April 2012 E-Zine Speaker Services
Speaker Services – April 1 – E-Zine
http://www.speakerservices.com
Marketing and Training Services since 1992
In this issue:
- Note from Susan Levin
- Featured Speakers & Authors
- Free teleclass 4/4, Find and Land Speaking Gigs
- Los Angeles Workshops
- Speakers’ Community Membership Club in April
- Article 1: 4 Types Of Public Speakers-Which Speaking Style Is Yours?
- Article 2: 10 Secrets to Being the Guest Expert Everyone Wants to Interview
- Blog Posts and Tweets that you can use
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Greetings,
Happy April and happy holidays.
Collaboration has been my mantra for the past year and three months. Helen Keller said it so beautifully. Alone we can do so little; together we can do so much.
I talked about this concept in Market Yourself as a Speaker Workshop this weekend and it as we shared about our expertise and what we were passionate about several collaboration came together right before our eyes. Don’t you love that when that happens?
Here are some of the comments that I received following the workshop. Ceila Black, Public Relations Consultant for speakers said, Susan Levin gave me the real tools to take my clients to rock star status! Helaine Harris, Therapist, Coach, Speaker & Author shared, I love the way Susan presents such important and useful information for any speaker, new or seasoned. See her speaker listing. Dr. Patty Malone, Communication Trainer and Speaker shared, The workshop contained a lot of practical useful advice about the business of speaking. Great suggestions for websites and one-sheets. See her speaker listing.
Next workshop in Los Angeles is June 2. I only take 10 students. So if you want some of what these ladies received from attending this past weekend sign up now http://bit.ly/woUmLu
Are you getting all the gigs you desire? How are your promotional materials, your one sheet, your website? Do you want to connect with audiences?
Speaker Services is a one stop shopper for your marketing and training needs.
I have been called the wise woman of speaker marketing and believe me if I can not help you I can refer you to the right person. Did I say I have been doing this business since 1992?
You will learn from scratch everything you need to know and to do research, find, propose and land speaking opportunities for your clients OR for your own business.
As you read through this e-zine you will discover many of the activities that we are offering workshops and teleclasses alike. Please let me know how I can assist you.
Susan Levin
Speaker Services, susan@speakerservices.com
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NEW SPEAKERS & AUTHORS FOR APRIL
Joy Chudacoff, Video
Whether you are looking at what is next in your life, are a new business owner or have been in business for a few years, Joy Chudacoff has easy, proven and simple programs that you can take advantage of to get everything in life that you want and deserve.
Entrepreneurial Solutions, Motivational, Personal Development, Women’s Issues, Work/Life Balance . See full listing http://www.speakerservices.com/speakers/detail/303
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Deborah Deras, Author, Video
Deborah empowers busy professionals to discover the 7 principles that will restore their energy so they can live balanced and fulfilled lives.
Career, Leadership, Motivational, Success, Teens . See full listing http://www.speakerservices.com/speakers/detail/371
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Lisa Cypers Kamen, Author has lots of Video and Speaker One Sheets. The following is the third one sheet we created for Lisa.
Internationally known happiness expert offers breakthrough system for raising your personal Happiness Factor and conducts Harvesting Happiness for Heroes reintegration programs for returning combat veterans.
Crisis, Happiness, Military/Veterans, Personal Development, Wellbeing, Work/Life Balance. See speaker listing http://bit.ly/H8HhvH
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Dr. Patty Malone, Video
Communication Trainer, professor and former TV news anchor shows companies how to save millions and increase profits by avoiding communication breakdowns and mistakes
Business, Career, Communication, Conflict Resolution, Organizational Change, Presentation Skills. See full listing http://www.speakerservices.com/speakers/detail/443
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Kim Mitchell. Author and Video
Creativity coach reveals how to activate and utilize both sides of your brain.
Leadership, Stress Management, Team Building. See full listing http://bit.ly/H5RhoM
SEE ALL OF OUR SPEAKERS AND AUTHORS
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APRIL 4 FREE PREVIEW CALL for the upcoming series Find & Land Speaking Gigs for Speakers and Virtual Assistants and their clients, Sign up even if can not make it and we will send you the mp3.
Register for the free preview 4/4
In the Find and Land Speaking Opportunities 5-part program, you are going to learn, from scratch, everything you need to know and do to research, find, prospect and land speaking opportunities for your or your clients. New series begins 4/17-5/1.
Past attendee Tena Frank shared, I have been working for a client for several months who is a public speaker. She is been asking for help with expanding her speaking business, but I had no idea where to start. The Find and Land Speaking Gigs was exactly what I needed. With their expert guidance and a workbook chock full of pertinent information, I am quickly developing the skills I need to become an expert in this niche market.
Led by Jean-Noel Bassior and Susan Levin
and hosted by Cindy Greenway HotSkills Training for VA;s
Read more and sign up for the preview call
Need a Virtual Assistant?
See our recommendations under Virtual Assistants
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WORKSHOPS IN LOS ANGELES
May 22, SPEAK YOUR WAY TO MORE INCOME
Conversation, Wine Tasting & Yummy Appetizers in Redondo Beach
With Speaker Marketing Industry Experts: Susan Levin, Speaker Services & Team Member, Jean-Noel Bassior
A Mary Lyn Miller production, Fired Up for Success
Learn from the seasoned professionals with years of success stories the secrets of putting your money where your mouth is and attracting more clients than ever!
This is not a Speaking Workshop; this is Marketing Workshop that can give you the tools to skyrocket your business
- Even if you are shy
- Even if you have no speaking experience
- Even if you are afraid of audiences!
Whether you are an author, speaker, expert, consultant, coach or entrepreneur speaking is one of the fastest ways to more business and credibility.
Speaking establishes your expertise, while marketing you at the same time and lifts your business or service to the next level.
Reserve your space now only 35 seats, $35,
Register now. http://bit.ly/H7qHa3
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Join us in person in Los Angeles for Market Yourself as a Speaker Workshop in Los Angeles taught by Susan Levin.
June 2, 10am – 2:30pm
The information, techniques and tools that you will receive from attending Market Yourself as a Speaker are essential to building your speaking business.
Speaking is a business and I want you to understand how the marketing side of speaking so that you can create income. Learn more http://bit.ly/woUmLu
The workshop was Intelligent and Inspirational. Susan Levin is a mentor who educates with confidence. She invests knowledge in her people with heart and honesty which is so rare and refreshing. When the student is ready, the master appears! – Michele the Trainer, See her speaker listing.
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Want me all to yourself? Work with me privately. I will customize a package for you based in your needs http://bit.ly/yjlvVs
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IMPROV CLASSES ARE BACK with Jack Barnard. 5 Sessions Wednesday evenings, April11, 18, 25 & May 2. May 5 performance in West Los Angeles.
Contact Jack directly jackp.barnard@verizon.net for time and registration.
I am going to be in the class this time. It is so fun.
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In the Speakers Community Membership Club http://www.speakerscommunity.com
Did you happen to catch the interview I did with Gene Konstant.on Hidden Speaker Markets? He also included 34 resources in a word doc for the attendees. You can purchase it for $19.95 here http://bit.ly/HD8ogi or you can join the Speakers Community Membership Club and get Get 60 days FREE have access to all the past expert interviews as the current (twice a month) for a mere $19.95 a month. $10 a month per expert! Unheard of.
In April in the Speakers Community
Wednesday, April 11, 4-5pm PT
Be the News, Jill Lublin
- Understand how publicity can increase your speaking engagements
- Discover what is unique about your message and newsworthy to the media
- Develop low cost PR campaign for little or no money
Thursday, April 26, 4-5pm PT
Communicate Clearly and Get Results: Your Communication Style Matters, Patty Malone
- Discover the keys to clear communication.
- Everyone communicates but few connect.
- The top quality that great communicator must have.
- How to avoid communication breakdowns and mistakes and more.
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Have you gotton your copy of Market Yourself as a Speaker Resource and Study Guide, 92 pages.
Getting more clients is the biggest challenge for most small knowledge or service-based businesses. See more and order http://bit.ly/wCHxeH
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ARTICLES
4 Types Of Public Speakers-Which Speaking Style Is Yours?
eventstrategysolutions.com
POST FROM Daphne Bousquet
There are 2 models of speaking at seminars and events, for free and for a fee. And sometimes they will both be used at the same event. And although there are only 2 models of speaking, there are 4 types of public speakers. And no, this is not based on whether you like public speaking or not. This is based on your speaking style.
Keynote Speakers
Keynote speakers deliver motivational speeches at events, meetings and seminars. They get paid for their work and they do not make any offers. Yes, they do present valuable information, but it is generally more motivational, rather than training. As a keynote speaker, it is your job to inspire and entertain your audience with stories and teaching points.
Pitchers These are speakers that sell from the platform. Although there is nothing wrong with selling from the stage, Pitchers tell stories, entertain you (sometimes) and give you a big sales pitch. If you want to actually learn something valuable, you have to buy their product. Yuck! I hate those kinds of speakers. They just tease.
Donors The Pitchers actually gave rise to the donors. Donors are speakers that deliver tremendous value in their presentations. However, they are so afraid to come off as Pitchers, that they do not make an offer at all. They pretty much are donating their time to the group, but are not growing their business, even though they think they are. And that makes me sad. Because that means that they are leaving those attendees who may be ready for more, hanging. They can not take the next step and since the audience usually does not know what the next step is, they will not ask for it either. You do not know what you do not know, right?
Transformers are speakers that deliver tremendous value, really teach something and make an offer. Those are the gems! Even if their audience does not take the transformer up on their offer, they will have learned something that could transform their life or business.
The key is that they make an offer. That does not mean they make a sales pitch. There is a big difference in making a sales pitch and giving the people who are listening to you the opportunity to take the next step if they wish.
That is why I think it is vital to make an offer, even if it is just an offer to allow you to stay in touch with them. After all, at some events, you are not allowed to sell. And when that happens, give. Do a drawing for one of your products or give away an ebook and a subscription to your newsletter in exchange for a survey or feedback form. That way you can stay in touch with them and give them the next step after the seminar.
So which speaking style are you? Are you the type of public speaker that gets paid for your speaking gigs up front, or in the back of the room? Do you mix it up? Or do you get paid at all?
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10 SECRETS TO BEING THE GUEST EXPERT EVERYONE WANTS TO INTERVIEW
This post is by my colleague Donna Gunter.
Take it away Donna
I interview guest experts every month as one of the benefits offered on my membership site. Most of the time, the preparation for the interview is fairly easy, as the guest expert sends all the requested information in a timely fashion. However, sometimes getting the info from the expert (or the experts assistant) is a nightmare. The requested info comes in bits and pieces, and that is only after multiple email requests have been sent.
Then, recently, I hit the guest expert nirvana. In one document, this guest sent me EVERYTHING I would need to promote her program to my members, in my ezine, on my blog — you name it! Included in her packet were pieces of information that I had not even though of requesting but would be useful in getting the word out about her program. It is no wonder that this guest expert gets invited to speak again and again. She and her team have made it extraordinarily easy to work with her.
Now, contrast this with another guest expert I contacted, whose work I like and admire. Her team’s response to my inquiry was to send me a two-page form to complete to determine if she was the right speaker for my event. There were all sorts of question that would be applicable to me if I were asking her to speak at a live event, but I only wanted her to show up for a teleclass.
I took one look at the form, and asked my assistant to tell her team that we had decided to go with another speaker, which was too bad, considering that I thought she had a message my members could use.
How can you make it easy for your colleagues to ask you to speak to their group or their membership? Here are 10 elements that you can provide in your signature speech information packet to make it painless for your host to ask you to be a guest and promote your call:
1. Compelling title.
2. Invitation to sign up for affiliate program.
3. Audience handout.
4. Downloadable headshot photo.
5. Web copy.
6. Sample email broadcast.
7. Bios.
8. Sample questions and answers.
9. Article.
10. Social networking updates.
If you follow these ten tips, you will be the guest expert that all of your colleagues will want to interview! Read the full article on my blog http://bit.ly/H7n3Rm
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Blog Posts and Tweets that you can use:
- Post Beauty & Wisdom Altering the Perception of Age http://t.co/A5MbxQmR Robbie Kaye photographer,author, speaker. Love the message & photos
- 7 New Facebook Changes Impacting Businesses | Social Media Examiner http://www.socialmediaexaminer.com/7-new-facebook-changes-impacting-businesses/ via @smexaminer
- Grab Your Audiences Attention Right off the Bat http://t.co/ZuUVW2JM 5 minutes or 10 minutes?
- Content Syndication: 7 Easy Steps to Convert Your Content Into Video http://www.getmoreclientsonline.com/content-syndication-easy-steps Another great post @donnagunter
- Authors: Do not put your audience to sleep when are doing a reading, signing or interview. Bring it to life. Forming telclass Interested?
- 10 Easy Ways To Prepare A Powerful Introduction http://t.co/v4oGOJvD Tip: Write your own introduction
