://bit.ly/pxk58a

The information, techniques and tools that you’ll receive from attending Market Yourself as a Speaker are essential to building your speaking business.

Immediate Benefits:

- Design a masterful presentation package that attracts meeting planners to hire you

- Create your one-sheets, introductions and rating forms

- Customize your programs with pre-program questionnaires and more

Monday, November 7, Speak Your Way to More Clients, Capistrano Beach with Ursula Mentjes and Susan Levin http://www.salescoachnow.com/speak-your-way-to-more-clients/

You will leave with a Proven Formula to Create the Perfect Speaking Business Plan for YOU in 2012

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Like to listen to mp3s?

SPEAKERS COMMUNITY MEMBERSHIP GROUP

Join the Speakers Community Membership 60 days for free & a modest $19.95 a month.  Listen to the expert interviews live or download mp3s.

NOTE: 10/26 Complimentary teleclass

Post Do You Have Professional Marketing Materials? http://t.co/GwZ7x94o & comp teleclass 10/26 same topic register http://t.co/5JxUQ8R0

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NEWS & TIPS FROM OUR COLLEAGUES

The new frontier, Seth Godin

 http://sethgodin.typepad.com/seths_blog/2011/10/the-new-frontier.html

What, exactly, is wrong with the old frontier?

When Google + launched, millions of formerly optimistic people became optimistic again. Maybe this was going to be the one, the social network with just the smart people and none of the lame stuff, none of the spam or the pitches or the people we’re trying to avoid.

And the same thing is true when the pack runs to the new nightclub, the new technology, the new suburban subdivision. Maybe this will be the one…

Of course, it rarely is. So much disappointment and so much bitterness. It’s never as great as you hoped it would be. Ennui and then, eventually, waiting for yet another new frontier.

It’s the old frontier that actually presents the most interesting opportunities, because the shine has worn off. This is your platform for real innovation, innovation in a place or a market or a situation that truly is ready for it

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Need Some Marketing Inspiration? Download @HubSpot’s New eBook: 101 Marketing Quotes: http://t.co/oItXB2tn #101Quotes

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Did anyone catch our speaker and author Author Carole Lieberman on TV Sat night talking about the Michael Jackson case? She is an expert witness too. See her speaker listing http://www.speakerservices.com/speakers/detail/413

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Learn the latest trends in the world of speaker marketing 10/29 in LA w Susan Levin Market Yourself as a Speaker Wksp http://t.co/XwKiTPYQ

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New blog post How Sponsors Define Value: Vickie Sullivan, http://t.co/PSkPZsYK

Blog post Is Cold Calling Dead? 6 tips to success http://t.co/4AyLkhXz

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What our clients are saying about Speaker Services:

Susan provides a toolbox of services and experts for the business person or author who wants to develop a revenue stream from speaking engagements. I used both her training and directory and more than doubled my speaking revenue in less than 90 days.
- Betty LaMarr, Executive Coach, Speaker

Susan is just amazing at getting new speakers up and running in the profession.
- Debra Valle, Coach

I had the occasion to refer a client to Susan and Speaker Services. The reports from my client were glowing, beyond her expectations. She reported tremendous value from the experience with Susan. I will refer to her again and again.
- Rory Cohen, Founder and President , Entelekey, Inc. Take 10 Now

I am ready to answer all your questions and concerns and make suggestions to fit your budget and marketing plan.  E-mail me at susan@speakerservices.com for an appointment to chat.

Susan Levin

Speaker Services, susan@speakerservices.com

310-822-4922 PT

SPEAK YOUR WAY TO MORE BUSINESS

September 21,  2011 Update

Marketing & Training Services since 1992

Speaker Services http://www.speakerservices.com

In this issue
- Note from Susan Levin
- Tweets & Blog Posts of interest

Greetings,

I want to personally invite all of our Los Angeles business folks, speakers, authors, coaches and entrepreneurs to join us on Monday October 17 for a one day event Talk Up Your Business, Master the Message, Master the Marketing .  Only attend though if you are interested to Gain Credibility, Boost Your Visibility and Get More Clients By Talking Up Your Business.

Here are a few of the items that Susan Levin, Jack Barnard, Jean-Noel Bassior and Ursula Mentjes will be sharing with you.

- LEARN marketing secrets and strategies to show you how to attract and reach your ideal clients

- DESIGN an effective website that helps your clients hire you on the spot for their event

-  IMPLEMENT the latest technologies: social media, blogging, mobile marketing, video, YouTube to boost your visibility

-  COMMUNICATE your key message to the news media and learn how to get publicity that increases your credibility and lead generation

-  EXPAND your short talk into any length presentation, for any audience, for any purpose

My promise to you is – tons of content, interaction and no hard sell.  Your investment is only $99 with a money back guarantee

Jump right onto the website now and  read the program and sigh up at the incredible reasonable investment of $99.

Our team has been training Virtual Assistants for speakers and authors this past month. The question that we always get asked is, “How do I prospect for speaking gigs and then how do I get past the gatekeeper to the decision maker and what kind of message can I leave to get a call back?” My answer is,  :It all has to do with your website and your marketing materials. No one can book you if we do not have a clear idea of the problem you solve for your target industry.”  Do you need help?

Say you have landed a speaking gig.  Do you know how to ask the event coordinator the proper questions to customize for their audience?  Do you have a  pre program questionnaire? Hint it resides under the link For Meeting Planners. Joyce Newman shares in a blog post, It is always amazing when speakers do not ask the meeting organizer questions about the audience in advance of writing their presentations. Lets start with the most obvious one: – Who are they and how were they selected to be participants? – How many are attending?   Read the rest of the post.

Need help? Since 1992 Speaker Services has been supporting professional folks in growing their business and income through speaking.  Speaking is a business.

Speaker Services team can support you in several ways.

Meet Speaker Services team

- Join the Speakers’ Community Membership Club, Audio/MP3 library of experts. 60 days complimentary.

- Workshops: Los Angeles & Orange County

- Get a speaker listing in our paid listing service since 1992.  We bring speakers and experts together with audiences. Read more

-  We can write your promotional materials which include: a speaker listing, call for proposals, speaker/author one-sheets, media profile, your bio and introduction with team members. See list and descriptions

-  Branding, Presentation, Media Training with team members.

- Private One on One Marketing Consultations with Susan Levin.

For a complimentary 20 minute conversation & or review e mail Susan Levin at susan@speakerservices.com  for an appointment.  Allow me to put together a customized program just for you.

TWEETS & BLOG POSTS OF INTEREST

- Amazon Continues to Disintermediate Publishers – BusinessWeek http://buswk.co/o5uRd0 via @BW

- Join us for Websites that Sell 4 Experts, Authors, Speakers teleclass interview w Kriste Rimmele 9/26, http://t.co/olPwK2b2

- Google+ Now Available to Everyone, Adds Search Functionality more via @HubSpot

- @donnagunter Article Marketing: 7 Steps to a Great Author Resource Box That Drives Targeted Tra.. t.co/T1QghDxe always great info

- “Everything in your life is there as a vehicle ⁰for your transformation. Use it!” – Ram Dass

- Blog post: The Point of Humor http://bit.ly/plvEMX Humor relaxes the audience, breaks the tension& creates an opening.

Susan Levin, Speaker Services, 310-822-4922

August 2011 E-Zine

Marketing & Training Services since 1992

Speaker Services: http://www.speakerservices.com

In this issue:

- A note from Susan Levin

- News from our speakers and colleagues

- Teleclasses & Workshops

- Tweets and Blog Post of Interest

This past week I had the pleasure of teaching Speak Your Way to More Clients with my colleague Ursula Menjtes.  We also had the pleasure of coaching a client from Colorado for three days in person who you will be hearing about in a few months as soon as we complete his branding and speaker listing.  As a marketing consultant for speakers, authors and experts I am always talking about the need to have promotional marketing materials.  I am sure you have heard me say speaking is a business and it is essential to have well written materials. So if you are not getting the media attention you deserve or attracting new clients or not getting speaking gigs it could be your promo materials.

Speaker Services team can assist you with speaker proposals, one sheets, bio’s, interview questions, press releases and more.  I have posted the services on our blog along with a description of each item see http://bit.ly/qIRbHL We are offering complimentary intakes with a suggested plans of action.  E-mail me susan@speakerservices.com if you would like a session.  You may also be interested in reading 10 Reasons Why an Online Speaker Kit Gets Meeting Planners to Book You! http://bit.ly/nfNRqf

If you are in Los Angeles you could attend Market Yourself as a Speaker Workshop on 8/13 where you will learn about professional promotional materials from me.  See details

Are you doing anything for fun this summer?  Jack Barnard, our master branding. media & presentation coach along with 15 folks are.  What exactly are they doing you ask?  They are in a 5 part Inspired Improvisation class learning how to get out of their head and into their bodies and to think on their feet.  Lots of belly laughter the first evening. The last evening 8/29 is a performance and you are invited to attend complimentary.  It is in Venice, CA.  E-mail me for the information and if you are interested in attending or for the next series.

As you may know we are going to Atlanta on Sept 30 and Oct 1 for Talk Up Your Business Workshop.  On August 11, I am offering a free teleclass preview with our speakers on Talk Up Your Business.  You can meet Daphne Bousquet, Rick Frishman, Jack Barnard & Susan Levin, register here

In Atlanta see workshop info http://www.speakerservices.com/talkupyourbiz . Psst there is an early registration fee by 8/30 of $147.  We have had many requests from out West Coast peeps to offer a similar workshop in Los Angeles and I am working on it as I write and will be announcing the date soon.

Speak Your Way to More Business

Susan Levin

Speaker Services, susan@speakerservices.com

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Welcome to our new speaker for August 2011

Devin C. Hughes is a Coach, trainer and former athlete shows how to conquer the sense of alienation called “The Isolation Syndrome” and get your life back.
Bullying, Cultural Diversity, Learning Disorders, Motivational, Parenting and Children

See all speakers and authors

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Speakers’ Community Membership Club

Teleclasses are complimentary for members of the Speakers Community  join now 60 days free

Wednesday, August 24

Heartfelt Marketing: Allowing the Universe to Be Your Business Partner interview with Jacquie Jordan teleclass

Once again Jacquie Jordan does an excellent job of telling how it is. Anyone who is interested in the marketing field no longer has to experience sleepless nights, fear and anxiety. What you need is here in “Heartfelt Marketing”. Jacquie knows what she’s talking about.   Learn more and register.
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WORKSHOPS in LA & Atlanta

Friday & Saturday, September 30 and October 1

ATLANTA-  Talk Up Your Business, Master the Message, Master the Marketing

Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s

If you’re a would-be speaker, a business hotshot, an entrepreneur or a network marketer; if you have a product, service or about-to-be-realized dream; you absolutely need to be speaking about it, do seminars & workshops about… you need a kick-butt website, you need to blog about, to social network about, to get great publicity about — and you definitely need to know all the up-to-the-minute marketing tricks!

In short: to truly make a lasting impact, you need to be a media maven: a compelling presenter…a website wizard…a publicity hound…a master marketer.

See the program and register.  Early registration ends 8/30. $147 for 2 days.

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New workshop:  Monday, October 17 in Venice, CA

Charisma: Great Leaders Have It Workshop

For Executives, Coaches, Entrepreneurs, Speakers

Led  by Jack Barnard, Susan Levin and Tony Perez

Charisma: a strong personal quality that makes other people like you and be attracted to you.  Macmillan Dictionary

Charisma: a personal magic of leadership arousing special loyalty or enthusiasm. Merriam-Webster

Read more

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NEWS From OUR SPEAKERS & COLLEAGUES

See Jean-Noel Bassior’s video and write up in Day In The Life: Executive Chef at Westwood’s W Hotel – Westwood-Century City, http://t.co/XzdZcO9

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Story On Biking: the amazing story of Jothy Rosenberg http://t.co/ANRSk0p
Jothy is an author, speaker and extreme athlete, entrepreneur and two-time cancer survivor empowers others to say “I CAN” in the face of major challenges. He speaks about Disabilities, Empowerment, Entrepreneurship, Inspirational, Motivational, Success see his speaker listing http://bit.ly/nphM9F

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Speaker and author Helaine Harris shares:
I am thrilled to invite you to register for a FREE Teleseminar series specifically designed for folks who want more love and abundance in their lives. It’s called the Activate Amazing Prosperity with Heart Energy! You will hear from 13 experts, authors and speakers in activating your heart and power centers to attract amazing abundance. Do you feel like you’re doing something WRONG?  No matter how hard you try and or whatever new thing you do, you don’t have enough money?  That is all about to change http://www.hzharris.com/telesummit

Helaine is a leading-edge coach and therapist reveals deep connection between love and abundance, shows how to attract clients and customers who appreciate you, and how to access your inner wisdom to fulfill your life purpose.  See Helaine’s speaker listing http://bit.ly/p7KCtT

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Bill Harrison wrote, Simon & Schuster reports that, in its first week, Jaycee Dugards’s memoir, A Stolen Life, sold approximately 700,000 copies. On the very first day it was published, Jaycee’s book sold 175,000 copies – & almost 100,000 were e-books. That’s an e-book record. What are you doing to tap the e-reader market?

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Lessons, Tips, Laughs and Gasps from ‘Shedding the Corporate Bitch’ by Bernadette Boas

Bernadette Boas Author, Speaker, Radio Personality, Change Agent, Brand Maker – Shedding the Bitch, Raising Capital – ASK ME

Have you encountered a bully or nasty boss, or an aggressive team member in the office… even at home? Have you ever wondered what motivates them to be who they are? 

For twenty-five years, I was that corporate bully, and now am thrilled to announce that my first book, Shedding the Corporate Bitch, has just been published on August 1. 

It’s my apology to all of the road kill that I left behind, while it also educates those afflicted by those nasty people about what causes them to lash out and create a challenging work environment. 

Now available everywhere, my personal story provides insights into the successes, failures, lessons learned, influences, and overall impact that my professional persona (Corporate Bitch) had on my career. 

 

Available now at your local bookstore, Amazon.com and Barnes and Noble.com, and online at www.sheddingthecorporatebitch.com where you can also get a free autographed copy!!

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Who says complimentary speaking does not turn into paid gigs?

“I got a free gig from Speaker Services for the Dept. of Veterans Affairs, and after the presentation last week in Palm Springs, they contracted me to do four 50 min. tele-coaching sessions as a follow up. I didn’t have to submit a proposal or even negotiate—and I’m getting $2500! Also, they are interested in me for several other training/facilitating opportunities—woohoo!.” – Nan Vaughn, Speaker/ Author. See Nan’s Speaker listing

Want what Nan has? Our service has been connecting speakers, coaches, experts and authors together with audiences since 1992. http://www.speakerservices.com

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Pat Mussieux writes Any opportunity to speak is a gift, as far as I am concerned. It’s a chance to get your message out, to transform lives, to practice your presentation/skills, etc. – the critical piece is to ensure it is your ideal audience! And the critical piece is definitely ‘seeding’ throughout your presentation – and follow-up! Follow-up! Follow-up!

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Dr. Carole Lieberman weighs in on KTLA TV on Casey Anthony case http://t.co/W98oGHT .

Dr. Carole is the go-to guest for Oprah, Larry King, Katie Couric, Bill O’Reilly, The Today Show, Good Morning America, Entertainment Tonight, CNN, Fox News, BBC, and other major media outlets when they need expert insight into the top news stories of the day or how to deal with life’s ups and downs. See Carole’s speaker listing

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SEE WHAT OUR CLIENTS ARE SAYING ABOUT OUR SERVICES

Susan Levin is a great mentor with great experience to share 
and a great heart to match! – Melissa Evans, Guru of Implementation

Susan provides a toolbox of services and experts for the business person or author who wants to develop a revenue stream from speaking engagements. I used both her training and directory and more than doubled my speaking revenue in less than 90 days.”
- Betty LaMarr, Executive Coach, Speaker

I really appreciate Susan Levin, she is intelligent, practical & a very nice person & offers solid advice about the speaking industry. She has great information on her website and is very professional. She really has a passion for the speaking industry & is not just in business for the money. I do not hesitate to recommend her. – Tiffany Bradshaw, Bradshaw & Co. Business Consulting

Get a speaker listing with Speaker Services and connect with audiences who want to hear your message: Learn more.
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TWEETS AND BLOG POSTS YOU MAY BE INTERESTED IN:

- Learn marketing secrets & strategies that attract your ideal clients speakerservices.com/talkupyourbiz/ Atlanta 9/30 & 10/1 get your seat now

- Blog Discover how to secure your income for the rest of the year.The Top Item To Sell At Your Workshop @daphnebousquet http://t.co/lBAdvmA

- Check this video out — Susan Levin, What Meeting Planners are looking for in speakers http://t.co/YfDoEew Various formats for presenting.

- 15 Tips to Conquer Fear of Public Speaking: http://t.co/20D0Hx0 @dianediresta

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Follow us on

Twitter: http://twitter.com/speakerservices
Facebook: http://www.facebook.com/susan.levin
LinkedIn: http://www.linkedin.com/in/susanlevin
Read the Blog http://speakerscommunity.com/blog
SpeakerServices Utube Channel http://tinyurl.com/2e3dzjm

Do You Have Professional Marketing Materials?

Not getting the media attention you deserve?

Not attracting new clients?

Not getting speaking gigs?

Speaker Services Team Can help

Services Include:

√  Speaker Listing for the web, social media, calls for proposals and in Speaker Services Online Directory. http://www.speakerservices.com/adv_pkt.html

√  One-sheets Made Easy
A one-sheet combines text with colorful photos and graphics to spotlight who you are and what you do. It can be one- or two-sided. Many speakers use one side to promote their speaking and the other to feature a book or product. Great for event planners and talk-show producers because they can quickly “get” what you’ll offer their audiences.

√ Bios and profiles: short, medium, long
Bios in three formats: short, medium and long, so you’ll always have what the media outlet needs.  Also write-ups and listings for corporate publications and professional directories.

√ Interview questions
Talk show hosts and producers love guests who send questions in advance ─ it cuts down their prep time and results in a better interview. We know how to create interview questions that allow you to hit the high points and tell the story you want to tell.

√ Introductions
Show up at your next speaking engagement armed with an intro you actually like!  We can provide short intros for TV, radio, and teleclass appearances; medium-length for speaking engagements.

√  Testimonials
We  can edit testimonials for maximum impact.

√  Pitch letters to editors, reporters, producers
You don’t have to wait for your next event to attract media interest. A strong pitch letter sent to reporters, editors and talk show producers can suggest story angles that generate interest in you, your work, or your product.

√ Press releases
Professionally done to announce an event or the release of a book, film or product; can also be used to link what you do to a local or national news story so the media will call on you as an expert.

√ Videos and Media Coaching
We can provide short, affordable video clips of clients talking about what they do. Great for  websites, blogs and YouTube, and better quality than most Web cams.

√ Website review + write, edit, or rewrite
Make your website copy short, compelling and user-friendly.  We’ll review your site, suggest ways to make it better, and write, re-write or edit the copy.

√ Book Mentor coaching to complete and publish your book
Need help writing or publishing your book? Should you query a literary agent and go mainstream, or is self-publishing best for you? If you opt for mainstream, we can show you how to write a powerful query letter and book proposal and how to play the publishing game like a pro. If you decide to self-publish, we can guide you through the process so you’ll get a great-looking book for the best possible price per copy.

√ Copy for book cover, front and back
Book covers sell books. We can write or re-write your front and back cover copy to make it irresistible.

√  POSITION, PROSPECT AND LAND GIGS NOW taught by Susan Levin & Jean-Noel Bassior (one-on-one or group sessions)

Success strategies for you and your staff. Identify target markets and decision makers. Learn how to leave voice messages that get call-backs.

Session 1
We coach the VA so she/he can market your client as a speaker in a more effective way. We’ll do four sessions. In the first, we’ll show how to make cold calls and get to the right person. We’ll also show how to follow up the first call with a proposal for meeting planners that clearly shows why they should book your client. We’ll coach the VA on how to write the proposal in a way that tailors it to each group’s needs. The VA will send us a draft of the proposal so we can make sure she’s on the right track.

Session 2
We go over the draft of the follow-up proposal with the VA and offer editing suggestions to make it as strong as possible. We make sure she understands how to write a powerful proposal that shows why the group or organization should book your client as a speaker.

Session 3
We show the VA how to prospect for gigs and research target audiences for both speaking and PR. A special report with the information covered will be provided at the end of the call. We will give a homework assignment to choose two or three organizations or companies to call. The VA will make the calls and report back to us in the next session.

Session 4
In the fourth session, we listen to the VA’s experience in contacting meeting planners and sending out proposals. We answer her questions and offer feedback to make sure she understands everything we have covered as she moves forward.

Call for a complimentary session today!

Speaker Services, Susan Levin: 310-822-4922 PT

Marketing & Training Services since 1992

Speaker Services: http://www.speakerservices.com

Greetings,

Today we are trying out a new e mail format.  Let me know if you like it.

There are a few items I want to share with you today that you may not be aware of that we offer.

I have been noticing that some folks come to workshops, buy home study courses and do not implement the information.  I know many of us including myself are in overwhelm  and probably could use some hand holding. So I decided to form a virtual group:  Marketing Works MasterMind Study Group.  It will meet once a month on the telephone for 90 minutes with a six month commitment. Each month I will be teaching a new element re speaker marketing and during that month you will digest the content and get the work done until we meet again.

I find that many folks sorta know what they need to do but sorta don’t get around to implementing.  This group is designed for just for that.  I will start the group once we have 10 people enrolled. It is a small monthly investment. Read more

Here is my second offer: Our team can put together your promotional materials ie: one-sheets, bios, speaker listing, interview questions, press releases.  I asked this question in my linkedin groups a few days ago, Not getting the speaking gigs? Do you have professional marketing materials?  Wow that stirred up a lot on interest and some controversy.  I took a look at what some speakers and authors thought were good marketing materials and sad to say they would never get booked for speaking nor media with what they had or didn’t have.

E-mail me susan@speakerservices.com for an appointment to discuss your needs and for us to recommend and customize the perfect package for you.  You do not have to be listed as a speaker in our directory to take advantage of this stellar service.  We  make you look professional so that you can get the gigs and media interviews.  See an example of a two sided one sheet that we created for our speaker and author Melissa Evans, The Guru of Implementation. Melissa Evans one sheet

In Los Angeles we are looking for 9 people to be part of an Inspired Improvisation Group for Speakers and Authors led by our master branding. media and presentation coach Jack Barnard. It is all about presence.  Jack shares,

“In my coaching I work from a model I call the Communion Trio: 1) Content 2) Connection and 3) Comfort. All three are equally important. You can have your topic nailed, memorized word-for-word, but if you are not present, in the moment, comfortable in your body, free in your emotions, somehow or other we know it, and the results of your presentation are greatly diminished.”

E-mail jackp.barnard@verizon.net if you want to play for 5 weeks in August with us.

Okay onto more stuff…

Susan Levin, Speaker Services, susan@speakerservices.com
310-822-4922 PT

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TIPS & ADVICE

I asked this question to some of my LinkedIn groups. Interesting responses. Are you passionate about what you speak about?

Speak Your Passion video http://t.co/QblXAld

Richard Kent Matthews – JFK once said that the only reason to give a speech is to change the world. Without passion, that isn’t possible. If you’re not convinced about what you speak of, how will anyone else be convinced.

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Steve Jobs:  Love what you do. Marketo Blog Secrets of Lead Generation Superstars

The founder and CEO of Apple Inc., Jobs believes that entrepreneurs must have a passion for what they’re doing. If you don’t love it, he reasons, you’re not likely to have the drive to successfully manage lead generation initiatives. You’re also more likely to eventually give up altogether. Loving what you do, he says, can make all the difference in the world.  Read more. http://bit.ly/iNt1VN

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Reporters Connection – For media leads

Not already a member? Join now to get our free media leads http://www.ReporterConnection.com/JoinNowFree/

A sample of what you will receive on a daily basis.

Business & Finance

1.  Looking To Interview Entrepreneurs Who Have Experienced Spectacular Failures In Business (HireYourVirtualAssistant.com/Blog)

2.  How Did You Successfully Outsource Your B2B Sales Leads Generation? (HireYourVirtualAssistant.com/Blog)

Food & Cooking

4.  Heart & Soul Food (Kardea Kitchen Online/Book)

5.  Have Any Great Summer Family Entrée Ideas? (Various Blogs)

Health, Nutrition & Fitness

6.  Seeking Personal Injury Attorney In New York City Area For Cable TV Show Interview (Local Access Cable Television)

Psychology & Self-Improvement

7.  Fallen Ministers (Civitas Press)

8.  Seeking Stories About Overcoming Adversity (KXRB Radio)

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Joan Stewart, The Publicity Hound shares Google’s +1 Button

1. Install Google’s +1 Button

When Google, the King of Search, gives Publicity Hounds an easy way to let our websites and blogs stand out, we need to embrace it with all four paws.

The newest tool is the +1 button, shorthand for “this is pretty cool” or “you should check this out.”

It’s already popping up on websites and blogs, including  my blog.

Here’s how it works:

When you install the code that makes the button visible on your own site, people who like your content can click on it and tell Google and others that they’re recommending it. It’s Google’s equivalent of Facebook’s Like button.

But here’s the really powerful part. When you recommend somebody else’s content, your photo shows up when that person’s website is listed in Google’s search results. Your photo will show up only if you already have a Google Profile.

Do these four things today:

–If you don’t have a Google Profile, create one.

–Install the button at your website and blog. Or save yourself the headache and have your webmaster do it for you.

–Start recommending content you see elsewhere by clicking on the +1 button.

Reprinted from “The Publicity Hound’s Tips of the Week,” an ezine featuring tips, tricks and tools for generating free publicity. Subscribe at http://www.publicityhound.com/ and receive by email the handy cheat sheet “89 Reasons to Send a Press Release.”

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WORKSHOPS IN LA, ORANGE COUNTY, SAN DIEGO & ATLANTA

See all workshops

July 29, Speak Your Way to More Clients, Ursula Mentjes & Susan Levin, Capistrano Beach

“Are you tired of figuring out where to find new clients? It’s time for them to find you!”

Ursula Mentjes (Sales Expert) and Susan Levin (Industry Expert) have teamed up to teach you how to grow your business through speaking!

“Speak Your Way to More Clients was packed with “tricks of the speaking trade”!  Following the examples provided during the workshop will be vital to making my next speaking engagement a great success!”, Carleen Paul, Skills for Success Reading Center

“This is the perfect blueprint for pursuing a successful speaking career!  Getting the actual “HOW” was absolutely priceless!  Thank you, thank you, thank you!” -Janise Graham, Janise Graham Insurance and Financial Services

Learn more

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August, 13 – Market Yourself as a Speaker

led by Susan Levin, Marina del Rey

Nuts and bolts of lecture circuit.

Are you a seasoned expert with years of advice and experience to pass along? Whether you are an executive, educator or salesperson you could be missing out on an important source of your income: THE SPEAKING CIRCUIT.  Learn more/register

“Susan has given me a great deal of personal advice which has helped me go forward in my career as a speaker and consultent. I am honored to know Susan and to have the opportunity to work with her.” - Michael Hingson, Speaker & Author

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TELECLASS

Teleclasses are complimentary if you are a member of the Speakers Community Membership Club.  Join now. 60 days complimentary. Your audio/mp3 library of expert interviews twice a month.

see all teleclasses

7/29 Teleclass: It Takes More Then Talent- Marketing Your Speaking Services Interview with David Rohlander http://bit.ly/j2EIf4

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Tweets & Blog Posts of interest:

- Secrets of Lead Generation Superstars – http://t.co/vlU1EU4

- 5 Foolproof Ways to Generate Leads From Facebook http://t.co/jpoDhbc via @HubSpot

- Heartfelt Marketing: Allowing the Universe to Be Your Business Partner a must read book Jacquie Jordan cover photo by Starla Fortunato

- 10 Social Media Tips for Professional Speakers | Market Yourself as a Speaker: http://t.co/gHMX8kF Tip Search Engine Optimize Your Blog

- New blog post 75 Tips for Using Video in Business: Carol Roth’s Blog Read full  http://bit.ly/lXgokq

- Experts Do u have yr marketing presentation materials ready? We make u look professional Speaker Services team can help http://t.co/jMqTUtd

- Leverage yr expertise 4 more business. Create a magnetic presence. Talk Up Your Biz Atlanta check it out http://t.co/cu0bNfE

- Blog Leave Voicemail Messages That Have Prospects Begging To Meet You http://t.co/pPkVFcB 5 strategies 2 increase your enticement quotient.

- Visit Speaker Services online store. Improve your skill set learn from the experts

One of the biggest questions I get asked is:  How do I find paid speaking engagements?

SPEAKING IS A BUSINESS and there are many moving parts to the business and there is no short answer to the question.

If you are committed and passionate about your area of expertise and want to earn money as a speaker I will teach you.

Teleclass Series, 4 Thursdays, April 14, 21, 28, May 5, 2011 or One day Workshop in Los Angeles, Saturday, April 16, 2011 I am passionate about sharing my knowledge. My hourly rate is $250 an hour and I am offering you the information for only $197.

Okay here’s the information see for yourself if it resonates with you.

Getting speaking gigs can be a mysterious and frustrating process, particularly if you don’t have much experience. Decision-makers today are busier than ever and difficult to find. Gatekeepers screen calls, spam filters trap emails and voice mail blocks access.

Here is what I will be covering how to:

- Identify your target market

- Discover the problem that you solve for your clients and the best way to communicate it to the decision maker

There’s no point in being a fine marketer until you have expertise to offer. And your expertise has gotta be in a specific niche. A niche where folks with cash in their jeans recognize your value and are willing to invest in what you alone know. Here’s how to select your niche: identify the topic or issue in which you’re willing to do endless and ongoing research for a market with the means to pay you. – Burt Dubin

- Prepare a speaker/author presentation package which includes a one sheet overview that shares the benefits of hiring you and gets you booked

- Design an effective speaker website that gives a meeting planner everything they need to decide that you are the perfect speaker for their event

- Understand how decision makers decide who gets onstage

- Tips and strategies to show you how to attract and reach prospects

- Develop a voice mail message that gets your call returned

- Generate questions that will sustain the interest of the decision maker and move them to action to hire you - , organizations colleges and meetings and key contact people that work with your specific area of expertise.

- Learn to respond an effective response for a call for speaking proposals

- Top ways to make money public speaking

- Set fees and write contracts

- Explore directories that are published with lists of all the paying markets within a niche

-  Implement social media marketing concepts and establish relationships that boosts your visibility

- Understand how publicity and media can lead to speaking engagements Critical Elements of producing a speakers’ video demo

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REGISTER FOR 4 PART TELECLASS SERIES beginning 4/14-5/5 http://t.co/e2Zjti6

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REGISTER FOR 1 DAY WORKSHOP IN LA 4/16

http://t.co/e2Zjti6 _

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ABOUT SUSAN LEVIN Susan Levin is the owner of Speaker Services. Her company markets, trains and connects professionals with audiences through the online directory www.speakerservices.com. She is a speaker, workshop leader and a marketing strategist.  Her expertise includes: speaker marketing materials, lead generation, building and boosting an online and social media presence, creating speaker products and creating multiple streams of income.

Susan has worked with hundreds of business folks, entrepreneurs, experts, speakers, authors and coaches since 1992. Her advice and marketing strategies are guaranteed to dramatically increase your income and success in speaking and marketing.

What Clients are Saying:

Susan Levin is an expert in the field of Speaking and Training and has truly helped me launch my speaking career. In addition, she has connected me with phenomenal speaking opportunities and wants to see all of her clients and business associates succeed. I highly recommend Susan and her company,  Speaker Services!                                                                                                                        – Ursula Mentjes,  Author, Speaker

Susan Levin is the Holy Grail for speakers, whether they are just beginning or already making good money. She offers training in everything you need to know: putting your presentation together, writing a book, getting speaking leads and especially how to market yourself in the most current ways, including video and social media. She’s made a huge difference in my speaking career and in the fees I make from speaking, and I can’t recommend her highly enough. – Barbara Niven , Actress, Speaker and Presentation Coach

See short video marketing tip on how PR can land you speaking engagements

Do you know what the meeting planners want from speakers?

Listen to this short video and find out.

Susan Levin has over 18 years experience in the world of speaker marketing.  She is a marketing coach for speakers and authors and the founder of Speaker Services since ’92. Her company offers marketing and training services for professionals who are interested in growing their business or service through speaking.

http://www.speakerservices.com

Contact me for a complimentary 15 minute session – susan@speakerservices.com or call 310-822-4922 PT

Susan note: A One-Sheet and a good video demo are two of the essential tools that you need in your marketing tool box to get booked for speaking gigs. Here is an overview. Need help with your copy?  Speaker Services can help. Send me an e mail susan@speakerservices.com with one-sheet in the subject line.

What is a speaker one sheet? A speaker one sheet is a snapshot of your expertise, services, clients, testimonials and background. It’s called a one sheet because it fits on one sheet of paper, front and back.

This is much easier to create than a website and a great first marketing tool for a speaker. I will share the important components of a speaker one sheet.

What are the components of a speaker one sheet?

• Action Shots of YOU
  
• Testimonials with clear results
• A short list of clients
• A snapshot of your experience, education, & expertise
• A short list of topics you offer
• Your Contact Information
• A clear marketing message filled with benefits

Now, I will break down the components:

Action Shots of YOU: Pictures that show your personality. It’s worth it to invest in an inexpensive photo shoot. Pictures with the background on it are not as professional as action shots.

Testimonials: Ask your clients to write two or three sentences about the problem experienced before your presentation, consulting, product or service and the results experienced during and afterwards.

A list of your Clients: A List of clients you have spoken for in the past. In addition add the website, name, title of the clients that have agreed to vouch for you.

A snapshot of your background: should explain problems you solve, why you are the right person, how you deliver the benefits described in your marketing message.

A list of topics you offer: Provide at least four of your customized topics, add pizzazz to the topic by using the headline generator tool and list at least four takeaways per topic.

Contact Information: Include your name, what you’re known as (the marketing queen, etc.), designations after your name, address (I recommend using a street address and not P.O.Box, buy one from UPS if needed); City, State, Zipcode, website (try not to include more than two), phone number, fax number, email address; A call to action, Feel free to give me a call and I will take your group on a destination leading to change…

A clear marketing message includes: Headline that gets attention: In a few words tell me what I will get out of your presentation. It’s critical to add at least five benefits of your services. Include instant benefits and long term benefits.

Who should the one sheet be directed to?

It should be directed to meeting planners, training directors, event planners, any one that hires speakers. Keep all the above audiences in mind as you create your one sheet.

Remember to Brand Yourself: Visual Branding includes your color, logo, tagline, images, fonts; Also include logos of associations or organizations you belong to. 

A few more tips:

• If you have a website, add your one sheet as a downloadable document
• Print out copies for networking events (remember front & back and in color)
• Play off a theme, it makes you more memorable
• Do not use “I” language, speak from your clients perspective
• Your one sheet should be consistent with your website and any other marketing materials you release

One inexpensive but effective marketing tactic that many consultants and service providers use is speaking in front of target audiences. They find that speaking engagements help them to build awareness of their business.  Speaking has a lot of benefits:

-  Opportunity to talk to a group of potential referrals and future clients

- Helps to establish you as an expert for your topic or field of interest

- More effective than just attending a meeting and networking

How do you get those speaking engagements?  One way is by using a speaker sheet, which can be compared to a sell sheet or spec sheet for a product.  A speaker sheet is also called a Speaker Fact Sheet or “One-Sheet“.

They are designed for meeting planners to quickly review information needed for booking the speaker. The speaker sheet should show how you are an expert in a certain area. It’s a sales tool to aid in getting speaking engagements.

Speaker One Sheet: Preliminary Planning

The goal of your one sheet (also known as a a onesheet, onepage, one page, one pager, promotional sheet, etc) is to present a visual representation of you, your topic(s) and what you will deliver to an audience—in a condensed, easy to disseminate format. Your one page is about YOU the speaker and your presentation, not your company or a sales piece on the services your company offers.

A one sheet should be:

- Be visually appealing and professional

- Give the reader an impression of what the audience will “feel” when you speak

- Generate interest in you, your topic and what is unique and special about your presentation

-  Show value and results

-  Provide credibility

-  Provide a way to contact you or your bureau for additional information

-  Be only one page. (one or two sided)

- Be printed professionally on high quality paper and you need to have an online PDF version. The online version is becoming the most important these days. But some people still request hard copies.

Tip:  5-7 bullet points of the benefits of your presentation.  What’s in it for the audience.

ie: Design an electronic presentation package that attracts meeting planners to hire you

Use action words-verbs that paint a picture.  For example:abolish, accelerate, achieve, adopt, align, assess, avoid, capture, choose, connect, create, define, deliver, develop, discover, eliminate…

Speaker Services is offering a one day workshop in Los Angeles on July 11, 2009 with Sheryl Roush Solid Gold One Sheets and guest writer Jean-Noel Bassior 

Sheryl Roush, Marketing Design Expert, Int’l Speaker & Trainer, 12-time Author, Sparkle Presentations, Inc. www.SparklePresentations.com

The fee is $325 through July 1 thereafter $425 (includes 30 minute consultation with Sheryl).

Learn more/register

Listen to a teleclass with Sheryl talking about Solid Gold One Sheets.  Click here to listen

by Burt Dubin http://www.speakingbizsuccess.com

Here’s how to make every presentation lead to requests for you to speak again at other events. Make building your reputation and enhancing your perceived value the primary function of every presentation.

Here are seven tested, proven methods I’ve discovered from my study of the skills of the masters of the professional speaking business. Use this concentrated wisdom to improve your speaking business skills from booking to booking!

1. Satisfy the decision maker and the meeting planner

- With your skills, credentials, experience, books, articles, and media coverage.
- Make your program description show exactly what your presentation delivers.
- State your recommendations, guarantees, and endorsements.

2. Exploit your window of opportunity

With associations that have annual meetings, make your initial contact about one month after their last annual meeting. Ask when their planning starts for the next meeting. Ask when the theme is selected. The time window for booking your presentation opens at that point. This window to book more speeches lasts as little as one month.

Decisions on keynote speaker and other general session presentations are made first. This may be 3 months before Breakout Session presentations are selected.
Study your market and know that market intimately. Think like your market’s decision makers think. Get the right promotional materials before the right person at the right time. It is a critical to demonstrate your professional skills at this time.

3. Give decision makers and meeting planners the value they want

- Provide in-depth knowledge, wisdom, and strategies on a topic or issue that is hot at the time.

- Offer two, sometimes three programs. For example, offer a keynote speech for the major program followed by a breakout session addressing the “how-tos”.

- Offer also to speak on a panel or lead a presentation to senior executives. Use your skills and ingenuity. Deliver extra value. Offer pre-event presentations or training, too. Add value every way you can.

4. Generate areas of expertise

Topic expertise. Get known as the skilled specialist – the expert who speaks.
- Platform artistry. Showmanship skills are everything.
- Promotional expertise. Market yourself professionally.
- Negotiating skills. Make their booking you win-win.
- Credibility as an expert presenter in your topic. (See 5, below.)

5. Develop your credibility
- Become a celebrity.
- Publish articles and books.
- Document your skills and accomplishments; be recognized; earn academic degrees and industry certifications.
- Create a proven track record.
- Develop a client list. Big names are best.
- Earn magnificent evaluations.
- Keep your fees appropriate, even a bit less than you’re worth.
- Seek prestige engagements. Target well-known prospects.
- Answer your office phone professionally.
- Upgrade your promo kit and your brochure.
- Upgrade your demo tapes, both audio and video.

6. Make yourself worthy of higher fees

- Improve your topic expertise, presentation skills, negotiating skills.
- Ask for what you want. Be prepared to reject inappropriate offers.
- Relate any difference in fees to the total meeting budget, total head count at your session, cost of the luncheon or banquet per person.

7. Fit the Budget without altering your fee structure
- Offer multiple programs at the same engagement.
- Offer multiple engagements of the same presentation.
- Offer to split travel expenses between meetings of other organizations at the same time in the same city.
- Offer a flat fee; combine speaking fees and expenses into one quote.
- Offer a product sale arrangement. Sell product and reduce your speaking fee.
- Offer a separate presentation the next day at no extra charge.
- Find a sponsor. Have a profit-making organization or member sponsor or co-sponsor your presentation, paying all or part of your fee.
- Offer to barter for something they have that you want, for example a free booth at their trade show or a master videotape of your presentation.
- Offer to permit the association to market videos and recordings of your presentations as well as your products and you share the revenue with them.

You may be aware that I launched the Speakers’ Community a membership site in early November. I offered 60 days for free until the end of Dec ’07 to give folks an opportunity to experience the value of the Community and if satisfied then $49 a month would be debited automatically from their account.

I worked hard to offer instant valuable bonuses as well as a Community Listing in the directory which is open to the public and to the members to find one another.

I invited guest experts each month onto the monthly teleclass and recorded the conversation to add to the library. Additionally the Inner Marketing Circle once a month has been inspiring and with lots of coaching happening and the replay is archived.

I thought I was giving great value for $49 a month. Afterall, a teleclass call charge might be $49-$99 and one on one coaching could be $250 an hour plus a listing in the Community Directory. At least that was my thinking.

And yesterday I heard a voice saying add more value. So here’s what I did. I added 13-14 audio/mp3 recordings all of which I had created in the past year and began the Audio/MP3 Library page for the members.

Here’s a partial list of the recordings in the Library.

- SUPER STRUCTURE and BRANDING, Jack Barnard

- COMMUNION, COMFORT & CONNECTION, Jack Barnard

- THE BUSINESS OF SPEAKING: CREATE A WINNING MARKETING STRATEGY, Susan Levin

- RUN YOUR BUSINESS WITH THE HELP OF A VIRTUAL ASSISTANT, Terry Green

- MARKETING: WEB 2.0 STYLE: Turn Your Intellectual Assets Into Internet Profits, Michelle Price

- INCREASE YOUR INCOME BY CREATING AND SELLING INFORMATION PRODUCTS, Susan Levin & Patsy Bellah

- PLUG and PLAY PROFITS: Convert Your Passion into Blockbuster Audio CDs Rob Schultz

- GET YOUR BOOK WRITTEN and PUBLISHED, Jean-Noel Bassior

- PRODUCE & PUBLISH STREAMING AUDIO & VIDEO USING AUDIOACROBAT, Dave Barrett, Owner of AudioAcrobat

- GET BOOKED AT COLLEGES, James Malinchak

- ONE SHEETS, Sheryl Roush

- SPEAK ON CRUISE SHIPS, Daniel Hall and here is the recording for you to listen to.

What is the value now? Priceless!

Here’s the point of my sharing this with you. I had all of this information already created in various places ie: my file cabinet, on various web pages and you probably do too.

In thinking back to this past May when we did the Speakers’ Summit I visioned doing a blog and a membership site and a TeleSummit based on the Speakers’ Summit all realized now. However, I remember thinking how I could repurpose and reprogram much of the material and I did it yesterday.

Here’s the good news I still have lots more to repackage including videos mp4′s and I will be adding that to the Speakers’ Community Library.

After the New Year we are offering 30 days for free for the Speakers’ Community however, once you join you have access to the library, the live teleclasses and the Inner Marketing Circle with me and a guest each month plus you can post your own profile in the Community Directory.

BTW: In January TJ Walker will be my guest for the monthly teleclass interview and he will be talking about how content is the king/queen and how you can repackage and reprogram your content into books, tips for your blog and so much more.

You can be on the call if you sign up for the Speakers’ Community!

Hey and if you don’t get the added value you can cancel your subscription.

I would enjoy hearing your comments. Please offer them.

There are thousands of speaking opportunites every day and the question always is how do I find them?

There are many opportunites to submit articles to magazines or newspapers or be interviewed as the expert and the question is how do i find them?

Today I am sharing a handful of resources with you.

Before you reach out to any association or media contact, make sure you have a presentation packet. This could be on your website under the speaking/keynote button and the meeting planner button too. You need to have a one sheet for each topic that you speak about along with benefits for the audience, a 3 camera video demo in front of a live audience is also helpful especially if you have it streamed on your website.

Be professional, be prepared to be able to tell the media what you do in 2 sentences so they can say, tell me more.

At the MediaSpeak Symposium in Ocober we’ll be teaching you how to talk to the media-you know how to get to the point and then you have an opportunity to pitch live to radio, TV and print media folks at the Pitch Fest.

Here’s some photos from the last Symposium

Jaquie Jordan and me

Ron from People Magazine

The Learning Annex

Here I am with our master media, branding presentation coach Jack Barnard

BTW: Speaker Services is a paid listing service that brings speakers and audiences together. We connect you with audiences who you may not find on your own. You can e-mail me at susan@speakerservices.com for the speakers’ guidelines to get listed and take a look around the website. I have had the website since 1994.

Here’s the list of industry resources:

Libraries Want Author Appearances
See for a list of more than 700 libraries that sponsor appearances by authors. Many cover expenses; some pay an honorarium to the author.

PTA (Parents Teachers Association) State & National Conferences

Association Meeting & Event Planners Directory® – Douglas Publications
More then 8,000 national association listings contains vital information such as the association name, street address, phone and fax numbers, Web site address, general e-mail address and contact names and titles. Event details include the type of meetings, locations, number of meetings, length of meetings, number of attendees, and the number of years booked in advance.

Bacon’s
Bacon’s offers everything from excellent media directories to news release distribution services

College Newspapers
Get access to your college newspaper or any college newspaper in the U.S

Directory of Local Daily and Weekly Newspapers
State by state, town by town listings of local newspapers and contact info

National Directory of Magazines
Lists more than 17,670 business and consumer publications, including 14,000 magazines as well as tabloids, specialized newspapers and journals that carry advertising

National Ethnic Media Directory
Includes almost 2,000 media outlets representing the growing diversity of multicultural audiences in the U.S

National Trade & Professional Associations (NTPA)- Columbia Books
A directory which lists over 7,500 organizations, focusing on major U.S. national trade associations, labor unions, professional or scientific societies, and technical organizations. Address, fax/telephone, and budget information is provided.