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| | Susan Levin, Speaker Services www.speakerservices.com |
Published July 20, 2010, Social Media Examiner
Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event.
The trick [...]
# Your team shows off its ability to glean information from a client group and organize that information into something solid and real.
# Teammates demonstrate how they work with one another. Team dynamics can be quite telling.
Post by Lisa Sasevich
Susan Note: View Video below on my thoughts on Introductions
There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your host reads to introduce you to the audience before you get up on stage. Now, that second introduction may seem like [...]
Read Full Post | Make a Comment ( 3 so far ) Post by Vickie Sullivan contributing editor of Rain Today
In these days of free webinars, free speaking, even free projects to “build the relationship,” buyers have plenty of opportunities to discover your value. They take that content and either 1) file you under “not a good fit” and move on, 2) [...]
by Donna Gunter, OnlineBizU.com
Distributing your articles to various article banks and directories online (what I refer to as article marketing) won’t work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource box [...]
Read Full Post | Make a Comment ( None so far )by Lou Bortone
Twitter + Video = Awesomeness
What happens when you take the power of social media and add the visibility of video? You make a big impact and exponentially increase your online presence!
Before you object that you’ve barely figured out Twitter, let alone video, let me put you at ease: With a host of [...]
Great post by by Mike Schultz and John Doerr from RainMaker Blog
Susan Note: You can’t build a business without the foundation. And the foundation is lead generation.
Leads, leads, leads. Once the referrals and the circle of family and friends aren’t enough to keep our firms growing, it’s all about the leads. Yet, when [...]
Read Full Post | Make a Comment ( 2 so far )By Kathleen Gage
Please leave comments as Kathleen will be coming by on 3/17 to answer your questions.
Make millions, drive fancy cars, buy big houses, enjoy trips around the world. All without effort, work or time invested. And anyone can do it.
All of this and more has been promised to speakers and authors who are eager [...]
Have a Presence
The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express [...]
PR is vitally important to your marketing strategy is often overlooked by speakers, coaches, authors and experts.
Listen to a short video of how you can benefit from it.
Get the drift? Check out how you can obtain up to date media lists in your target market and contact reporters directly. Plus learn how to [...]
Read Full Post | Make a Comment ( 1 so far )Wendy Weiss, The Queen of Cold Calling
The first rule in “Naming Your Prospect” is to ask for a title not an activity. Do not ask for “the person who makes the decision to purchase….” Making the “decision to purchase…” is an activity and may get you a name, however, it will most likely be the [...]
By Vickie K. Sullivan, Contributing Editor Rain Today
Lead generation has taken top priority in these challenging times. After we cast the net out wide looking for prospects, the next step is to look through our catch and throw back the fish we don’t want. Here are three kinds of “keepers” that we want to add [...]
by Kristie Tamsevicius
Sometimes finding good leads for speaking gigs can feel a bit like hunting for a tropical spa with umbrella drinks in the dessert. It’s easy to get discouraged. But yet when you see superstars that are booked solid, you know that it can be done. So how do you find leads for paid [...]
www.speakerservices.com
Feb 2010 E-Zine
Boy was I blown away when I saw that over 1,200 people downloaded the complimentary preview teleclass mp3 call for the Speakers Summit http://ping.fm/thJw8 Get Booked at Colleges with Brent Scarpo, Jack Barnard and myself last week. It’s a hot topic and Brent and Jack gave us great content. We learned what topics [...]
Read Full Post | Make a Comment ( None so far )3 Simple Secrets for Claiming Your Back-of-the-Room Sales
Read Full Post | Make a Comment ( None so far )There’s more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet about marketing is designed to help you market products and services sold and delivered [...]
Read Full Post | Make a Comment ( 1 so far )Position, Prospect, Prosper – The Road Ahead
The public speaking industry has changed, including the professional speaker marketing and training that is so important to your success.
One of the most important changes that affects speakers involve the meetings marketplace. Yes it is no secret that there are less speaking engagements then in the past however it [...]
Post by Penny C. Sansevieri, penny@amarketingexpert.com
THE BOOK MARKETING EXPERT NEWSLETTER.
Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!
1) Write articles: believe it or not this is [...]
Radio Interview 101, by Bryan Farrish Radio Promotion
www.radio-media.com
Speakers are great at getting information, verbally, from point A to point B. One difficulty occurs, however, in situations where an intermediary (like radio) is involved. Radio is “invisible” to most people, including speakers; it is largely unknown to speakers why or how things are chosen to be [...]
Read Full Post | Make a Comment ( None so far )Today’s post Leanne Hoagland Smith shares how speaking can boost your business.
Sometimes being somewhat old and of a strong Swedish heritage which means stubborn in my family, I fail to truly listen to the good advice that I have received along the way as I have grown my business. Recently, I just began to take [...]
In volatile economies, it’s critical to keep current clients. Unfortunately, many professional service firms are hearing “no thanks” from long-time clients who love their work. How can this happen? It’s a sad mixture of bad news and your brand. Below are the three most common scenarios behind a client’s decision to leave and how to [...]
Read Full Post | Make a Comment ( None so far )SPEAKERS COMMUNITY Teleclasses
Teleclasses FREE for Speakers’ Community Members , 60 days complimentary www.speakerscommunity.com
Oct 14 Make Money in Your Jammies, Rebecca Morgan
Oct 29 Market Your Book Beyond the Platform, Shel Horowitz
Nov 12 Put Your Best Book Forward, Ellen Reid
Nov 30 Profit as a Speaker by Becoming a Radio Talk Show Host, Martin Wales
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Los Angeles [...]
The New Frontier Workshop with Susan Levin
Saturday, October 24, 1-5pm, $99, Marina del Rey, CA
Social media has profoundly altered the way we market and communicate.
Social Media Marketing is the use of technology combined with social interaction to create or co-create value.
Content + Context + Connections + Community = Social Media Marketing
Marketing on social [...]
Read Full Post | Make a Comment ( None so far )Today my colleague Denise Wakeman, Blog Squad, offers tips on why it is essential to add video to your marketing strategy.
Yesterday I spent several hours creating video on my Flip Mino HD for a variety of purposes: a coaching lesson for some VIP clients, a testimonial for a colleague; an endorsement for a product; a [...]
Post from Vickie K. Sullivan from RainToday
By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.”
The Assumption: That giving a great speech to the right audience will automatically ensure a steady stream of clients.
The Reality: Getting applause and getting clients are very [...]
By Chris Crum – Tue, 06/30/2009 – WebProNews
Study Shows How Journalists Use the Web
tweetmeme_url = \’http://www.webpronews.com/topnews/2009/06/30/getting-the-media-to-cover-your-business\’; tweetmeme_source = \’webpronews\’;
Arketi Group has released findings of a [...]
The following article appeared in the June 2009 issue of “Professional Development Forum Online,” a publication of the American Society of Association Executives (ASAE).
By my colleague Ed Barks
Susan note: I could not agree more with Ed’s post. It is vitally important to keep on learning. Please take a look too at [...]
by Dan Janal
Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist
If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact you [...]
Read Full Post | Make a Comment ( None so far )One inexpensive but effective marketing tactic that many consultants and service providers use is speaking in front of target audiences. They find that speaking engagements help them to build awareness of their business. Speaking has a lot of benefits:
- Opportunity to talk to a group of potential referrals and future clients
- Helps to establish you [...]
By Michael A. Stelzner Reprinted from Rain Today
Right now Twitter is the talk of the web among marketers. Use of the elegantly simple social media site has shot into the stratosphere unlike anything in recent memory—and even CEOs are leaping onto the Twitter bandwagon.
The New York Times calls Twitter “one of the fastest growing phenomena [...]
