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| | Susan Levin, Speaker Services www.speakerservices.com |
Post by Donna Gunter http://www.getmoreclientsonlineblog.com
Once you have created an information product, you may think you’ve completed all of the hard work. Unfortunately the most challenging piece of product creation is yet to come — the creation of the sales letter landing page where you talk about and sell your product.
Creating an effective sales [...]
Interview with Paulette Ensign
1) Why would someone want to turn their book into a booklet?
This gives readers a bite-sized palatable introduction to a new topic in their life rather than first delving into a 200-page book as their first experience with new information. The booklet can be an overview of the most important concepts in [...]
by Paulette Ensign
“My topic doesn’t fit into a how-to tips format.” That comment shows up periodically, and did again this week. Even when a person has written a novel, there are ways to create a tips booklet that can help market that novel plus become its own new source of revenue. THOSE are the purposes [...]
Post by Helene Malmsio
It’s not true that everything that has been said has already been written. Since that unfortunate axiom came into use, the whole universe has changed.
Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the [...]
The following post is from Jeff Herring the Article Guy.
Jeff Herring AKA The Internet Article Guy is an internet marketer specializing in article marketing, teaching nternet marketers, authors, speakers and self employed professionals to write and market articles for more prospects, publicity and profits, and to create multiple streams of income with their articles.
I will [...]
The other day one of my colleagues called me the Resource Queen and I thought that is so true. You know I am so much about service and just do it without a second thought. People are always amazed that I actually answer the phone and return e-mails and answer their questions-no charge. [...]
Read Full Post | Make a Comment ( None so far )The following is from Get To the Point- MarketingProfs
In a video entitled Social Media in Plain English, Lee and Sachi LeFever of Common Craft introduce viewers to the fictional Scoopville, “a town famous for ice cream.” For a long time, one large company dominated Scoopville’s market with the three basic flavors: chocolate, vanilla and strawberry.
One [...]
Great suggestions in todays post by C J Hayden. Article writing is a terrific lead generator and can bring tons of folks to your website. BTW: did you know that some of books have been created from blogging and have become best sellers? Also, consider offering a series of articles as a PDF Special Report [...]
Read Full Post | Make a Comment ( 1 so far )At the Speakers’ Summit08 I talked about Creating Info Products -take a look at this short video I created.
I will be using the video for selling the mp3 of the talk on the description page and I will make it available for folks who want to hire me for the presentation to their groups and [...]
Today’s post is from The Publicity Hound’s Tips of the Week- Joan Stewart
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
I totally agree with Joan and we have been encouraging our speakers and authors to create video.
At the end of this post you can see a few videos I shoot today at the Women’s Small Business Expo with my new baby [...]
Susan’s note: As speakers and authors we have unlimited possibilities for creating products. Many speakers make more money from BOR back of the room sales then from their talks. Why? Because people want to take you home with them. For speakers products create passive income that can be repurposed and repackaged for various audiences on [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter
You may have heard the saying that “the gold is in your list” for your online business. I’ve found that to be the case, despite any number of social marketing techniques like blogging, MySpace, etc. It’s always extremely helpful to have a list of people to whom you can market.
How do you [...]
Today’s post is from Marcia Yudkin
Terminology greatly affects how people perceive value. Call something a “brochure” and no one will want to pay for it. Call it a “booklet” and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an “ebook” and people instinctively compare it [...]
Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about [...]
by Burt Dubin http://www.speakingbizsuccess.com
Here’s how to make every presentation lead to requests for you to speak again at other events. Make building your reputation and enhancing your perceived value the primary function of every presentation.
Here are seven tested, proven methods I’ve discovered from my study of the skills of the masters of the professional [...]
You may be aware that I launched the Speakers’ Community a membership site in early November. I offered 60 days for free until the end of Dec ‘07 to give folks an opportunity to experience the value of the Community and if satisfied then $49 a month would be debited automatically from their account.
I worked [...]
My colleague Fern Reiss sent me this article today and I could hardly wait to share it with you. She is so full of great info for authors.
Sell More Books to Libraries
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
You can sell lots of books to libraries—if you know how to approach the library market. Here are my top [...]
I just got back from the National Speakers’ Association in San Diego.
It was great fun.
We found that many of the speakers were interested in the Video Demo-3 camera shoot coming up in November. I think we will be full. We only take 18 people. I was showing demo samples on my computer in our exhibit [...]
Here are several suggestions on mapping out a marketing plan for your speaking business.
Also an article on what meeting planners look for when hiring a speaker with tips on video demos too.
Establish yourself as an expert through speaking – a powerful marketing tool that lifts your business or service to the next level. Begin now [...]
Turn Your Keynote into a Book
by Dawn Josephson
Many professional speakers want to turn their keynote speech into a book. This is a great way for you to leverage your content, but realize that you’ll often have to do more than simply type out your keynote and submit it for publication. Because speaking and writing are [...]
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