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$25- 92 pages Order now Market Yourself as a Speaker Resource and Study Guide is a rich source of practical hands-on information for speakers, authors, entrepreneurs, business professionals, experts and coaches who are interested in growing their business and income through speaking. Written and compiled by Susan Levin, Speaker Marketing Strategist and owner and founder [...]
Read Full Post | Make a Comment ( None so far )Speaker Services offering for workshops in Los Angeles Click on the links to read more and to register. Saturday, October 16, 1-5pm Should You Self-Publish or Go Mainstream in a Changing Publishing World? Jean-Noel Bassior, $125 Explore the pros and cons of the many ways to get published. Publishing is changing as we speak… You [...]
Read Full Post | Make a Comment ( 1 so far )Move around, don’t hide behind the podium: It’s easy to seek shelter behind a speaker podium, especially when you’re nervous, but the podium is a subconscious “block” between you and your audience. Try to move as far away from it as you can.
Read Full Post | Make a Comment ( 1 so far )The following post is from Reno Lovison Last week, an author who I solicited to consider having me produce a book video trailer said to me, “I am the author, not the publisher, you are barking up the wrong tree.” He went on to explain that he expected his publisher to be responsible for promotion [...]
Read Full Post | Make a Comment ( None so far )Post by Sigrid Macdonald If you’re a professional speaker, you may wonder what the point is of polishing your writing skills. Maybe you use index cards when you’re speaking, or have an outline of bullet points in front of you. Perhaps you deliver your entire brilliant speech right off the top of your head. Why [...]
Read Full Post | Make a Comment ( 1 so far )Post by Larry Brooks First, let’s get one thing out of the way. A blog alone, no matter how popular, isn’t enough to score you a book contract. It’s not quite that simple. In other words, it doesn’t quite work the way it does on television. “Did you hear that Random House gave me a [...]
Read Full Post | Make a Comment ( None so far )Another great post from Penny Sansevieri After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you [...]
Read Full Post | Make a Comment ( 1 so far )The Directory of Book Trade People on Twitter Book Authors on Twitter: http://www.highspotinc.com/blog/2009/02/a-directory-of-authors-on-twitter — A list maintained by Jennifer Tribe
Read Full Post | Make a Comment ( 1 so far )The following post is from Penny C. Sansevieri, Ceo of Author Marketing Experts, Inc, Training Authors into Success Stories http://www.amarketingexpert.com As we roll into 2009, I thought it might be a good idea to take a look at some trends for the New Year and ways you can turn these trends into profits for you. [...]
Read Full Post | Make a Comment ( 1 so far )Interview with Paulette Ensign 1) Why would someone want to turn their book into a booklet? This gives readers a bite-sized palatable introduction to a new topic in their life rather than first delving into a 200-page book as their first experience with new information. The booklet can be an overview of the most important [...]
Read Full Post | Make a Comment ( None so far )Post by Judy Cullins You want your business to be noticed by hundreds and more of unique visitors at your web site every day. You already know that online article directories, ezine publishers, webmasters, and blogs want free content in all kinds of categories. They want and need health, marketing, financial, and spiritual information. To [...]
Read Full Post | Make a Comment ( 1 so far )The following post is from Joan Stewart the Publicity Hound. Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information. I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a [...]
Read Full Post | Make a Comment ( 1 so far )Why write an eBook? By Judy Cullins You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place and you are seen as the savvy expert through your book. You [...]
Read Full Post | Make a Comment ( 1 so far )This is truly a wonderful publishing guide that explains and shows you the ins and outs of the publishing industry. I found it at http://promoteyourproduct.wordpress.com Most writers claim that ‘writing’ is the painless part of being a writer– the real challenge begins when you attempt to publish your masterpiece. The book industry can be a [...]
Read Full Post | Make a Comment ( 2 so far )Four Tips on Tip Sheets by Fern Reiss, CEO, PublishingGame.com Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are [...]
Read Full Post | Make a Comment ( 1 so far )Complied by John Kremer www.bookmarket.com The following are some of the most comprehensive directories of ezines and other email newsletters. These directories are designed to help ezine editors and publishers to promote their ezines (if you publish an ezine, you should list yourself in any ezine directory that allows open submissions). They also help advertisers [...]
Read Full Post | Make a Comment ( None so far )Promoting Your Books: The Top 10 Things You Can Do to Promote Your Books post from John Kremer www.bookmarket.com 1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities. 2. Book marketing is all about creating relationships. The only reason to hire [...]
Read Full Post | Make a Comment ( None so far )This Essay was in the LA Times on June 15, 2008 written by Seth Greenland. Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp. Not long ago, [...]
Read Full Post | Make a Comment ( None so far )Here’s some more ways to use video clips for authors. 1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video. 2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book. [...]
Read Full Post | Make a Comment ( 1 so far )At the Speakers’ Summit08 I talked about Creating Info Products -take a look at this short video I created. I will be using the video for selling the mp3 of the talk on the description page and I will make it available for folks who want to hire me for the presentation to their groups [...]
Read Full Post | Make a Comment ( None so far )On October 7, ’07 I posted an article on how to plan a book blog tour and then again on February 2, ’08 I posted another one about virtual book tours. I have been fascinated with the concept and thought it was a brilliant way to take advantage of the technology that is out there. [...]
Read Full Post | Make a Comment ( 1 so far )If you are an author and want to know how to market your book I encourage you to subscribe to John Kremer’s Book Marketing Tip of the Week and visit his website it is a rich source of information. John is offering a once a month complimentary Q & A Teleseminar.He wrote in his e-zine.. [...]
Read Full Post | Make a Comment ( 1 so far )Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This [...]
Read Full Post | Make a Comment ( 2 so far )This is a question I get asked all the time. Let’s see what Scott Jeffrey, www.BestSellingAuthor.com has to say. The decision to self-publish versus publishing with a major publisher is sometimes irrelevant. Can you get a publishing contract from a major publisher? Naturally, this isn’t such a straightforward question since you really don’t know until [...]
Read Full Post | Make a Comment ( 2 so far )Your Book Blog: 10 Practical Tips by Debbie Weil 1. Just do it. As soon as a plan to publish your book is in place, start your book blog with www.TypePad.com or www.WordPress.com (free). Worry about the details later. Just get it going! 2. Grab the URL that matches the title of your book. If [...]
Read Full Post | Make a Comment ( None so far )by Jean-Noel Bassior 1. Forget the horror stories you’ve heard about the publishing world Your friend Jason told you that his cousin’s mother, Edith, sent her manuscript to a publishing house or literary agent two years ago – and she’s still waiting for a response. What Jason left out is that Edith wrapped her 400-page [...]
Read Full Post | Make a Comment ( 2 so far )Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos. By Teresa Méndez | Staff writer of The Christian Science Monitor from the November 30, 2007 edition The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting [...]
Read Full Post | Make a Comment ( None so far )by Fern Reiss, CEO, PublishingGame.com/Expertizing.com Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. Be prepared for The New York Times When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, [...]
Read Full Post | Make a Comment ( None so far )I had to share the following e-note with you that I received from Steve Martinez, President of Selling Magic. This is the kind of note that keeps me going. Thanks, Steve. Susan, I was thinking about you the other day. No, it wasn’t a romantic dream. I was thinking about how you helped me with [...]
Read Full Post | Make a Comment ( None so far )Yesterday I spent part of the day with John Kremer and learned more about this amazing man. He is all about book marketing and teaching you how to sell more books — a lot of books. He teaches a workshop called Book Marketing Blast-Off Seminar which is being offered in Los Angeles, December 7-9. John [...]
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