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Post by Larry Brooks
First, let’s get one thing out of the way. A blog alone, no matter how popular, isn’t enough to score you a book contract. It’s not quite that simple.
In other words, it doesn’t quite work the way it does on television.
“Did you hear that Random House gave me a million dollars for [...]
Gayl Murphy, Hollywood Correspondent and Media Expert
var addthis_share = { username: \\\\\\\\\’womensradio\\\\\\\\\’, templates: { twitter: \\\\\\\\\’check out {{url}} #womensradio\\\\\\\\\’ } } var addthis_config = { ui_click: true A rather shy woman named Elaine – with a background and expertise in marketing – telephoned me the other [...]
Read Full Post | Make a Comment ( None so far )Another great post from Penny Sansevieri
After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you [...]
Read Full Post | Make a Comment ( 1 so far )Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients.
Begin [...]
The Directory of Book Trade People on Twitter
Book Authors on Twitter: http://www.highspotinc.com/blog/2009/02/a-directory-of-authors-on-twitter — A list maintained by Jennifer Tribe
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Read Full Post | Make a Comment ( None so far )The following post is from Penny C. Sansevieri, Ceo of Author Marketing Experts, Inc, Training Authors into Success Stories http://www.amarketingexpert.com
As we roll into 2009, I thought it might be a good idea to take a look at some trends for the New Year and ways you can turn these trends into profits for you. Increasingly, [...]
Read Full Post | Make a Comment ( 1 so far ) Penny C. Sansevieri
We talk a lot about speaking and not to plan a book signing, but rather a book event. However, many of you have been emailing to say “Speaker tips, please!” Here they are, just a few tips to turn any presentation from so-so to sensational!
1. Don’t overwhelm your audience with too much stuff. [...]
post by Judy Cullins www.bookcoaching.com
The myth continues-that a real book must be in print and it must be over 160 pages. Speaker need to rethink the premier approach: Write a short book and self-publish it, to get more bookings, get your word out to thousands, gain credibility, as well as vast virtual promotion and [...]
Read Full Post | Make a Comment ( 2 so far )Interview with Paulette Ensign
1) Why would someone want to turn their book into a booklet?
This gives readers a bite-sized palatable introduction to a new topic in their life rather than first delving into a 200-page book as their first experience with new information. The booklet can be an overview of the most important concepts in [...]
Post by Judy Cullins
You want your business to be noticed by hundreds and more of unique visitors at your web site every day. You already know that online article directories, ezine publishers, webmasters, and blogs want free content in all kinds of categories. They want and need health, marketing, financial, and spiritual information. To check [...]
The following post is from Joan Stewart the Publicity Hound. Internet marketers are hawking thousands of products that promise to help you promote yourself and get rich quick—AFTER you pay, in some cases, several thousand dollars for the how-to information.
I just discovered one of those how-to products that’s perfect for Publicity Hounds, but at a paltry [...]
Are you a conference professional speaker? Is your present marketing working? Working well enough you have enough profits to vacation each year, buy a nice car, or pay your child’s tuition? Now you can replace low results marketing with these five solutions. It will change the way you do business if you are willing.
Perhaps you’ve [...]
post from Denise Wakeman, The Blog Squad
Seth Godin does it again. Here’s a brilliant lesson from the master of permission marketing and author of Purple Cow.
A couple of months ago I received an email inviting me to apply to be a member of Seth Godin’s new social networking site, Triiibes – For people who want [...]
The following post is by Judy Cullins
You already know article marketing brings you high visibility, optimizes your website in Google page ranking, and builds your data base and ezine subscriber numbers. When you post a well thought out article on http://www.ezinearticles.com your readers will visit your web site and first sign up for your free [...]
Read Full Post | Make a Comment ( None so far )Why write an eBook?
By Judy Cullins
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place and you are seen as the savvy expert through your book. You can repurpose [...]
This is truly a wonderful publishing guide that explains and shows you the ins and outs of the publishing industry. I found it at http://promoteyourproduct.wordpress.com
Most writers claim that ‘writing’ is the painless part of being a writer– the real challenge begins when you attempt to publish your masterpiece. The book industry can be a really [...]
Four Tips on Tip Sheets
by Fern Reiss, CEO, PublishingGame.com
Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are four [...]
Complied by John Kremer www.bookmarket.com
The following are some of the most comprehensive directories of ezines and other email newsletters. These directories are designed to help ezine editors and publishers to promote their ezines (if you publish an ezine, you should list yourself in any ezine directory that allows open submissions). They also [...]
Promoting Your Books:
The Top 10 Things You Can Do to Promote Your Books
post from John Kremer www.bookmarket.com
1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities.
2. Book marketing is all about creating relationships. The only reason to hire a [...]
This Essay was in the LA Times on June 15, 2008 written by Seth Greenland.
Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp.
Not long ago, I found myself [...]
The following post is from Book Bites -Lynne Klippel
SEO, which stand for Search Engine Optimization used to scare me to death. It seemed too hard, too expensive, and only for techno geeks who were good at statistics.
Consequentially, I ignored it and made some blunders- like naming a website Femme Osage Publishing.com. Who [...]
Here’s some more ways to use video clips for authors.
1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video.
2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book.
3) Send a [...]
I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services.
I have [...]
This post about LinkedIn comes from Mahesh Grossman, President
The Authors Team, and Author of Write a Book Without Lifting a Finger.
He writes:
LinkedIn, the social network for professionals, just changed my life.
To be honest, until a few weeks ago, I never took it seriously. From time to time a friend or an acquaintance [...]
Today’s post is from Marcia Yudkin
Terminology greatly affects how people perceive value. Call something a “brochure” and no one will want to pay for it. Call it a “booklet” and it sounds small and insignificant, perhaps worth up to four or five dollars. Call your digital document an “ebook” and people instinctively compare it [...]
On October 7, ‘07 I posted an article on how to plan a book blog tour and then again on February 2, ‘08 I posted another one about virtual book tours. I have been fascinated with the concept and thought it was a brilliant way to take advantage of the technology that is out there.
Book [...]
If you are an author and want to know how to market your book I encourage you to subscribe to John Kremer’s Book Marketing Tip of the Week and visit his website it is a rich source of information.
John is offering a once a month complimentary Q & A Teleseminar.He wrote in his e-zine.. I [...]
Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking.
I spoke to them about [...]
Copyright © 2007 by Cheryl Kaye Tardif. Reprinted with permission of the author
Over the years, authors who wanted to promote their books directly to the public had one main option; you had to physically travel across the country conducting book signings and readings in various bookstores and praying that people would show up. This meant [...]
I have been exploring the various ways that business folk use video as a marketing tool. Today I am going to share several creative ways that I discovered and also you can see my first attempt at creating a video montage using my mac laptop and photos to share info about my services. I know [...]
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