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| | Susan Levin, Speaker Services www.speakerservices.com |
Post from Wendy Scharfman
Coaching For Effective Communication
www.wendyscharfman.com
Video is everywhere. YouTube, websites, training and product videos, corporate and marketing videos, media interviews… the list goes on. How do we get ready for our close-up?
Video now gives us the ability to reach vast numbers of people in unprecedented ways. As in any [...]
PR is vitally important to your marketing strategy is often overlooked by speakers, coaches, authors and experts.
Listen to a short video of how you can benefit from it.
Get the drift? Check out how you can obtain up to date media lists in your target market and contact reporters directly. Plus learn how to [...]
Read Full Post | Make a Comment ( 1 so far )www.speakerservices.com
Feb 2010 E-Zine
Boy was I blown away when I saw that over 1,200 people downloaded the complimentary preview teleclass mp3 call for the Speakers Summit http://ping.fm/thJw8 Get Booked at Colleges with Brent Scarpo, Jack Barnard and myself last week. It’s a hot topic and Brent and Jack gave us great content. We learned what topics [...]
Read Full Post | Make a Comment ( None so far )Gayl Murphy, Hollywood Correspondent and Media Expert
var addthis_share = { username: \\\\\\\\\’womensradio\\\\\\\\\’, templates: { twitter: \\\\\\\\\’check out {{url}} #womensradio\\\\\\\\\’ } } var addthis_config = { ui_click: true A rather shy woman named Elaine – with a background and expertise in marketing – telephoned me the other [...]
Read Full Post | Make a Comment ( None so far )Jean-Noel Bassior & Susan Levin
Orange County Workshop, Sunday, November 1, 1-5pm
$99.00 Register Now
In this workshop you will learn now to:
- Contact reporters, bloggers, talk sho producers and other media people directly, using the language they understand
- Link your product, service or story to news of the day or issues on the national stage.
- Practice writing [...]
Susan Note: Great post it is all about relationships. All about the connection. And connection is the new currency. Read on…
BTW: Speaker Services offers up to date media lists so that you can reach reporters directly with your pitch letter. See http://www.speakerservices.com/services/media-lists.html
This post was co-written by Len Kendall and Dave Fleet. Dave heads the [...]
Here’s an interesting post by David McDermott which I found on Bytestart out of the UK. It all comes down to being prepared so that you have a fighting chance to have a winning pitch.
Speaker Services Team is available to support you in creating a winning pitch whether it be for speaking, media or winning [...]
To get the media’s attention you need to pitch a story that the media can actually hear. That sounds obvious, but it’s easy to miss that fact.
Most people pitch the story they want to tell and pay no attention to developing a story that the media’s interested in. Don’t think just because you think your [...]
by Ed Barks
Article from Associations Now, the flagship publication of the American Society of Association Executives (ASAE)
The TV news crew arrives at your annual meeting. The reporter puts her microphone in your face while the camera operator zooms in on you. Now is your time to shine. Successful media interviews revolve around your association’s message [...]
By Chris Crum – Tue, 06/30/2009 – WebProNews
Study Shows How Journalists Use the Web
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Arketi Group has released findings of a [...]
Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients.
Begin [...]
Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it’s probably been a while. We tend to put up media rooms and then forget about them. But more and [...]
Read Full Post | Make a Comment ( None so far )One good thing is that media outlets are scramming for news stories to capture and keep their audiences. What this means is that right now is an excellent opportunity to receive some free publicity and almost everyone could use a freebie in this economy.
So just how do you impress the media today? Well, one thing [...]
by Dan Janal
Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist
If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact you [...]
Read Full Post | Make a Comment ( None so far )by Ali Brown
This post showed up today in my mailbox at a perfect time. Thanks, Ali.
The reason it is so perfect is that I am challenged when I produce an event. I know the program is great and reasonable and how can I convince folks to invest in their continuing education?
Ali makes some great points [...]
Four Tips on Tip Sheets
by Fern Reiss, CEO, PublishingGame.com
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four [...]
Last night I was on a panel about Being Heard – Being Seen.
The other panelists were Linda MacKenzie of http://www.healthylife.net radio and Marc Ryan of Green Health Life, The All Natural Interactive Internet TV Show.
The following is a very short video shot by my friend Jeannie Cottingham with my ultra flip camera as I was [...]
I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services.
I have [...]
by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to [...]
Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos.
By Teresa Méndez | Staff writer of The Christian Science Monitor
from the November 30, 2007 edition
The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books. It is [...]
A few days ago Jack Barnard and I met John Kremer www.bookmarket.com at his Book Marketing Blastoff Seminar in Los Angeles. He had asked us to talk with his authors about how to speak their books and also to introduce Speaker Services to his attendees.
John Kremer
In the short time we had Jack shared a few [...]
Read Full Post | Make a Comment ( None so far )by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum.
Be prepared for The New York Times
When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, the columnist [...]
We just finished 3 days of the Authors’ SpeakEasy Workshop. We had folks from all over the country. Here are a few photos of the attendees.
I’ve posted a few of the videos that we created at the workshop on my website. Take a look at www.speakerservices.com/authorsspeakeasy
Jack helped me chisel my message. I [...]
I am so excited. Tomorrow I am picking up John Kremer at the airport and spending the afternoon with him and then sitting in on his workshop at the Learning Annex in LA. He’ll be teaching How to Become a Bestselling Author. John Kremer is the author of “1001 Ways to Market Your Books,” “Book [...]
Read Full Post | Make a Comment ( None so far )The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs [...]
I am researching resources for the Authors’ SpeakEasy Workshop in November on how and where self-published authors can distribute their books.
Our friend John Kremer www.bookmarket.com contributes several booksellers/retailers resources for you and shares how to approach the Airport Shops.
Airport Shops: Hudson Booksellers
Hudson Booksellers, Sara Hinckley, Vice President of Book Purchasing, 1521 Johnson Ferry Road #250, [...]
HOW TO FIND YOUR STORY ANGLES
compliments of Ann Convery annconvery.com
1. Where are your best stories hiding?
1) In the problems you solve.2) In the stories of your clients and customers.
3) In what you can comment on as an expert. (Especially trends)
Tell us how you solved a problem that baffled others. Is this a trend? How did [...]
Those of you who know me know that I am passionate about my service and completely committed to assisting business folks and authors in growing their business and income through speaking.
However, if you do not know about our services and training take a look at the following video and see what others are saying about [...]
We are generating interest quite a bit of interest in a new workshop: Authors’ SpeakEasy Workshop.
Here’s the short version and you can see the entire program at
AUTHORS’ SPEAKEASY, A Speaker Services production, Friday-Sunday- November 9-11 in Los Angeles
Authors need to promote themselves and their books. To get their books out to the public [...]
Here’s more from our friend Ann Convery www.annconvery.com
WHAT THE MEDIA WANTS FROM YOU:
1. Editors and producers need great stories – all the time. Your value to the media is not your product or your service or your book, it’s the great story you can offer them. You are a story to the media. Make [...]
Read Full Post | Make a Comment ( None so far )
