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Marketing & Training Services since’92 http://www.speakerservices.com Speaker Services E-Zine 1/4/12 CONTENT: - Note and Update from Susan Levin – One Sheets Made Easy, Special Offer for 2012 – New Speakers & Authors – Tips & Advice – 10 Questions to Book More Business – Workshops and Teleclasses Greetings, Happy 2012. It was a beautiful [...]
Read Full Post | Make a Comment ( None so far )This post is from Daphne Bousquet http://eventstrategysolutions.com/tag/daphne-bousquet In the previous post, we talked about what you need in order to be ready for a 6-figure seminar. But what if you are not there yet? What if you have no list or a just a small list? Much of your seminar marketing depends not only on [...]
Read Full Post | Make a Comment ( 1 so far )Marketing & Training Services since’92 http://www.speakerservices.com November 3, 2011 CONTENT: – Update from Susan Levin – Tips and Advice from experts – Teleclasses for November – Tweets & Blog Posts I have been busy working with clients on speaker marketing and coaching folks on how to Position, Prospect & Land Gigs Now in collaboration [...]
Read Full Post | Make a Comment ( None so far )October 2011 E-Zine Marketing & Training Services since 1992 Speaker Services http://www.speakerservices.com In this issue – Note from Susan Levin – Meet our featured speakers & authors – Tips and Resources – Teleclasses – Tweets My phone rings and a speaker says, I do not understand why I am not getting a call back from [...]
Read Full Post | Make a Comment ( 2 so far )September 2011 E-Zine Marketing & Training Services since 1992 Speaker Services http://www.speakerservices.com In this issue – Note from Susan Levin – Meet our featured speakers & authors – Tips and Advice – Teleclasses & Workshops – Tweets & Blog Posts of interest Today I am sharing with you new reports about the meeting attendees [...]
Read Full Post | Make a Comment ( None so far )Marketing & Training Services since 1992 Speaker Services: http://www.speakerservices.com In this issue: – A note from Susan Levin – Tips and Advice – Teleclasses & Workshops – 5 Tips to Avoid Losing Your Shirt with Your Seminar – How Sponsors Define Value – How to Ensure a Powerful Introduction Before You Speak – Tweets & [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter on Thursday, April 21st, 2011 Now that everyone who owns a business seems to be building Facebook Pages (also known as Fan Pages, Like Pages, and Business Pages), the next inevitable dilemma that we face is what to do with those pages once they’re created and how to drive traffic there. I’ve [...]
Read Full Post | Make a Comment ( 1 so far )by Donna Gunter As I work more and more with WordPress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new WordPress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up [...]
Read Full Post | Make a Comment ( 4 so far )One of the biggest questions I get asked is: How do I find paid speaking engagements? SPEAKING IS A BUSINESS and there are many moving parts to the business and there is no short answer to the question. If you are committed and passionate about your area of expertise and want to earn money as [...]
Read Full Post | Make a Comment ( None so far )How to Build Relationships through Communities See video By Abby Johnson – SmallBizNews Tips for both online and offline communities Susan says…. I really like this post because Abby shares… To get the greatest benefit from both online and offline communities, businesses have to get involved. While it takes time and effort, this activity produces [...]
Read Full Post | Make a Comment ( None so far )by Niel Robertson @MarketingProfs Published on March 1, 2011 In this article, you’ll learn… * Why Facebook and YouTube will figure prominently in SMB marketing in 2011 * Whether Group Couponing and location-based services will work for SMBs * Why SMBs will rely on crowdsourcing for marketing- and advertising-related tasks 2011 will be known as [...]
Read Full Post | Make a Comment ( 1 so far )Posted by Michael Redbord @hubspot.com If you don’t have any compelling offers on your site today, you’re ignoring a huge opportunity to grow the size of your email list. This is true whether you’re an ecommerce site or a B2B company – offers are one of the most effective ways to harvest email addresses and [...]
Read Full Post | Make a Comment ( 3 so far )Using Your Kindle Book To Gain Market Reach by Kathleen Gage, StreetSmarts Marketing Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It’s one of the easiest ways to get your material published…fast! I couldn’t believe how simple the process was from the [...]
Read Full Post | Make a Comment ( 1 so far )5 Ways to Use LinkedIn Groups to Build Influential Connections By Stephanie Sammons via Social Media Examiner If you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic. LinkedIn Groups offers one of the [...]
Read Full Post | Make a Comment ( None so far )Mistake: Not creating a website that speaks directly to your target market’s needs. You expect meeting professionals to read through pages of features about you that are irrelevant to their needs.
Remedy: Create a website that’s about the client’s needs rather than all about you. Articulate the relevant facts about your background that are pertinent to the organization. Most are interested more in what you can do for them rather than what you have accomplished in your life.
by Sue Papadoulis via SuccessfulAuthorSecrets.com or LoveYourLifePublishing.com. Using public relations (PR) is the fastest, easiest and least expensive way to build your brand, increase your customer base, explode your sales and give you expert status. Don’t overlook going after fr^ee publicity in the media – it is far more extensive and influential than a paid [...]
Read Full Post | Make a Comment ( None so far )No news to buzz about? Speaking engagements to generate publicity. Here’s how to make the most of your efforts. By Rachel Meranus via Entrepreneur Sometimes companies face publicity droughts. Without a new product launch, an earnings announcement, a change in leadership or a relatable current event, companies can go through periods without the opportunity to [...]
Read Full Post | Make a Comment ( 1 so far )Selling out your event depends on the three “T”s of marketing your workshop. The first “T” is the “Timing” of your marketing campaign. The next “T” to get the butts in the seats of your workshop is all about the tools you need. After all, you have to have a mechanism in place to sell [...]
Read Full Post | Make a Comment ( 2 so far )By Stacy Karacostas smallbusinessnewz.com Need more, targeted, Website traffic? These days pay-per-click advertising has gotten prohibitively expensive. And competition for search engine rankings is tough. While social networking can be a terrific way to drive traffic it requires a clear strategy and a whole lot of work. That’s why I love submitting articles to online [...]
Read Full Post | Make a Comment ( 1 so far )Published July 20, 2010, Social Media Examiner Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event. The trick is to [...]
Read Full Post | Make a Comment ( 2 so far )# Your team shows off its ability to glean information from a client group and organize that information into something solid and real.
# Teammates demonstrate how they work with one another. Team dynamics can be quite telling.
Post by Lisa Sasevich Susan Note: View Video below on my thoughts on Introductions There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your host reads to introduce you to the audience before you get up on stage. Now, that second introduction may [...]
Read Full Post | Make a Comment ( 3 so far )Post by Vickie Sullivan contributing editor of Rain Today In these days of free webinars, free speaking, even free projects to “build the relationship,” buyers have plenty of opportunities to discover your value. They take that content and either 1) file you under “not a good fit” and move on, 2) keep in touch to [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter, OnlineBizU.com Distributing your articles to various article banks and directories online (what I refer to as article marketing) won’t work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource [...]
Read Full Post | Make a Comment ( None so far )by Lou Bortone Twitter + Video = Awesomeness What happens when you take the power of social media and add the visibility of video? You make a big impact and exponentially increase your online presence! Before you object that you’ve barely figured out Twitter, let alone video, let me put you at ease: With a [...]
Read Full Post | Make a Comment ( 1 so far )Great post by by Mike Schultz and John Doerr from RainMaker Blog Susan Note: You can’t build a business without the foundation. And the foundation is lead generation. Leads, leads, leads. Once the referrals and the circle of family and friends aren’t enough to keep our firms growing, it’s all about the leads. Yet, when [...]
Read Full Post | Make a Comment ( 2 so far )By Kathleen Gage Please leave comments as Kathleen will be coming by on 3/17 to answer your questions. Make millions, drive fancy cars, buy big houses, enjoy trips around the world. All without effort, work or time invested. And anyone can do it. All of this and more has been promised to speakers and authors [...]
Read Full Post | Make a Comment ( 1 so far )Have a Presence The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express your message to the [...]
Read Full Post | Make a Comment ( 2 so far )PR is vitally important to your marketing strategy is often overlooked by speakers, coaches, authors and experts. Listen to a short video of how you can benefit from it. Get the drift? Check out how you can obtain up to date media lists in your target market and contact reporters directly. Plus learn how to [...]
Read Full Post | Make a Comment ( 1 so far )Wendy Weiss, The Queen of Cold Calling The first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be [...]
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