Post by  Penny C. Sansevieri, penny@amarketingexpert.com
THE BOOK MARKETING EXPERT NEWSLETTER.

Embarking on an Internet marketing campaign doesn’t have to be difficult, tricky, or complicated. Here are a few simple ways (twenty in fact) that you can easily implement to get tons of traffic to your site right now!

1) Write articles: believe it or not this is an incredible tool for driving traffic. Well-written, relevant articles can net you quite a bit of activity to your website. Don’t forget to add your URL in your byline. Articles should be 500 to 2,000 words in length. You can send articles to sites like: articlecity.com, goarticles.com, submityourarticles.com and ezinearticles.com.

2) Social bookmark *everything* – and I do mean everything, you can bookmark each page of your site and each blog entry you post. While this might seem tedious it’s worth it. You’ll see a strong increase in traffic if you social bookmark each page on your site and each of your blog entries.

3) List yourself in the best directories - you’ll have to pay for this but since most people don’t do this (since everyone’s looking for a freebie) you could really enhance your traffic by getting a listing: http://dir.yahoo.com,  botw.org.

4) Get yourself listed at: DMOZ.org – it’s not easy to get listed there but worth the effort.

5) Review: if you can review hot new products or books within your market, head on over to Amazon.com and start positioning yourself as an expert. In order to do this effectively you’ll want to create an Amazon profile and make sure and sign each review with a reference to your URL (your website). You can also go to epinions.com and revoo.com to review products as well.

6) Offer a freebie on craigslist: you’ll be amazed at how much traffic you get from a single craigslist ad. They key here is to send people to a page on your site and make sure they have to sign up for something (like your email newsletter) before they can grab their freebie. That way you’re not just getting traffic, you’re also building your list.

7) Create a “recommended by” list on your del.icio.us page – you can do this by logging on and creating an account at del.icio.us and then tagging articles, blogs and other content you think is important to your readership. Then offer this page as a resource site. You can add a link to this page in your email signature line or on your website.

And speaking of your email signature line – do you have one? If you don’t, create one. Believe it or not, people do follow these links. You’ll be amazed how many folks read email signature lines. I have one and change it several times a year, depending on what we’re doing or promoting or what books I have coming out.

9) Lend a helping hand: you can be an answer person at Yahoo Answers http://answers.yahoo.com/ – you don’t have to spend hours on there but maybe a few minutes a week. Make sure and include a link back to your site by your answers.

10) Set up a social networking site using Facebook.com, Linkedin.com, or Squidoo. It’s free and easy to do, just don’t forget the all-important link back to your site!

11) Make sure your blog has an RSS feed so if you capture a reader you don’t lose them if they forget to bookmark your site or blog.

12) Join relevant groups at Yahoo groups http://groups.yahoo.com/. You’ll find everything from groups on growing your small business, writing books, finding your passion, even underwater basket weaving. I dare you to find one that isn’t right for what you’re promoting. When you do find the right group, join and participate as you can!

13) Podcasting is another great way to drive traffic. Start a podcast by going to AudioAcrobat http://bookmkr.audioacrobat.com/ – yes, this is our affiliate link. There are other programs you can use, but I love AudioAcrobat. You can record the podcast over the phone quickly and easily and then hit the “send” button on your computer once it’s recorded and the system will syndicate it to 27 podcast directories including iTunes. It’s a great way to let people know about you and your website!

14) Start a blog and then once you do, start commenting on other people’s blogs, linking to them from your site or adding them to your blogroll.

15) Inbound links: don’t squander your time (or a perfectly good link) on smaller low-traffic sites. Instead spend your time going after high traffic, high quality sites. Good sites should have a PR (page ranking) of 4-6 depending on the market. You can find out what a site’s page ranking is by downloading the Google toolbar, which comes with a PR feature built in.

16) Start an email newsletter: while it may not seem like a newsletter that you email can drive traffic to your site, you’d be surprised at the effectiveness of this type of promotion. If your newsletter (like your articles) is interesting and relevant to your audience you’ll find that it has a huge pass-through factor. Meaning that it is passed from one email subscriber to another. Also, if you have an email newsletter you should never, ever go to a single event without your handy sign-up sheet. Yes, you can even use offline events to drive traffic to your website.

17) And speaking of offline efforts: if you’re ever quoted in a magazine or other publication, make sure and mention your URL as it’s appropriate to the topic. Don’t be too pushy about this, but do not forget to tell folks you have a website that may be a great resource for the topic of your interview.

18) If you have products to sell why not get a store on eBay? This site gets a tremendous amount of traffic, and on your sales page you’re allowed to list your URL. Another great way to get an inbound link and a way for people to find you.

19) Load a video on YouTube and 57 other video sites – if you don’t have a video or don’t know how to create one, contact us and we’ll refer you to our fabulous book video people!

20) While this isn’t a tip per se it’s still important. If you’re going to go through all the trouble of getting traffic to your site, make sure your site is converting this traffic into something. Get folks to sign up for something, your newsletter, the RSS feed on your blog. Whatever it is, getting their email address will help you re-market to them when the time is right. Studies show that visitors landing on a site often don’t buy the first time. That’s ok! You want to get them into your marketing funnel so you can market to them again and again – not in a way that’s obtrusive, offensive or downright annoying but in a way that is helping them with their own mission. An example of this might be an email newsletter. A helpful, informative newsletter is a fantastic funnel.

A blog is another great way to keep people in your marketing loop without bombarding them with “please buy my stuff” email messages. Also, make sure you know what your traffic numbers are before you launch into any Internet marketing campaign. By traffic numbers, I mean how many people are visitingyour site. You want to know this so you can gauge a before and after view of your marketing efforts.

Reprinted from “The Book Marketing Expert newsletter,” a free ezine offering book promotion and publicity tips and techniques. http://www.amarketingexpert.com

The other day one of my colleagues called me the Resource Queen and I thought that is so true. You know I am so much about service and just do it without a second thought. People are always amazed that I actually answer the phone and return e-mails and answer their questions-no charge. Isn’t that what we do for each other? Sometimes I hear that potential clients have called several experts or agencies and no one returns their calls more less speaks to them. What kind of customer service is that?

It pleases me that for the past 16 years that I have been able to support hundreds of professional folks and authors in their speaking practice. We have so many success stories.

Here is a great resource for you:

Have any of you seen my tip about the Ultra Flip Video Camera?

It so fun and only $119 if you order it from Amazon.

I have been using the camera for short testimonials as well as introductions to my products (mp3′s) from the Speakers’ Summit. Also to send out a video invites for an event that we are offering.

I can use these short snippets on the blog, my website and post on Facebook and the SpeakerServices Channel on YouTube.

Do you think it will bring me business? Indeed it does and also visibility.

See Speaker Services YouTube Channel there are about 50 videos there for your viewing pleasure.

Take a look too at the videos on the product page for the Speakers’ Summit

These videos were uploaded to audioacrobat. Do you know about audioacrobat?

AudioAcrobat – Powerful and Easy Online Radio and Audio Content Development Tool

AudioAcrobat is an audio recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any Website.

AudioAcrobat is the easiest way to add great audio to your Web site and emails. Produce your own online radio show and broadcast to the world!

Record testimonials of your clients and customers! It is the simple way to create audio with your telephone, PC microphone or by uploading files. It is absolutely painless audio recording!

Use AudioAcrobat for:
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Learn more and try it out: 30 days complimentary

At the Speakers’ Summit08 I talked about Creating Info Products -take a look at this short video I created.

I will be using the video for selling the mp3 of the talk on the description page and I will make it available for folks who want to hire me for the presentation to their groups and I might put it in my e-zine as well as in the Speakers’ Summit08 description of my talk and I am sure that I will find other uses for it as well.

Here is a short list of info products that you could create which was part of my handout at the Summit.

TURN YOUR EXPERTISE INTO PROFITS

➢ Books
Published or Self-Published

➢ Mini-Books
Smaller versions of your book with cut-down content used as premiums

➢ E-Book- Compile related product information or instructions into an ebook. You could publish it in text, pdf, html format

➢ E-Book Of Reviews – Publish an ebook of stuff that’s related to your target audience that you could review like products, web sites, movies, etc

➢ Dictionary Of Terms-Publish a web directory or ebook dictionary of terms relating to your specific business industry or subject.

➢ Audio/MP3 Books

➢ Transcripts- Create an ebook of text transcripts of a related live event. It can be a seminar, speech, class, interview, etc.

➢ Article Compilation

➢ Blog Compilation

➢ Teleseminars – Expert Call Ins Set up a date and time when your customers can call up and talk directly with experts that are related to your industry

➢ Online Video-Allow customers to download or view a related how-to video or informative seminar right over the internet.

➢ Webinars over the internet

➢ Audio/MP3 Programs
Allow customers to download and listen to a recording of an expert that is being interviewed right over the internet

➢ Video Trainings- DVD’s/MP4’s

➢ Multi-Media Products
Combine Printed materials, video and CD’s

➢ Home-Study Courses
Multi-media product format designed to be a complete system in a box.

Here Are 5 Tips To Help from Cash Rich 91719 Blog

Susan’s note: I have been blogging for the past year and have been enjoying it. I find that I can offer great information to my readers and they can check it out anytime. Whereas an e-zine which I have had since ’95 you can only send out once or twice a month and just say so much. I also discovered that if I mention in my e-zine And in the Blog and list the last 5-6 posts and the link to the blog it creates alot of interest. I see the stats climb whenever I add and in the blog

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1. Start a Community Blog. A community blog is just that, a community of like-minded people who contribute to a blog. One of the obvious advantages to this type of blog is that you don’t need to spend a lot of time posting yourself to be part of an active blog. If you have a community of three or more people and you each post at least twice a week then you will have a pretty active blog. Be sure to use an RSS feed and have all contributors post the feed on their sites to get the benefit of each sites visitors.

2. Hire a team of bloggers. Newspapers have contributors, blogs can too. If you’ve ever used writers to do articles and content for you , they can do the same type of thing with a blog. Many of the most successful blogs are already doing this. The combination of group promotion effort, regular updates and pinging can help bring in traffic quickly. One thing to note here is blogs are a somewhat social tool. Some very popular niche blogs are not all that visible in the search engines, yet they get a lot of traffic because people recommend them and they become a sort of buzz hub. Search engines do not always pick up on this but they do eventually. This is why group blogging can be very powerful because you’re leveraging the power of not one (your) influence group but several people’s influence group. If you do pay your bloggers, you can always offset this cost by displaying Adsense ads. Many popular blogs earn a good amount in Adsense, that they make a nice profit even after paying their bloggers team. After a while it becomes a passive income stream.

3. Recycle Content. By taking previously published articles, interviews or even audio and breaking it up into blog sized pieces you can recycle old content and make it new again! You can break up long pieces into a bunch of segments and have a series going for, say, a week or so. Then you won’t have to worry about coming up with new content for a week!

4. Include audio. For some of us, it’s much easier to speak than to write. So, mix up your blog. Carry a small portable MP3 recorder or blog by phone. What a convenient way for moms who are running around all day , busing the kids where they need to go , doing errands , and whatever else needs to be done. Maybe you’re stuck in traffic, or waiting for the kids to get out piano class or school. An idea or thought strikes and you think “Oh I need to share that on my blog” so, pick up your phone (assuming you have a cell phone – and many of us do), dial a number, say what’s on your mind, save it and you’re done. Your blog is published. If you’re using Blogger, you can do this for free through AudioBlog. It involves calling a long distance number, but most cell phone plans don’t charge extra for long distance anyway so you’re not incurring any extra cost.

If you’re using another blog publishing tool like WordPress, Movable Type or TypePad, then you’ll need a service like AudioBlogger.com. This one is a paid service but it’s only $4.95 a month and it gives you more options like a nice flash player, statistics and even video that make it worth while.

5. Automating Your Blog. One of the things I love about using WordPress as a publishing tool is that it offers a forward blog entry option that saves me tons of time. By using this tool you can blog ahead of time and have your entries posted on the day and time you choose. So let’s say you have a week’s worth of posts ready to go. You don’t have to come back each day and post, instead you write everything up in one day and schedule a new post out 24 hrs after the next. This will save you time!

Let’s face it. There will be times we have a ton to say and times we have little or nothing to share. Instead of having multiple entries one day and nothing over the next few days, by using forward entry you can blog everyday of the week. Or rather you blog once and the blog publishing tool does the job automatically the rest of the week. You can even forward blog for weeks and months ahead of time.

Note: Blogger users unfortunately cannot do this because Blogger publishes all entries regardless what you date it immediately.

Today my colleague and friend Patsy Bellah talks about why teleseminars are probably the single most prolific source for new products. One teleseminar can produce at least 20 streams of income or marketing strategies (and counting).

1. Charge for the teleseminar

2. Edit the audio and that becomes a product.

3, 4, 5. Extract portions of the audio to turn it into more than one audio product, an RSS Feed, an audio on your blog, Tips for a new website, etc.

6. Get the teleseminar transcribed and the audio and transcript become a packaged product.

7, 8, & 9. Using the transcript from the teleseminar, extract portions for multiple articles.

10. The transcript of just one hour-long teleseminar is perfect for a Special Report.

11, 12, & 13. Use portions of the transcript for magazine or Ezine articles. One hour-long teleseminar will probably produce about three articles.

14. Using the transcript from one hour-long teleseminar is perfect for a chapter in your book, ebook or home study course. One hour-long teleseminar will usually produce about 20-30 pages.

15, 16, 17, & 18. . Combine several teleseminar transcripts and they become a book, eBook, eCourse or home study course.

19. RSS Feed.

20. Blog entries.

There are more and I’m sure I’ll be increasing this list for days. I had to stop at 20 because this article was becoming too long.

A transcript of an hour-long teleseminar, which you can get for less than $100, plays an important role in either helping to market or create at least 14 of the above listed items. What is an information product? All of us already have knowledge about many different things. Sometimes we feel that because we know something so well, everyone else must already know it.

That isn’t true. Information that you can give to other people is important to them and there is somebody who would love to have your knowledge, even though you think that everybody already knows all about that subject.

There may be other people with the same knowledge, and you may hear someone say, “Oh, I know all about that.” That can sometimes be discouraging and intimidating. But don’t let that daunt you. There will still be plenty of people who would like to have your knowledge. You just have to get it out of your mind and onto paper.

Record your knowledge and get it transcribed, and prosper from it.

What is transcription? Transcription is taking an audio recording and typing out the words so that they are a written document, usually a Word document. In it’s literal sense, transcription of an audio is word-for-word of what is said, leaving in all the grammatical errors, ums, ahs, etc. Working closely with a transcription service, they can help you edit out most of these unwanted phrases.

Thus you have created another product to complement your audio product.

Patsy Bellah is the owner of Great Transcriptions where the spoken word becomes the written word. Check us out at http://www.greattranscriptions.com For more information about recording your information products, read “How To Get Your Info-Product to Market With Lightning Speed!” for only $29.95 at http://www.lightningfastinfoproducts.com We can help you with recording your Teleseminars. We can host your teleseminars, consult as to bridge lines, help with recording, provide a transcription of the teleseminar, create and submit articles from the transcription.

A few days ago I talked about Alex Carroll the Radio PR Guy. He has a database of radio talk show hosts and producers who book speakers/authors for their shows. Today I am sharing a tip from him on how to create a pitch or media hook plus examples of radio show listings from his database.

Also included in this post is one of my favorite recommeded resources audioacrobat.
Have you considered doing your own radio show or podcasting? Or do you simply want to have an audio prescence of your website or blog? How about recording a teleclass and creating a product from it? You can do all of the above plus more if you have audioacrobat.

AudioAcrobat is a powerful and easy online radio and audio/video content development tool and a recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any website. Dave Barrett, the owner offers training every week. See the schedule for the week of July 9 & 10. below. Try it out for 30 days for free. Click here to try it out.

You can see how I uploaded an MP4 of our speaker and authot Julie Thong to audioacrobat click here and to listen to audio see Lisa Marie Platske . Listen to a replay of a teleclass of a Q & A teleclass that I did with Jack Barnard on The Speakers’ Bootcamp or take a look at the Speakers’ Summit Hot Seat Video’s we produced . If you would like to develop a one camera streaming video for your website or blog etc you might want to attend the BizSpeak and Video Workshop September 15 &16 in Los Angeles and also see the streaming samples that I uploaded to audioacrobat .

BTW: On July 23, I am offering a free teleclass with Nita Vallens, talk show host for KPFK, Inner Vision and Jill Lublin, Guerilla Marketing. We’ll be talking about online media rooms and what producers/hosts say they look for in a compelling guest. Sign up Both of these ladies are speaking at the MediaSpeak Symposium in October.

At the MediaSpeak Symposium you will learn how to pitch to the media and actually have an opportunity to pitch live to radio, TV and print folks.

Back to Alex’s tip:

The first step towards being a guest on big radio shows is coming up with a great “media hook,” or “show pitch.”

Here’s a fill-in-the-blank formula that you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time …

* Pitch Formula: “___ things you must do immediately when ______________”

And here’s a couple of examples of how you might apply it:

Show Pitch: “5 things you must do immediately when you find out the company you work for is about to be bought out”

Show Pitch: “3 things you must do immediately when someone starts yelling at you … or threatening you”

This is a very versatile show pitch formula and can be used for almost anything. The word “must” makes it especially compelling, and the word “immediately” makes it urgent. Here’s some more examples: “7 things you must do immediately when the Fed starts lowering interest rates,” or “when your flight gets cancelled,” or “when the principal calls and your kid’s in trouble,” or “when you notice an odd growth on your skin,” or “when you wake up from a bad nightmare,” or whatever. It’s pretty much limitless.

If you are ready to pitch to talk shows I suggest you purchase the database listing which includes 1,264 radio shows, faxes, e-mails, websites, categories, show descriptions, time slots, number of listeners, frequencies, markets, time zones, news directors, public affairs directors, program directors, and more … for each show.

And it is the only database available of just the big shows. Here’s the link to order the talk show database.

Sample of radio talk show producers on Alex’s list.
Rank, Host, Producer, Phone, Address

#1, Sean Hannity, James Grisham, 212-613-3800
WABC, 2 Penn Plaza, 17th Fl., New York, NY 10121

#2, Michael Savage, David Ruben, 541-664-8827
Talk Radio Ntwk., 724 E. Pine St., Central Point, OR 97502

#3, Howard Stern, Gary Del’Abate, 212-584-5100
Sirius, 1211 6th Ave., New York, NY, 10020

#4, Dr. Laura, Fax pitches to 818-461-5140, 818-377-5300
Premiere, 15260 Ventura Bl-500, Sherman Oaks, CA, 91403

#5, George Noory, Lisa Lyon, 541-955-0100
Premiere, 777 NE 7th St., Grants Pass, OR, 97526

#6, Bill O’Reilly, Ron Mitchell, 212-301-3000
Fox News, 1211 6th Ave., New York, NY 10036

#7, Glenn Beck, Stu Burguiere, 610-617-2033
WPHT, 10 Monument Rd., Bala Cynwyd, PA, 19004

#8, Laura Ingraham, Mike Kincaid, 541-664-8827
TRN, 724 E. Pine St., Central Point, OR, 97502

#9, Jim Bohannon, John Stolnis, 202-457-7997
Westwood One, 2020 ‘M’ NW, Washington DC, 20036

#10, Mike Gallagher, Jason Hiatt, 972-831-1920
Salem, 6400 N. Beltline Rd, Ste 210, Irving, TX 75063

Here are the upcoming comimentary AudioAcrobat training choices:

Monday – July 9, 2007

Basic Training…75 minutes

2:00 PM Eastern Time (EST)
1:00 PM Central Time (CST)
12:00 Noon Mountain Time (MST)
11:00 AM Pacific Time (PST)

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Podcasting and Video…75 minutes

Please have an audio recording for this class

7:00 PM Eastern Time (EST)
6:00 PM Central Time (CST)
5:00 PM Mountain Time (MST)
4:00 PM Pacific Time (PST)

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Tuesday – July 10, 2007

Podcasting and Video…75 minutes

Please have an audio recording for this class

2:00 PM Eastern Time (EST)
1:00 PM Central Time (CST)
12:00 Noon Mountain Time (MST)
11:00 AM Pacific Time (PST)

————————

Basic Training…75 minutes

7:00 PM Eastern Time (EST)
6:00 PM Central Time (CST)
5:00 PM Mountain Time (MST)
4:00 PM Pacific Time (PST)

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Conference Call Number: (605) 990-0001

Remember you can try it out for 30 days for free.