January 2012 E-Zine
Marketing & Training Services since’92
http://www.speakerservices.com
Speaker Services E-Zine 1/4/12
CONTENT:
- Note and Update from Susan Levin
- One Sheets Made Easy, Special Offer for 2012
- New Speakers & Authors
- Tips & Advice
- 10 Questions to Book More Business
- Workshops and Teleclasses
Greetings,
Happy 2012. It was a beautiful warm (85 degrees) day in Los Angeles on the first day of 2012. The sun was setting in Santa Monica as a group of us celebrated the new year together.
Do you know that Speaker Services is a Full-Service Coaching, Marketing & Training Company for Speakers, Authors, Experts, Entrepreneurs & Business Professionals? Over the past twenty years we have coached and nurtured many of our clients to create six and seven figure incomes.
As a speaker marketing coach and owner of the online directory Speaker Services I am always keen on seeing how I can improve and assist my clients to grow their business and income through speaking. There are several ways we can work with you. One on one marketing consultations customized to your needs, get listed in the directory and connect with audiences who want to hear your message, workshops, teleclasses, video workshops and more.
Speaking is a business and we want you to be successful. E-mail me if you would like to set an appointment to discuss your needs susan@speakerservices.com
Last week I opened my e mail to a delightful and surprise message from MJ. All I can say is, I did not pay him to write the following message and he is right on! Here is what he wrote. Yes, I knew I needed a One Sheet. So, I looked at a few dozen of One Sheets then modeled mine after the one I like the most. No luck.
Your post on LinkedIn suggests to us that we email you for samples of your work. I am interested, many of us should be. New speakers may not be thinking of our one sheet as being very important but it seems that it is an intricate but overlooked part of our ‘first impression.
There is no better time than now for many of us (newbies) to invest in a professional to develop our one sheets. I believe the real selling benefit is that our tiny investment could pay for itself in just one event.
What MJ is referring to is the offer for One Sheets Made Easy. If you missed it here it is.
Event producers are more likely to hire you if you have a double-sided, 4-color one sheet which tells them in a nutshell what you speak about, and then some.
We know that it is sometimes tricky to write your own copy, so we have developed a coaching package called One Sheets Made Easy.
Jean-Noel Bassior, our team member, is a journalist who specializes in speaker, author and celebrity interviews, and she will focus, coach and guide you by phone as you fill out a template that gives event planners a colorful snapshot of what you have to offer their audience. When you send the completed template back to Jean-Noel, she will turn it into the copy for your one sheet.
Our 2012 one sheet special is $400 (2 payments may be arranged). This includes the focusing session, rewrite of your copy. and blocking it into sections for the graphic artists.
Thinking about getting listed with our directory? See what our speakers are saying. http://www.speakerservices.com/adv_pkt.htm
To your speaking and marketing success.
Susan Levin
Speaker Services, susan@speakerservices.com
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New Speakers and Authors:
- Meet Jacqueline Robertson. Successful author and entrepreneur known as “The Dream Sister” shows how using only 20% of your effort can bring you 80% or more of what you want when you work with proven universal laws. http://www.speakerservices.com/speakers/detail/66
- Meet speaker & authors of Nude: Unveiling Your Inner Beauty & Sensuality Kym Jackson &Theresa Roemer. Two fun-loving girlfriends offer life-changing advice to help women look, feel and be the best they can be. http://t.co/G1AFoRlh
Meet speaker author & actor Stephen Tako. Actor and motivational speaker shows how to find the courage, drive and enthusiasm to act on your passion and dreams at any age. http://t.co/FGcdX2Vv
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A Gift for YOU
I am re gifting a fantastic resource to you from my colleague Donna Gunter. She shared, If you have not made any resolutions for improving your marketing efforts this year, promise that you will steal at least one tip from this free PDF ebook, The Best of Get More Clients Online Business Automation Tool of the Week of 2011 and do it.
This is offered to you as a New Year’s gift–along with my enthusiastic recommendation to re gift it to your friends and clients.
Feel free to re gift this to your friends. No opt in required! Just send them to this page http://www.getmoreclientsonline.com/best-of-2011/, for their own copy!
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10 Questions to Book More Business by Lois Creamer
1. Does your company used paid, professional speakers? I say paid because many use speakers, not all pay.
2. How is the decision made regarding speakers? I am asking the person I am speaking to confirm he/she is the sole decision maker.
3. Who have you used in the past? This may give you an idea of what topics they have historically used and how much they have paid for this information.
4. Do you have a specific meeting date set? Pretty obvious what we want here.
5. When do you begin to plan your meeting? Great to know when the meeting is, but important to know when plans are made so we can make sure we are talking to them at the optimum time for getting the booking.
6. Where will the meeting be held? Here I am looking to see if I may create some kind of competitive advantage for myself. For example, I live in St. Louis. If the meeting is going to be in Chicago my expenses would be very reasonable. If they are deciding between me and a speaker in LA, I may get the job based on travel.
7. Is there as theme or focus to this meeting? Again, pretty obvious.
8. Is there a budget I should be aware of? Here is the money question! We need to bring up fee! Remember to talk about your fee as if it were a commodity. See previous post on fees.
9. What type of meeting is this? Is it quarterly, annual, semi annual? We want to find out how many opportunities a year this prospect may have to hire us.
10. Is there anything that I have not asked you that you would like me to know about your meeting? This is really a closure question. They will bring up any other questions they may have.
If you have the answer to these questions you should be able to quantify how likely it is that you two will be working together or not.
That is it! 10 little questions that will move you from prospect to client! Now go do some prospecting!
Copyright 2011, Lois Creamer. Lois Creamer works with professional speakers who want to book more business, make more money and avoid costly mistakes!
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Vickie Sullivan shares: Predictions for this year are still coming in fast and furious.
The new A list speakers: traditional I have been on the circuit for years speakers are in for a wake up call. Speakers with less experience are getting the big fees. Who are they? CEOs of cool companies. Public speaking is now the favorite way to get your ideas out there. As more CEOs write books, speaking is sure to follow. Their experience changing the world trumps delivery style. It is gonna be a bumpy ride for many speakers.
Those with the most followers win: want to be famous? Start on social media and rack up those followers. It used to be popular authors got the attention. Look for popular bloggers with big followings to be courted by publishers and media. And, yes, they will get on the speaking circuit, too.
Meetings are not going away. Some say that virtual companies will replace conventions and conferences. Not so fast. As long as business is being conducted face-to-face, meetings are here for a while.
My prediction: the movers and shakers will show up. The less interested or low price folks will stay in the bleachers. Remember, meetings are not just about the information. Folks go to meet people.
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WORKSHOPS in Los Angeles
What’s the fastest way to get booked as a speaker? If you’re an author, coach, entrepreneur, CEO or expert at what you do, and you want to speak about your area of expertise, there’s a lot you can do on your own to get gigs. You or your Virtual, Personal or Admin Assistant can learn to successfully contact meeting planners!
Teleclass series- Jan 16, 23, 30 & Feb 6, 2012 Find and Land Speaking Opportunities four part teleclass series register
or January 21, Find and Land Speaking Opportunities Workshop in Los Angeles, Susan Levin & Jean-Noel Bassior learn more
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Saturday, February 4, Market Yourself as a Speaker, Susan Levin
Are you a seasoned expert with years of advice and experience to pass along? Whether you are an executive, educator or salesperson you could be missing out on an important source of your income: THE SPEAKING CIRCUIT.
The information, techniques and tools that you’ll receive from attending Market Yourself as a Speaker are essential to building your speaking business.
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Sunday, February 5, Video Works: Everybody Needs Video Workshop, Jack Barnard
This 7-hour workshop will bring you totally up-to-speed regarding video and the best uses for you.
Here’s what will be covered:
- Content: So many possibilities, what are the most important aspects for you to cover?
- The Art of Small Talk: Your audiences are already sound-bit, delivering your material in 30-90 seconds in a succinct, interesting, authentic manner is essential.
- Presence: Information is important, but all the magic happens in the present moment. How do you do that looking straight into a camera?
- Marketing: Susan Levin will enlighten the class on all the ways that short professional videos can utilized.
- Practice video shoot: At the last part of the day, participants will be videotaped by a professional videographer and then critiqued trying out one of their favorite themes. This is for practice & reflection. Participants will be given a copy of the recording to study at home.
Learn more
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UPCOMING TELELCLASSES
See what the Speakers Community Membership club has in store for 2012.
Join for 60 days for free & access past mp3′s http://t.co/Q9rpTiAS
1/12, Build Your Speaking Empire with Info Products, Toni V. Martin, learn more/register
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1/26, Happiness Is An Inside Job, Lisa Cypers Kamen. Flourishing Outside of the Box. How to Create Opportunities to Share What You Know & Love With Others, learn more/register
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2/15, Get Paid for Every Speaking Event You Do, Shannon Cherry, Whether you get paid to speak or not, you could make more money for every presentation and not with back of room sales but with sponsorships. learn more/register
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TWEETS & POSTS
- Read the No-Harm Marketing Manifesto and pass it along: http://yudkin.com/noharm.htm
- Implement the business of speaking Workshop 2/4 in LA or one-on-one w Susan Levin Speaker Services owner http://t.co/q29BKy4H
- Thanks Susan Levin for an awesome interview yesterday on Marketing Matters. Discover the essentials of becoming a great speaker, marketing tips and how to generate leads from your audience. Catch the replay at http://t.co/PTcN8jeU
- SpeedConsulting: fun meeting format for member-based orgs to spur member-to-member learning, friendship & collaboration http://bit.ly/aTeYbB
- Marketing Concept: 14 Questions for Completing and Remembering 2011 http://www.doitmarketing.com/blog/bid/79873/Marketing-Concept-14-Questions-for-Completing-and-Remembering-2011 via @dnewman
- How Timeline Radically Changes Your Facebook Marketing Strategy http://blog.hubspot.com/blog/tabid/6307/bid/30305/How-Timeline-Radically-Changes-Your-Facebook-Marketing-Strategy.aspx via @HubSpot
- Create a Custom Welcome Tab for Your Facebook Fan Page http://www.bloggingbasics101.com/2011/03/create-a-custom-welcome-tab-for-your-facebook-fan-page/ via @chilihead
- Top 10 Facebook Apps for Fan Engagement and Building Community Social Media Examiner http://t.co/sjNdBdzE via @smexaminer
- Video Works: Everybody Needs Video Workshop in Los Angeles http://bit.ly/u27N1a
- Speakers Your Marketing Plan video tips http://t.co/xiRHGJIO Ask me about our one sheet 2012 special susan@speakerservices.com #speaking
- Post How can I get a bureau 2 book me? I would like 2 hire someone 2 get me bookings & give them a percentage.. Is this a good plan? http://t.co/1BaA4roe
- How Sponsors Define Value Market Yourself as a Speaker: http://bit.ly/s0XbnE
