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| | Susan Levin, Speaker Services www.speakerservices.com |
PR is vitally important to your marketing strategy is often overlooked by speakers, coaches, authors and experts.
Listen to a short video of how you can benefit from it.
Get the drift? Check out how you can obtain up to date media lists in your target market and contact reporters directly. Plus learn how to [...]
Read Full Post | Make a Comment ( 1 so far )The following post comes to us from Penny Sansevieri.
I have been encouraging my clients to have a media room on their websites. For speakers/authors it really can make the difference of getting speaking gigs as well as interviews by reporters.
Take it away Penny….
Did you know that second only to your blog, the media room should [...]
post from Penny Sansevieri amarketingexpert.com
Susan’s Note: This post is skewed towards responding to media leads rather then reaching out to reporters on your own with a personal pitch letter. Penny makes great points and you need to know how to respond both ways.
Speaker Services is offering a Workshop on 9/12 on how to Connect with [...]
Susan Note: Great post it is all about relationships. All about the connection. And connection is the new currency. Read on…
BTW: Speaker Services offers up to date media lists so that you can reach reporters directly with your pitch letter. See http://www.speakerservices.com/services/media-lists.html
This post was co-written by Len Kendall and Dave Fleet. Dave heads the [...]
To get the media’s attention you need to pitch a story that the media can actually hear. That sounds obvious, but it’s easy to miss that fact.
Most people pitch the story they want to tell and pay no attention to developing a story that the media’s interested in. Don’t think just because you think your [...]
by Ed Barks
Article from Associations Now, the flagship publication of the American Society of Association Executives (ASAE)
The TV news crew arrives at your annual meeting. The reporter puts her microphone in your face while the camera operator zooms in on you. Now is your time to shine. Successful media interviews revolve around your association’s message [...]
By Chris Crum – Tue, 06/30/2009 – WebProNews
Study Shows How Journalists Use the Web
tweetmeme_url = \’http://www.webpronews.com/topnews/2009/06/30/getting-the-media-to-cover-your-business\’; tweetmeme_source = \’webpronews\’;
Arketi Group has released findings of a [...]
Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients.
Begin [...]
Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it’s probably been a while. We tend to put up media rooms and then forget about them. But more and [...]
Read Full Post | Make a Comment ( None so far )One good thing is that media outlets are scramming for news stories to capture and keep their audiences. What this means is that right now is an excellent opportunity to receive some free publicity and almost everyone could use a freebie in this economy.
So just how do you impress the media today? Well, one thing [...]
by Dan Janal
Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist
If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact you [...]
Read Full Post | Make a Comment ( None so far )Four Tips on Tip Sheets
by Fern Reiss, CEO, PublishingGame.com
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four [...]
Here’s some more ways to use video clips for authors.
1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video.
2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book.
3) Send a [...]
On October 7, ‘07 I posted an article on how to plan a book blog tour and then again on February 2, ‘08 I posted another one about virtual book tours. I have been fascinated with the concept and thought it was a brilliant way to take advantage of the technology that is out there.
Book [...]
Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about [...]
by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to [...]
At the Speakers’ Summit this past May I took a survey asking the attendees if they would be open to a membership site and I received an astounding YES. The question was- how could we stay connected with each other and keep on learning virtually? None of us wanted the Summit to end-as it was [...]
Read Full Post | Make a Comment ( None so far )The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs [...]
HOW TO FIND YOUR STORY ANGLES
compliments of Ann Convery annconvery.com
1. Where are your best stories hiding?
1) In the problems you solve.2) In the stories of your clients and customers.
3) In what you can comment on as an expert. (Especially trends)
Tell us how you solved a problem that baffled others. Is this a trend? How did [...]
As promised here are the rest of the tips from media trainer Ann Convery.
1. No one will ask you the right questions – your job is to help the media do their job, and then wrap your message around their questions. Learn the art of the segue.
2. Speak in plain English, not jargon and do [...]
Today I had one of the hardest days with technology. Does that ever happen to you? I am laughing about now but when it was happening I was not a happpy camper.
Here’s what happened when I attempted to conduct the second complimentary teleclass for the [...]
Tips for Press Coverage by Sharon Housley
Press exposure can significantly impact a small businesses’ success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as [...]
The 5 Best Ways to Get Media Attention for Your Business
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Fern Reiss weighs in today on how to get media attention for your business.
You can learn more about getting media attention for your business if you attend the MediaSpeak Symposium where you will learn to master the message and master [...]
Recommended Resource:
Bill Stoller’s Publicity newsletter delivers loads of meaty public relations insights, leads of media needs with publicity contact information. PARTYLINE – A Roundup of Media Placement Opportunities is a segment of the Newsletter. Each month, Bill teams up with Partyline to bring you exclusive inside info about reporters looking for stories, new publications [...]
Today is my first post at our new blog home on the Speakers Community server.
Sam Levy, the NETMAN, made the move for me. We are still working on a few fixes however I think it is good enough to show off. Sam has been my webmaster for many years and is a delight to work [...]
I am all about media these days and when I saw this following article Shaping How The Media Portrays You in Rain Today by C.J. Hayden, contributing edito I excerpted the section on ptiching to the media. It actually sums up what Jill Lublin was talking about on the complimentary teleclass for the MediaSpeak [...]
Read Full Post | Make a Comment ( None so far )I am all about PR and Media these days for professionals, authors and speakers.
As you may know we are offering the third annual MediaSpeak Symposium in October and I expect that we will have sell out crowd.
Today I am sharing a recommended resource with you for PR as well as photos from the ‘06 Symposium [...]
I just got back from the National Speakers’ Association in San Diego.
It was great fun.
We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit [...]
A few days ago I talked about Alex Carroll the Radio PR Guy. He has a database of radio talk show hosts and producers who book speakers/authors for their shows. Today I am sharing a tip from him on how to create a pitch or media hook plus examples of radio show listings [...]
Read Full Post | Make a Comment ( None so far )Recommended Resource: Alex Carroll, Radio PR
If you have a book or a product or a service that is newsworthy and you want to be interviewed on talk radio shows or perhaps you want to speak on cruise ships allow me to recommend some great resources for you.
Alex Carroll has a fantastic program that you [...]
