Info Products

Video Sells Info Products

Posted on May 6th, 2008.

At the Speakers’ Summit08 I talked about Creating Info Products -take a look at this short video I created.
I will be using the video for selling the mp3 of the talk on the description page and I will make it available for folks who want to hire me for the presentation to their groups and […]

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Don’t Let Video Pass You By

Posted on April 30th, 2008.

Today’s post is from The Publicity Hound’s Tips of the Week- Joan Stewart
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
I totally agree with Joan and we have been encouraging our speakers and authors to create video.
At the end of this post you can see a few videos I shoot today at the Women’s Small Business Expo with my new baby […]

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12 Steps to Creating Your First Info Product

Posted on April 29th, 2008.

Susan’s note: As speakers and authors we have unlimited possibilities for creating products. Many speakers make more money from BOR back of the room sales then from their talks. Why? Because people want to take you home with them. For speakers products create passive income that can be repurposed and repackaged for various audiences on […]

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Grow Your List with an Effective Client-Capturing Device

Posted on April 5th, 2008.

by Donna Gunter
You may have heard the saying that “the gold is in your list” for your online business. I’ve found that to be the case, despite any number of social marketing techniques like blogging, MySpace, etc. It’s always extremely helpful to have a list of people to whom you can market.
How do you […]

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Don’t Call it an Ebook!

Posted on March 9th, 2008.

Today’s post is from Marcia Yudkin
Terminology greatly affects how people perceive value. Call something a “brochure” and no one will want to pay for it. Call it a “booklet” and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an “ebook” and people instinctively compare it […]

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Marketing Strategies and Tips to Position Yourself

Posted on February 28th, 2008.

Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about […]

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Seven Proven Ways to Book More Speeches From One Presentation to the Next

Posted on February 20th, 2008.

by Burt Dubin http://www.speakingbizsuccess.com
Here’s how to make every presentation lead to requests for you to speak again at other events. Make building your reputation and enhancing your perceived value the primary function of every presentation.
Here are seven tested, proven methods I’ve discovered from my study of the skills of the masters of the professional […]

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Add More Value to Your Services

Posted on December 15th, 2007.

You may be aware that I launched the Speakers’ Community a membership site in early November. I offered 60 days for free until the end of Dec ‘07 to give folks an opportunity to experience the value of the Community and if satisfied then $49 a month would be debited automatically from their account.
I worked […]

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Sell More Books to Libraries

Posted on September 28th, 2007.

My colleague Fern Reiss sent me this article today and I could hardly wait to share it with you. She is so full of great info for authors.

Sell More Books to Libraries
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
You can sell lots of books to libraries—if you know how to approach the library market. Here are my top […]

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NSA Photos

Posted on July 13th, 2007.

I just got back from the National Speakers’ Association in San Diego.
It was great fun.
We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit […]

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Create a Winning Marketing Strategy

Posted on June 30th, 2007.

Here are several suggestions on mapping out a marketing plan for your speaking business.
Also an article on what meeting planners look for when hiring a speaker with tips on video demos too.
Establish yourself as an expert through speaking - a powerful marketing tool that lifts your business or service to the next level. Begin now […]

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Marketing Tip: Turn Your Keynote into a Book

Posted on June 29th, 2007.

Turn Your Keynote into a Book
by Dawn Josephson

Many professional speakers want to turn their keynote speech into a book. This is a great way for you to leverage your content, but realize that you’ll often have to do more than simply type out your keynote and submit it for publication. Because speaking and writing are […]

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