I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services.
I have […]
by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to […]
Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos.
By Teresa Méndez | Staff writer of The Christian Science Monitor
from the November 30, 2007 edition
The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books. It is […]
A few days ago Jack Barnard and I met John Kremer www.bookmarket.com at his Book Marketing Blastoff Seminar in Los Angeles. He had asked us to talk with his authors about how to speak their books and also to introduce Speaker Services to his attendees.
John Kremer
In the short time we had Jack shared a few […]
Read Full Post | Make a Comment ( None so far )by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum.
Be prepared for The New York Times
When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, the columnist […]
We just finished 3 days of the Authors’ SpeakEasy Workshop. We had folks from all over the country. Here are a few photos of the attendees.
I’ve posted a few of the videos that we created at the workshop on my website. Take a look at www.speakerservices.com/authorsspeakeasy
Jack helped me chisel my message. I […]
I am so excited. Tomorrow I am picking up John Kremer at the airport and spending the afternoon with him and then sitting in on his workshop at the Learning Annex in LA. He’ll be teaching How to Become a Bestselling Author. John Kremer is the author of “1001 Ways to Market Your Books,” “Book […]
Read Full Post | Make a Comment ( None so far )The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs […]
I am researching resources for the Authors’ SpeakEasy Workshop in November on how and where self-published authors can distribute their books.
Our friend John Kremer www.bookmarket.com contributes several booksellers/retailers resources for you and shares how to approach the Airport Shops.
Airport Shops: Hudson Booksellers
Hudson Booksellers, Sara Hinckley, Vice President of Book Purchasing, 1521 Johnson Ferry Road #250, […]
HOW TO FIND YOUR STORY ANGLES
compliments of Ann Convery annconvery.com
1. Where are your best stories hiding?
1) In the problems you solve.2) In the stories of your clients and customers.
3) In what you can comment on as an expert. (Especially trends)
Tell us how you solved a problem that baffled others. Is this a trend? How did […]
Those of you who know me know that I am passionate about my service and completely committed to assisting business folks and authors in growing their business and income through speaking.
However, if you do not know about our services and training take a look at the following video and see what others are saying about […]
We are generating interest quite a bit of interest in a new workshop: Authors’ SpeakEasy Workshop.
Here’s the short version and you can see the entire program at
AUTHORS’ SPEAKEASY, A Speaker Services production, Friday-Sunday- November 9-11 in Los Angeles
Authors need to promote themselves and their books. To get their books out to the public […]
Here’s more from our friend Ann Convery www.annconvery.com
WHAT THE MEDIA WANTS FROM YOU:
1. Editors and producers need great stories – all the time. Your value to the media is not your product or your service or your book, it’s the great story you can offer them. You are a story to the media. Make […]
Read Full Post | Make a Comment ( None so far )As promised here are the rest of the tips from media trainer Ann Convery.
1. No one will ask you the right questions – your job is to help the media do their job, and then wrap your message around their questions. Learn the art of the segue.
2. Speak in plain English, not jargon and do […]
I am going to be talking alot about media as we are preparing for October 11,12 & 13 MediaSpeak Symposium
The tips tooday are courtesy of Media Coach Ann Convery
1. The key to connecting with your audience – speak in stories. Find the emotional aspects of your topic.
2. Use numbers, trends and statistics to be instantly more interesting.
3. […]
Today’s post is by Steve Markman courtesy of Rain Today.
Marketing and PR efforts should be in the forefront of your professional services firm, given today’s competitive climate and the uncertain economy. Standing out from the crowd, regardless of your organization’s industry, is a huge challenge. How can you meet this challenge?
Many organizations have recognized the […]
Today I had one of the hardest days with technology. Does that ever happen to you? I am laughing about now but when it was happening I was not a happpy camper.
Here’s what happened when I attempted to conduct the second complimentary teleclass for the […]
Today’s post is all about how speaking can lead to more business by Jeff Wolf written for Rain Today. Before we get to the post I want to share some of our services with you. I think you will agree after reading the following article that it is helpful to have training.
Speaker Services, my […]
My friend e-mailed the following video that he saw on You Tube - Elvira Speaks
When you have a chance take a look at it-it’s a riot.
You’ll probably agree after viewing it that you do need to be prepared to speak!
Many of my colleagues feel as I do that it is vitally important to have a […]
Tips for Press Coverage by Sharon Housley
Press exposure can significantly impact a small businesses’ success. Press releases are not just for big businesses; many small businesses find press releases to be an inexpensive way to gain exposure and attention. It is not uncommon for reporters from magazines, newspapers or blogs to scan press releases as […]
The 5 Best Ways to Get Media Attention for Your Business
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Fern Reiss weighs in today on how to get media attention for your business.
You can learn more about getting media attention for your business if you attend the MediaSpeak Symposium where you will learn to master the message and master […]
Today is my first post at our new blog home on the Speakers Community server.
Sam Levy, the NETMAN, made the move for me. We are still working on a few fixes however I think it is good enough to show off. Sam has been my webmaster for many years and is a delight to work […]
I am all about media these days and when I saw this following article Shaping How The Media Portrays You in Rain Today by C.J. Hayden, contributing edito I excerpted the section on ptiching to the media. It actually sums up what Jill Lublin was talking about on the complimentary teleclass for the MediaSpeak […]
Read Full Post | Make a Comment ( None so far )I am all about PR and Media these days for professionals, authors and speakers.
As you may know we are offering the third annual MediaSpeak Symposium in October and I expect that we will have sell out crowd.
Today I am sharing a recommended resource with you for PR as well as photos from the ‘06 Symposium […]
Last week when Jack and I were driving home from the National Speakers Association Convention we dreamed up a new workshop- Authors’ SpeakEasy. We know that writing a book can be a lonely process and when it is finally done it needs to be marketed and spoken about. We discovered that many writers aren’t speakers […]
Read Full Post | Make a Comment ( None so far )I just got back from the National Speakers’ Association in San Diego.
It was great fun.
We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit […]
Recommended Resource: Alex Carroll, Radio PR
If you have a book or a product or a service that is newsworthy and you want to be interviewed on talk radio shows or perhaps you want to speak on cruise ships allow me to recommend some great resources for you.
Alex Carroll has a fantastic program that you […]
This is the third year that I am producing the MediaSpeak Symposium in Los Angeles. I am looking for Speakers-Authors-Coaches-Consultants-Entrepreneurs- Business Executives-Spokesperson who recognize the value of media exposure.
In this 3 day interactive event the attendees will learn how to position themselves as an experts, establish their credibility, increase visibility, attract media attention & generate […]
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