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Testimonials are Great Marketing Tools – Use Them

Posted on January 11th, 2010.

 
An important element of your business is testimonials.  I teach my clients to collect their testimonials from their speaking engagements and add them to their marketing packets, blogs. flyers and websites.
LinkedIn has a recommendation section where you can write testimonials about your colleagues.  The following testimonials came from LinkedIn.
Here is how I will use them:  [...]

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How Events Can Use Social Media

Posted on December 8th, 2009.

 
Post from Chris Brogan

I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today. These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media [...]

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How to Make your Social Networking Site Work for You

Posted on October 7th, 2009.

Social networking sites offer businesses and individuals both networking and marketing opportunities, all at no cost. However, if you don’t know how to make your social networking site work for you, you might end up losing business instead of gaining it! Here’s how to put your best foot forward in the cyber world:
Though there are [...]

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Social Media Marketing Workshop

Posted on October 2nd, 2009.

The New Frontier Workshop with Susan Levin

Saturday, October 24, 1-5pm, $99,  Marina del Rey, CA

Social media has profoundly altered the way we market and communicate.
Social Media Marketing is the use of technology combined with social interaction to create or co-create value.

Content + Context + Connections + Community = Social Media Marketing

Marketing on social [...]

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When Will the Meeting Market Turn?

Posted on August 10th, 2009.

Excellent overview of leading and coincident economic indicators for our industry including:
Submitted By Anne Thornley-Brown from LinkedIn event Planning & Management Group
Anne Specializes in Facilitated Business Team Building Retreats, Executive Retreats, Sales Rallies, & Incentive Travel
1. Group bookings lag into and lag out of major recessions.
2. Smaller groups pose less risk than larger groups.
3. Mergers, [...]

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Ways LinkedIn Can Help Small Business Owners

Posted on July 21st, 2009.

By Chris Crum
Network Regularly Offers Useful Tips
 
LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses.
The series is clearly a way for the company to get people using LinkedIn [...]

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