Books

Authors have you been You Tube’d?

Posted on May 8th, 2008.

Here’s some more ways to use video clips for authors.
1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video.
2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book.
3) Send a […]

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Video Sells Info Products

Posted on May 6th, 2008.

At the Speakers’ Summit08 I talked about Creating Info Products -take a look at this short video I created.
I will be using the video for selling the mp3 of the talk on the description page and I will make it available for folks who want to hire me for the presentation to their groups and […]

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Interview with speaker Dr. Joe Capista and Author of What Can a Dentist Teach you about Business, Life and Success?

Posted on March 3rd, 2008.

On October 7, ‘07 I posted an article on how to plan a book blog tour and then again on February 2, ‘08 I posted another one about virtual book tours. I have been fascinated with the concept and thought it was a brilliant way to take advantage of the technology that is out there.
Book […]

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Book Marketing & PR Resources

Posted on March 1st, 2008.

If you are an author and want to know how to market your book I encourage you to subscribe to John Kremer’s Book Marketing Tip of the Week and visit his website it is a rich source of information.
John is offering a once a month complimentary Q & A Teleseminar.He wrote in his e-zine.. I […]

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Authors Tour the World with Virtual Book Tours

Posted on February 2nd, 2008.

Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author
Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant […]

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To Self-Publish, Or Not to Self-Publish

Posted on January 20th, 2008.

This is a question I get asked all the time. Let’s see what Scott Jeffrey, www.BestSellingAuthor.com has to say.
The decision to self-publish versus publishing with a major publisher is sometimes irrelevant. Can you get a publishing contract from a major publisher? Naturally, this isn’t such a straightforward question since you really don’t know until […]

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Your Book Blog: 10 Practical Tips

Posted on January 9th, 2008.

Your Book Blog: 10 Practical Tips
by Debbie Weil
1. Just do it. As soon as a plan to publish your book is in place, start your book blog with www.TypePad.com or www.WordPress.com (free). Worry about the details later. Just get it going!
2. Grab the URL that matches the title of your book. If you’re not sure […]

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10 Tips Writers Need to Know about the Publishing Game

Posted on December 22nd, 2007.

by Jean-Noel Bassior
1. Forget the horror stories you’ve heard about the publishing world
Your friend Jason told you that his cousin’s mother, Edith, sent her manuscript to a publishing house or literary agent two years ago – and she’s still waiting for a response. What Jason left out is that Edith wrapped her 400-page manuscript […]

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Why Book Tours are Passe

Posted on December 12th, 2007.

Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos.
By Teresa Méndez | Staff writer of The Christian Science Monitor
from the November 30, 2007 edition
The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books. It is […]

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Get More Publicity For Your Book and Business

Posted on November 14th, 2007.

by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum.
Be prepared for The New York Times
When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, the columnist […]

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How to Promote through Public Speaking

Posted on October 30th, 2007.

I had to share the following e-note with you that I received from Steve Martinez, President of Selling Magic. This is the kind of note that keeps me going. Thanks, Steve.
Susan,
I was thinking about you the other day. No, it wasn’t a romantic dream. I was thinking about how you helped me with […]

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Are Your Ready to Sell More Books?

Posted on October 19th, 2007.

Yesterday I spent part of the day with John Kremer and learned more about this amazing man.
He is all about book marketing and teaching you how to sell more books — a lot of books. He teaches a workshop called Book Marketing Blast-Off Seminar which is being offered in Los Angeles, December 7-9. […]

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Specialty Booksellers #2 - S. California

Posted on October 17th, 2007.

I am so excited. Tomorrow I am picking up John Kremer at the airport and spending the afternoon with him and then sitting in on his workshop at the Learning Annex in LA. He’ll be teaching How to Become a Bestselling Author. John Kremer is the author of “1001 Ways to Market Your Books,” “Book […]

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MediaSpeak Symposium photos and comments

Posted on October 15th, 2007.

The MediaSpeak Symposium was a great success. Here’s a few comments.
Pitching to live producers was an experience needed to jumpstart the process to demystify the experience.
- Cindy Kludt, Grief Counselor, Author
Susan and Jack created an amazing learning situation with a variety of media experts.
- Laurie Hacking, Coach, Author
The MediaSpeak Symposium provides authors, entrepreneurs […]

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Plan a Powerful Blog Book Tour

Posted on October 7th, 2007.

Plan a Powerful Blog Tour by Steve Weber excerpted from Publishers’ Marketing Association
Many Internet marketing programs focus on luring readers to your Website. But you can reach even more people with a campaign that meets your potential readers where they already congregate.
This means arranging a series of appearances known as a blog tour, a […]

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To Be a Better Public Speaker

Posted on October 4th, 2007.

It is a week before the 3rd annual MediaSpeak Symposium and I am excited and busy getting ready for the event. October and November are busy months for me. I am tired thinking about all that I’ve taken on.
I will be an exhibitor at the International Coaches Conference in Long Beach, CA, October 31-November 3.  […]

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Sell More Books to Libraries

Posted on September 28th, 2007.

My colleague Fern Reiss sent me this article today and I could hardly wait to share it with you. She is so full of great info for authors.

Sell More Books to Libraries
by Fern Reiss, CEO, PublishingGame.com/Expertizing.com
You can sell lots of books to libraries—if you know how to approach the library market. Here are my top […]

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Specialty Booksellers

Posted on September 25th, 2007.

I am researching resources for the Authors’ SpeakEasy Workshop in November on how and where self-published authors can distribute their books.
Our friend John Kremer www.bookmarket.com contributes several booksellers/retailers resources for you and shares how to approach the Airport Shops.
Airport Shops: Hudson Booksellers
Hudson Booksellers, Sara Hinckley, Vice President of Book Purchasing, 1521 Johnson Ferry Road #250, […]

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Magazine Resources

Posted on July 29th, 2007.

Recommended Resource:
Bill Stoller’s Publicity newsletter delivers loads of meaty public relations insights, leads of media needs with publicity contact information. PARTYLINE - A Roundup of Media Placement Opportunities is a segment of the Newsletter. Each month, Bill teams up with Partyline to bring you exclusive inside info about reporters looking for stories, new publications […]

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PR and Media Resources

Posted on July 20th, 2007.

I am all about PR and Media these days for professionals, authors and speakers.
As you may know we are offering the third annual MediaSpeak Symposium in October and I expect that we will have sell out crowd.
Today I am sharing a recommended resource with you for PR as well as photos from the ‘06 Symposium […]

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Authors’ SpeakEasy

Posted on July 20th, 2007.

Last week when Jack and I were driving home from the National Speakers Association Convention we dreamed up a new workshop- Authors’ SpeakEasy. We know that writing a book can be a lonely process and when it is finally done it needs to be marketed and spoken about. We discovered that many writers aren’t speakers […]

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Be a Sought After Speaker*

Posted on July 10th, 2007.

I am writing to you from the National Speakers’ Association Convention in San Diego. It’s fun meeting the attendees and sharing information on our services with them.
Before I get to the article today. Here are some photos I took with my new camera.
That’s me in my booth

James Malinchak, the King of College Boorcamps and […]

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Marketing Tip: Turn Your Keynote into a Book

Posted on June 29th, 2007.

Turn Your Keynote into a Book
by Dawn Josephson

Many professional speakers want to turn their keynote speech into a book. This is a great way for you to leverage your content, but realize that you’ll often have to do more than simply type out your keynote and submit it for publication. Because speaking and writing are […]

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Do you need a one camera shoot?

Posted on June 25th, 2007.

I think you may be aware of the fact that text is static. Right? So as professionals it is rather important and necessary to be seen or heard. Tell me the truth. Would you be more likely to hire an attorney or an accountant if you could see them talking about […]

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My first post ever

Posted on December 28th, 2006.

Welcome to Market Yourself as a Speaker blog. Dedicated to sharing information with business folk and authors who are interested in using speaking as a way to grow their business.
I am Susan Levin a marketing consultant for speakers and authors. I was one of the first 1500 people to have a website in […]

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