Lead Generation

Make the Most from Your Videos

Posted on May 5th, 2008.

You may know that I bought a flip video camera and I have been learning how to use it. This past weekend we produced our annual Speakers’ Summit I was able to capture several snippets of the various programs. I will share one of the videos with you in my posts for the next week […]

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Don’t Let Video Pass You By

Posted on April 30th, 2008.

Today’s post is from The Publicity Hound’s Tips of the Week- Joan Stewart
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
I totally agree with Joan and we have been encouraging our speakers and authors to create video.
At the end of this post you can see a few videos I shoot today at the Women’s Small Business Expo with my new baby […]

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12 Steps to Creating Your First Info Product

Posted on April 29th, 2008.

Susan’s note: As speakers and authors we have unlimited possibilities for creating products. Many speakers make more money from BOR back of the room sales then from their talks. Why? Because people want to take you home with them. For speakers products create passive income that can be repurposed and repackaged for various audiences on […]

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Publicize Via Social Networks

Posted on April 14th, 2008.

I have become a big fan of LinkedIn and FaceBook and have been enjoying the benefits of social networking. Look me up on FaceBook or ask me for an invite. I have created several joint ventures, made some great contacts as well as joining some groups on FaceBook. It really is the way to go […]

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Blog Posts that Get Attention

Posted on April 7th, 2008.

Many of our clients are just learning about blogging and the value of offering a blog while others are further along. Blogging is a wonderful way to reach your target market or “your people”. It is like a special interest club. Not only can you share information but it is a lead generation technique and […]

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Grow Your List with an Effective Client-Capturing Device

Posted on April 5th, 2008.

by Donna Gunter
You may have heard the saying that “the gold is in your list” for your online business. I’ve found that to be the case, despite any number of social marketing techniques like blogging, MySpace, etc. It’s always extremely helpful to have a list of people to whom you can market.
How do you […]

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Speak to Sell: 3 Ways to Convert Audiences Members Into Clients

Posted on April 4th, 2008.

By Vickie K. Sullivan, Contributing Editor for Rain Today
You’ve hit a homerun with a recent speech. The audience was perfect, filled with high-level prospects who have the authority (and the budget) to hire you. Your talk was met with rave reviews and you got an outstanding recommendation letter from the host organization. But now, […]

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LinkedIn 101: How To Unlock The Power Of This New Online Tool (Part II)

Posted on March 26th, 2008.

By Jill Konrath, Contributing Editor for Rain Today

I chose this post today because Social Networking Sites are very popular and Jill Konrath sheds light on how we can tap into the 17 million professionals in LinkedIn.
This is Part II of “LinkedIn 101″ provides a number of true stories for how professionals used LinkedIn to accomplish […]

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What is a Webinar?

Posted on March 16th, 2008.

Some of you may know I have been studying the webinar business for awhile and I am seeing the benefits of it for online training and beyond. I am actually offering my first webinar on April 2 and it is complimentary. I am talking about the Top Ways to Make Money as a Speaker. Join […]

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11 Tactics for increasing your Bottom Line using your Email List

Posted on March 4th, 2008.

Today’s post comes from Larry Chase’s Web Digest for Marketers
http://www.wdfm.com
1. Focus on Delivering More and More Value:
In this day of email deluge, you can not do the “same ol’ same ol’” and expect to improve or even maintain your results. Customers and potential customers are going through a revolution of rising expectations. They demand extreme […]

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11 Quick (and Good) Content Ideas for Your Ezine or Website

Posted on February 21st, 2008.

by Alexandria K. Brown
Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products.
While I’m sure that sometimes you have dozens of content ideas, I bet other times you find yourself […]

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Seven Proven Ways to Book More Speeches From One Presentation to the Next

Posted on February 20th, 2008.

by Burt Dubin http://www.speakingbizsuccess.com
Here’s how to make every presentation lead to requests for you to speak again at other events. Make building your reputation and enhancing your perceived value the primary function of every presentation.
Here are seven tested, proven methods I’ve discovered from my study of the skills of the masters of the professional […]

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50 Networking Thoughts Everyone Should Read

Posted on February 14th, 2008.

Networking is by far one of the most effective ways that I have garnered business. It’s great to get yourself out there. I would say that 50% of my business comes from my relentless networking. Afterall marketing your business is about realtionship marketing. People like to do business with people they know and feel […]

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Authors Tour the World with Virtual Book Tours

Posted on February 2nd, 2008.

Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author
Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant […]

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Generate Terrific Leads And Build Your Brand With Event Marketing

Posted on January 30th, 2008.

The following article comes to us from RainToday.Com
Editor’s Note: In this two part article, Michelle Palmer looks at why invitations to events work well to generate quality leads. Part two, featured in the upcoming February 6 issue of Rainmaker Report, will list how to craft effective event invitations.
I used to consider “event population” or “filling […]

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