Author Training
Posted on November 23rd, 2010.
by Sue Papadoulis via SuccessfulAuthorSecrets.com or LoveYourLifePublishing.com. Using public relations (PR) is the fastest, easiest and least expensive way to build your brand, increase your customer base, explode your sales and give you expert status. Don’t overlook going after fr^ee publicity in the media – it is far more extensive and influential than a paid [...]
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Posted on May 23rd, 2010.
Post by Lynne Klippel Lynne@LoveYourLifePublishing.com Do you feel overwhelmed with book ideas? Instead of having one book inside does it feel like you have a raft of books ready to be launched? It can be challenging to select the topic for your first book. Use these questions to guide your decision making process. The most [...]
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Posted on December 19th, 2009.
Gayl Murphy, Hollywood Correspondent and Media Expert var addthis_share = { username: \\\\\\\\\’womensradio\\\\\\\\\’, templates: { twitter: \\\\\\\\\’check out {{url}} #womensradio\\\\\\\\\’ } } var addthis_config = { ui_click: true A rather shy woman named Elaine – with a background and expertise in marketing – telephoned me the other day to talk about hiring me to media [...]
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Posted on October 15th, 2009.
Another great post from Penny Sansevieri After years of working with authors on Internet tours, talking about blogging, podcasting, social networking, and all other assorted online promotional tools, the basic questions still remain: How the heck do I promote myself on the Internet? Broken down in simple steps, this article is designed to give you [...]
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Posted on June 21st, 2008.
This Essay was in the LA Times on June 15, 2008 written by Seth Greenland. Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp. Not long ago, [...]
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Posted on June 11th, 2008.
For the past 16 years I have been working with professionals and authors to support them in growing their business and income through speaking. We have literally have trained hundreds of people and I have watched them go through our programs and climb to the top of the ladder. Some of them are [...]
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Posted on June 6th, 2008.
The following post is from Book Bites -Lynne Klippel SEO, which stand for Search Engine Optimization used to scare me to death. It seemed too hard, too expensive, and only for techno geeks who were good at statistics. Consequentially, I ignored it and made some blunders- like naming a website Femme Osage Publishing.com. Who would [...]
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Posted on May 8th, 2008.
Here’s some more ways to use video clips for authors. 1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video. 2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book. [...]
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Posted on April 30th, 2008.
Today’s post is from The Publicity Hound’s Tips of the Week- Joan Stewart http://www.PublicityHound.com http://www.publicityhound.net/ (Blog) I totally agree with Joan and we have been encouraging our speakers and authors to create video. At the end of this post you can see a few videos I shoot today at the Women’s Small Business Expo with [...]
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Posted on April 20th, 2008.
I posted the USA Today article on April 10 about Web Video Marketing Gold. Even though we have been offering one and three camera shoots for many years I see that people are finally getting it. So I been thinking about it alot and wondering how I could integrate more video into my services. I [...]
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Posted on April 7th, 2008.
This post about LinkedIn comes from Mahesh Grossman, President The Authors Team, and Author of Write a Book Without Lifting a Finger. He writes: LinkedIn, the social network for professionals, just changed my life. To be honest, until a few weeks ago, I never took it seriously. From time to time a friend or an [...]
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Posted on March 1st, 2008.
If you are an author and want to know how to market your book I encourage you to subscribe to John Kremer’s Book Marketing Tip of the Week and visit his website it is a rich source of information. John is offering a once a month complimentary Q & A Teleseminar.He wrote in his e-zine.. [...]
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Posted on February 28th, 2008.
Yesterday, I spoke to a group of authors who are going through a year long program called Quantum Leap. The Harrison brothers owners of RTIR and producers of the Publicity Summit invited Jack Barnard and me to talk to the authors on how to grow their businesses and services through speaking. I spoke to them [...]
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Posted on December 16th, 2007.
Do you realize that most website users spend less than a minute browsing each website they visit? Therefore it is vitally important to find a way to capture their interest immediately. One of the best ways I know to reach out to potential clients in an innovative, interesting and personal way is by having video [...]
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Posted on December 12th, 2007.
Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos. By Teresa Méndez | Staff writer of The Christian Science Monitor from the November 30, 2007 edition The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting [...]
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Posted on December 11th, 2007.
A few days ago Jack Barnard and I met John Kremer www.bookmarket.com at his Book Marketing Blastoff Seminar in Los Angeles. He had asked us to talk with his authors about how to speak their books and also to introduce Speaker Services to his attendees. John Kremer In the short time we had Jack shared [...]
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Posted on November 12th, 2007.
We just finished 3 days of the Authors’ SpeakEasy Workshop. We had folks from all over the country. Here are a few photos of the attendees. I’ve posted a few of the videos that we created at the workshop on my website. Take a look at www.speakerservices.com/authorsspeakeasy Jack helped me chisel my message. I [...]
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Posted on November 6th, 2007.
This last week has been a whirlwind for us as we spent 4 days at the International Coaches Federation Conference as exhibitors. There were 1,600 coaches attending from 30 or more countries. We talked to lots of coaches who were interested in learning how to grow their business and income though speaking. Here I am [...]
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Posted on October 30th, 2007.
I had to share the following e-note with you that I received from Steve Martinez, President of Selling Magic. This is the kind of note that keeps me going. Thanks, Steve. Susan, I was thinking about you the other day. No, it wasn’t a romantic dream. I was thinking about how you helped me with [...]
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Posted on October 19th, 2007.
Yesterday I spent part of the day with John Kremer and learned more about this amazing man. He is all about book marketing and teaching you how to sell more books — a lot of books. He teaches a workshop called Book Marketing Blast-Off Seminar which is being offered in Los Angeles, December 7-9. John [...]
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Posted on October 17th, 2007.
I am so excited. Tomorrow I am picking up John Kremer at the airport and spending the afternoon with him and then sitting in on his workshop at the Learning Annex in LA. He’ll be teaching How to Become a Bestselling Author. John Kremer is the author of “1001 Ways to Market Your Books,” “Book [...]
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Posted on October 15th, 2007.
The MediaSpeak Symposium was a great success. Here’s a few comments. Pitching to live producers was an experience needed to jumpstart the process to demystify the experience. – Cindy Kludt, Grief Counselor, Author Susan and Jack created an amazing learning situation with a variety of media experts. – Laurie Hacking, Coach, Author The MediaSpeak Symposium [...]
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Posted on October 7th, 2007.
Plan a Powerful Blog Tour by Steve Weber excerpted from Publishers’ Marketing Association Many Internet marketing programs focus on luring readers to your Website. But you can reach even more people with a campaign that meets your potential readers where they already congregate. This means arranging a series of appearances known as a blog tour, [...]
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Posted on October 4th, 2007.
It is a week before the 3rd annual MediaSpeak Symposium and I am excited and busy getting ready for the event. October and November are busy months for me. I am tired thinking about all that I’ve taken on. I will be an exhibitor at the International Coaches Conference in Long Beach, CA, October 31-November [...]
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Posted on September 28th, 2007.
My colleague Fern Reiss sent me this article today and I could hardly wait to share it with you. She is so full of great info for authors. Sell More Books to Libraries by Fern Reiss, CEO, PublishingGame.com/Expertizing.com You can sell lots of books to libraries—if you know how to approach the library market. Here [...]
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Posted on September 25th, 2007.
I am researching resources for the Authors’ SpeakEasy Workshop in November on how and where self-published authors can distribute their books. Our friend John Kremer www.bookmarket.com contributes several booksellers/retailers resources for you and shares how to approach the Airport Shops. Airport Shops: Hudson Booksellers Hudson Booksellers, Sara Hinckley, Vice President of Book Purchasing, 1521 Johnson [...]
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Posted on September 24th, 2007.
HOW TO FIND YOUR STORY ANGLES compliments of Ann Convery annconvery.com 1. Where are your best stories hiding? 1) In the problems you solve.2) In the stories of your clients and customers. 3) In what you can comment on as an expert. (Especially trends) Tell us how you solved a problem that baffled others. Is [...]
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Posted on September 21st, 2007.
Those of you who know me know that I am passionate about my service and completely committed to assisting business folks and authors in growing their business and income through speaking. However, if you do not know about our services and training take a look at the following video and see what others are saying [...]
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Posted on September 19th, 2007.
We are generating interest quite a bit of interest in a new workshop: Authors’ SpeakEasy Workshop. Here’s the short version and you can see the entire program at AUTHORS’ SPEAKEASY, A Speaker Services production, Friday-Sunday- November 9-11 in Los Angeles Authors need to promote themselves and their books. To get their books out to the [...]
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