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by Niel Robertson @MarketingProfs Published on March 1, 2011 In this article, you’ll learn… * Why Facebook and YouTube will figure prominently in SMB marketing in 2011 * Whether Group Couponing and location-based services will work for SMBs * Why SMBs will rely on crowdsourcing for marketing- and advertising-related tasks 2011 will be known as [...]
Read Full Post | Make a Comment ( 1 so far )The following post is from my colleague Lisa Sassevich I have the privilege of speaking at a lot of live events, and it always distresses me how often I see the host stepping over thousands of dollars because they haven’t built in really simple ways to monetize those events. And let’s face it, the host [...]
Read Full Post | Make a Comment ( 4 so far )I want you all to know that I am adding many new event planners to our database. In addition to approx 5,000 meeting planners who are on our database at the moment I have identified about 800 more associations, companies and organizations, schools etc. who hire speakers. I am researching them and contacting them as [...]
Read Full Post | Make a Comment ( None so far )Mistake: Not creating a website that speaks directly to your target market’s needs. You expect meeting professionals to read through pages of features about you that are irrelevant to their needs.
Remedy: Create a website that’s about the client’s needs rather than all about you. Articulate the relevant facts about your background that are pertinent to the organization. Most are interested more in what you can do for them rather than what you have accomplished in your life.
Post by Donna Gunter, OnlineBizU Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple [...]
Read Full Post | Make a Comment ( 2 so far )What does it mean to be a “conscious business owner”? There’s been an evolution in the online conversation lately, I noticed, toward dwelling on the personal experience of being “conscious:” being in touch with one’s sense of purpose, feeling good about what you’re doing, making heartfelt decisions, being grateful and fair, being healthy and promoting [...]
Read Full Post | Make a Comment ( 11 so far )Speaker Services offering for workshops in Los Angeles Click on the links to read more and to register. Saturday, October 16, 1-5pm Should You Self-Publish or Go Mainstream in a Changing Publishing World? Jean-Noel Bassior, $125 Explore the pros and cons of the many ways to get published. Publishing is changing as we speak… You [...]
Read Full Post | Make a Comment ( 1 so far )Interview with Susan Levin, Speaker Services by Wendy Scharfman. I came across Susan several times as I was building my business and I believe “Attention must be paid” to the seeming coincidence of someone repeatedly appearing in your life. She offers great services, training and a wealth of information for people who want to market themselves as speakers.
Read Full Post | Make a Comment ( 4 so far )In this day and age, to truly make a lasting impact, you need to be a media conglomerate: a compelling speaker…a credible author…a believable video performer…a master marketer.
Read Full Post | Make a Comment ( 1 so far )By Eric Gruber, Your Article Marketing Expert www.articlemarketingexperts.com Thank god for my article submission staff that manually submits my clients’ articles. The process is long and boring. It’s robotic work and can be quite painful. Trust me. I know because before I hired my staff, I handled all of the article submissions by myself so [...]
Read Full Post | Make a Comment ( 2 so far )Published July 20, 2010, Social Media Examiner Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event. The trick is to [...]
Read Full Post | Make a Comment ( 2 so far )Association buyers choose speakers who are proven to their members. When you showcase your perspective to the opinion leaders through videos and conversations, you generate interest. And interest generates the next step, usually a visit to your website. If your topics fit the theme, and your demo video shows compelling footage, a speaking invitation isn’t far behind.
Read Full Post | Make a Comment ( 1 so far )Post from blog@hubspot.com Yesterday in Boston, author and speaker Seth Godin took the stage at John Hancock Hall. The event was part of a tour to promote his new book, Linchpin, and several members of the HubSpot team attended the morning half of the event. The morning focused on Godin speaking and making his case [...]
Read Full Post | Make a Comment ( 6 so far )Post by Lynne Klippel Lynne@LoveYourLifePublishing.com Do you feel overwhelmed with book ideas? Instead of having one book inside does it feel like you have a raft of books ready to be launched? It can be challenging to select the topic for your first book. Use these questions to guide your decision making process. The most [...]
Read Full Post | Make a Comment ( None so far )Post from E.G. Sebastian If you want to be taken seriously, you need to strive to project a professional image with all your marketing materials… In the 21st Century, you won’t be taken seriously if you do not have a website; but if your website is of poor quality (and God knows I could list [...]
Read Full Post | Make a Comment ( None so far )Great post by Wendi McNeill. I could not agree with her comments more. I can’t stress the importance for each and every speaker to create a strong online presence. Today about 90% or more of your buyers are going online to find their experts and you want to found quickly and easily. Below are a [...]
Read Full Post | Make a Comment ( 1 so far )Sponsorship: Tips on Finding, Contacting and Securing Sponsors by Rosemarie Rossetti, Ph.D. Oftentimes, budgets are limiting when planning a conference, meeting or convention. Meeting planners have the option of trimming back on spending the money they have available or they can seek additional funding. Corporate sponsors frequently are located to boost the budget, thus allowing [...]
Read Full Post | Make a Comment ( 6 so far )by Donna Gunter, OnlineBizU.com Distributing your articles to various article banks and directories online (what I refer to as article marketing) won’t work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource [...]
Read Full Post | Make a Comment ( None so far )by Lou Bortone Twitter + Video = Awesomeness What happens when you take the power of social media and add the visibility of video? You make a big impact and exponentially increase your online presence! Before you object that you’ve barely figured out Twitter, let alone video, let me put you at ease: With a [...]
Read Full Post | Make a Comment ( 1 so far )Great post by by Mike Schultz and John Doerr from RainMaker Blog Susan Note: You can’t build a business without the foundation. And the foundation is lead generation. Leads, leads, leads. Once the referrals and the circle of family and friends aren’t enough to keep our firms growing, it’s all about the leads. Yet, when [...]
Read Full Post | Make a Comment ( 2 so far )Post by Lisa Sassevich Lisa at the Speakers Summit When you’re trying to get booked to speak on stages or teleseminars, it’s crucial to give your talk a hooky title. By that I mean, an instantly appealing and easy to remember name. A hooky talk title can mean the difference between getting booked or not [...]
Read Full Post | Make a Comment ( None so far )Great post by Helena Bouchez in MarketingProf Today As I always say speaking is one of the best ways to connect directly with decision makers in your industry. Following the noted guidelines will help you better connect with the decision makers who can put you in front of an audience. Speaker Services can assist you [...]
Read Full Post | Make a Comment ( 8 so far )Do you know what the meeting planners want from speakers? Listen to this short video and find out. Susan Levin has over 18 years experience in the world of speaker marketing. She is a marketing coach for speakers and authors and the founder of Speaker Services since ’92. Her company offers marketing and training services [...]
Read Full Post | Make a Comment ( 1 so far )www.speakerservices.com Feb 2010 E-Zine Boy was I blown away when I saw that over 1,200 people downloaded the complimentary preview teleclass mp3 call for the Speakers Summit http://ping.fm/thJw8 Get Booked at Colleges with Brent Scarpo, Jack Barnard and myself last week. It’s a hot topic and Brent and Jack gave us great content. We learned [...]
Read Full Post | Make a Comment ( None so far )Looking for speaking engagements? Speaker Services Directory brings Speakers & Authors together with audiences since 1992. WHO QUALIFIES? Speakers for Free: Any business person or professional practitioner who wants to increase their business base. Speakers for Fee: We prefer that you have a 3 camera video demo, professional photos, a press kit and a fee [...]
Read Full Post | Make a Comment ( None so far )By Terry Dean, http://www.terrydean.org Terry writes: I’ve been disappointed by most internet marketing conferences I’ve attended…and I’m a speaker at them! And I could not agree with him more. I even posted a comment on his blog page. His comments apply to many conferences. It is unfortunate that the hard sell ruins it for many [...]
Read Full Post | Make a Comment ( 1 so far )In this Issue – Note from Susan Levin – New & Renewing Speakers & Authors – Tips & Advice & Resources Subscribe to e-zine http://www.speakerservices.com/nl Greetings, Happy New Year. May 2010 be the best ever for you. I had a great holiday season, lots of movies and an open open house New Years Day gathering [...]
Read Full Post | Make a Comment ( None so far )Position, Prospect, Prosper – The Road Ahead The public speaking industry has changed, including the professional speaker marketing and training that is so important to your success. One of the most important changes that affects speakers involve the meetings marketplace. Yes it is no secret that there are less speaking engagements then in the past [...]
Read Full Post | Make a Comment ( None so far )Post from Chris Brogan I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today. These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media [...]
Read Full Post | Make a Comment ( 1 so far )Radio Interview 101, by Bryan Farrish Radio Promotion www.radio-media.com Speakers are great at getting information, verbally, from point A to point B. One difficulty occurs, however, in situations where an intermediary (like radio) is involved. Radio is “invisible” to most people, including speakers; it is largely unknown to speakers why or how things are chosen [...]
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