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| | Susan Levin, Speaker Services www.speakerservices.com |
PR is vitally important to your marketing strategy is often overlooked by speakers, coaches, authors and experts.
Listen to a short video of how you can benefit from it.
Get the drift? Check out how you can obtain up to date media lists in your target market and contact reporters directly. Plus learn how to [...]
Read Full Post | Make a Comment ( 1 so far )Wendy Weiss, The Queen of Cold Calling
The first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be the [...]
By Vickie K. Sullivan, Contributing Editor Rain Today
Lead generation has taken top priority in these challenging times. After we cast the net out wide looking for prospects, the next step is to look through our catch and throw back the fish we don’t want. Here are three kinds of “keepers” that we want to add [...]
by Kristie Tamsevicius
Sometimes finding good leads for speaking gigs can feel a bit like hunting for a tropical spa with umbrella drinks in the dessert. It’s easy to get discouraged. But yet when you see superstars that are booked solid, you know that it can be done. So how do you find leads for paid [...]
www.speakerservices.com
Feb 2010 E-Zine
Boy was I blown away when I saw that over 1,200 people downloaded the complimentary preview teleclass mp3 call for the Speakers Summit http://ping.fm/thJw8 Get Booked at Colleges with Brent Scarpo, Jack Barnard and myself last week. It’s a hot topic and Brent and Jack gave us great content. We learned what topics [...]
Read Full Post | Make a Comment ( None so far )3 Simple Secrets for Claiming Your Back-of-the-Room Sales
Read Full Post | Make a Comment ( None so far )There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered [...]
Read Full Post | Make a Comment ( 1 so far )Position, Prospect, Prosper – The Road Ahead
The public speaking industry has changed, including the professional speaker marketing and training that is so important to your success.
One of the most important changes that affects speakers involve the meetings marketplace. Yes it is no secret that there are less speaking engagements then in the past however it [...]
Post by Penny C. Sansevieri, penny@amarketingexpert.com
THE BOOK MARKETING EXPERT NEWSLETTER.
Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!
1) Write articles: believe it or not this is [...]
Radio Interview 101, by Bryan Farrish Radio Promotion
www.radio-media.com
Speakers are great at getting information, verbally, from point A to point B. One difficulty occurs, however, in situations where an intermediary (like radio) is involved. Radio is “invisible” to most people, including speakers; it is largely unknown to speakers why or how things are chosen to be [...]
Read Full Post | Make a Comment ( None so far )Today’s post Leanne Hoagland Smith shares how speaking can boost your business.
Sometimes being somewhat old and of a strong Swedish heritage which means stubborn in my family, I fail to truly listen to the good advice that I have received along the way as I have grown my business. Recently, I just began to take [...]
In volatile economies, it’s critical to keep current clients. Unfortunately, many professional service firms are hearing “no thanks” from long-time clients who love their work. How can this happen? It’s a sad mixture of bad news and your brand. Below are the three most common scenarios behind a client’s decision to leave and how to [...]
Read Full Post | Make a Comment ( None so far )SPEAKERS COMMUNITY Teleclasses
Teleclasses FREE for Speakers’ Community Members , 60 days complimentary www.speakerscommunity.com
Oct 14 Make Money in Your Jammies, Rebecca Morgan
Oct 29 Market Your Book Beyond the Platform, Shel Horowitz
Nov 12 Put Your Best Book Forward, Ellen Reid
Nov 30 Profit as a Speaker by Becoming a Radio Talk Show Host, Martin Wales
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Los Angeles [...]
The New Frontier Workshop with Susan Levin
Saturday, October 24, 1-5pm, $99, Marina del Rey, CA
Social media has profoundly altered the way we market and communicate.
Social Media Marketing is the use of technology combined with social interaction to create or co-create value.
Content + Context + Connections + Community = Social Media Marketing
Marketing on social [...]
Read Full Post | Make a Comment ( None so far )Today my colleague Denise Wakeman, Blog Squad, offers tips on why it is essential to add video to your marketing strategy.
Yesterday I spent several hours creating video on my Flip Mino HD for a variety of purposes: a coaching lesson for some VIP clients, a testimonial for a colleague; an endorsement for a product; a [...]
Post from Vickie K. Sullivan from RainToday
By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.”
The Assumption: That giving a great speech to the right audience will automatically ensure a steady stream of clients.
The Reality: Getting applause and getting clients are very [...]
By Chris Crum – Tue, 06/30/2009 – WebProNews
Study Shows How Journalists Use the Web
tweetmeme_url = \’http://www.webpronews.com/topnews/2009/06/30/getting-the-media-to-cover-your-business\’; tweetmeme_source = \’webpronews\’;
Arketi Group has released findings of a [...]
The following article appeared in the June 2009 issue of “Professional Development Forum Online,” a publication of the American Society of Association Executives (ASAE).
By my colleague Ed Barks
Susan note: I could not agree more with Ed’s post. It is vitally important to keep on learning. Please take a look too at [...]
by Dan Janal
Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist
If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact you [...]
Read Full Post | Make a Comment ( None so far )One inexpensive but effective marketing tactic that many consultants and service providers use is speaking in front of target audiences. They find that speaking engagements help them to build awareness of their business. Speaking has a lot of benefits:
- Opportunity to talk to a group of potential referrals and future clients
- Helps to establish you [...]
By Michael A. Stelzner Reprinted from Rain Today
Right now Twitter is the talk of the web among marketers. Use of the elegantly simple social media site has shot into the stratosphere unlike anything in recent memory—and even CEOs are leaping onto the Twitter bandwagon.
The New York Times calls Twitter “one of the fastest growing phenomena [...]
Today’s post comes from Donna Gunter, The Online Biz Resource Queen™
I love being a guest on other people’s teleseminars. What I love best is the fact that all I have to do is show up and talk when someone else is sponsoring them. I’m responsible for none of the marketing and promotion and registration involved [...]
Read Full Post | Make a Comment ( None so far )Post from Lisa Sasesvich, The Invisible Close Queen
Ali Brown says that the fortune is in the list. In that case, many speakers are blowing their chance at riches every time they present.
It’s very common to see presenters speak for a fee or for back-of-the-room sales, but then have nothing in place to collect leads and [...]
“I’ve done everything I can think of to get clients,” a desperate self-employed professional wrote me. “I launched a website, I had a brochure designed, I’ve been sending out mailings, and I’ve placed all sorts of ads in print and on the web. But no one is hiring me. What am I doing wrong?”
This unhappy [...]
By Lisa Cherney
It is time to give yourself a raise. You are a gift to the world, your talents are rare (yes really) and you must own your value. When you do, you serve others. If you feel bad about charging a fee because what you do is your “calling,” know that part of that [...]
The following post if from my colleague Donna Gunter, The Boomer Biz Queen™
Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to increase your online visibility, you discover so many options, yet have so [...]
by Laura Stack, MBA, CSP, The Productivity PRO®
You’ve got the talent! You’ve got the ambition! You’re sick of that corporate job! You’re ready to break out on your own as a professional speaker…or are you? Here are some things to consider before you leave that 9 to 5 job and segue into a professional speaking [...]
Laura Stack, MBA, CSP offers 6 excellent strategies for meeting planners to work with speakers. You as the speaker, can learn from her suggestions and integrate the following suggestions to the meeting planner you are negotiating with.
Speaker selection is one of the most important elements in planning a successful meeting. Finding the right [...]
Post by Kathleen Gage The Street Smarts, Speaker and Author
Many people have the dream of making money on the Internet, yet few manage to eek out more than a few dollars doing so. As someone who has made a substantial portion of my revenue from product sales both on and offline, I can tell you [...]
Great tips from Donna Gunter, The Boomer Biz Queen™
“So, what do I blog about each time?” is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in [...]
