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| | Susan Levin, Speaker Services www.speakerservices.com |
STEP 1: Stop Interrupting People! Nobody likes being interrupted. That includes your customers, leads, prospects, neighbors, children, etc. We used to tolerate intrusive advertising. These days, we don’t have to. Which is probably why 91% of people have unsubscribed to an email they previously opted-in to, and why 86% of people skip TV ads, and [...]
Read Full Post | Make a Comment ( None so far )Speaker Services is coming to Atlanta, September 30 and October 1, 2011 Calling all Speakers, Authors, Consultants, Coaches, Experts, Entrepreneurs, CEO’s See a short video that panelist Keith Ivey prepared and why he thinks you just might want to be at this event. http://youtu.be/8mrewimiuvk If you’re a would-be speaker, a business hotshot, an entrepreneur [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter on Thursday, April 21st, 2011 Now that everyone who owns a business seems to be building Facebook Pages (also known as Fan Pages, Like Pages, and Business Pages), the next inevitable dilemma that we face is what to do with those pages once they’re created and how to drive traffic there. I’ve [...]
Read Full Post | Make a Comment ( 1 so far )I wrote the following note to my e mail followers today and thought it might be of interest to those of you who are not on our e-list. Appreciate your comments. Today I want to have a conversation with you about an epidemic that is sweeping through our industry. So my phone rings last week [...]
Read Full Post | Make a Comment ( 1 so far )by Donna Gunter As I work more and more with WordPress, I began to see the need for an installation checklist, or all of those tasks that need to be completed for a new WordPress installation. Part of my rationale in creating this checklist is to make it easy for my assistant to set up [...]
Read Full Post | Make a Comment ( 4 so far )bog@hubspot.com It is clear that social media is increasingly becoming an important part of the marketing mix. Today, Social Media Examiner has released its 2011 Social Media Marketing Industry Report, an annual report surveying marketers about the role and application of social media in marketing. This year’s report surveyed more than 3,300 marketers. While I [...]
Read Full Post | Make a Comment ( 1 so far )Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget [...]
Read Full Post | Make a Comment ( None so far )by Rich Nadworny In this article, you’ll learn… The business impact that great storytelling can have To connect intimately with your audience To monitor and gauge the efficacy of your storytelling When you have a well-known and fabled story attached to your business, it should be easy to go out and succeed in social media, [...]
Read Full Post | Make a Comment ( 2 so far )Sat, April 9 Market Your Business with Social Networking Workshop, Susan Levin, $99 Interactive hands on workshop designed for busy, smart people who feel they “should” be active in the social media marketing revolution, but they also feel like they’ve missed the boat. Well, it’s not too late, you can catch up. Learn the basics [...]
Read Full Post | Make a Comment ( 1 so far )One of the biggest questions I get asked is: How do I find paid speaking engagements? SPEAKING IS A BUSINESS and there are many moving parts to the business and there is no short answer to the question. If you are committed and passionate about your area of expertise and want to earn money as [...]
Read Full Post | Make a Comment ( None so far )How to Build Relationships through Communities See video By Abby Johnson – SmallBizNews Tips for both online and offline communities Susan says…. I really like this post because Abby shares… To get the greatest benefit from both online and offline communities, businesses have to get involved. While it takes time and effort, this activity produces [...]
Read Full Post | Make a Comment ( None so far )by Niel Robertson @MarketingProfs Published on March 1, 2011 In this article, you’ll learn… * Why Facebook and YouTube will figure prominently in SMB marketing in 2011 * Whether Group Couponing and location-based services will work for SMBs * Why SMBs will rely on crowdsourcing for marketing- and advertising-related tasks 2011 will be known as [...]
Read Full Post | Make a Comment ( 1 so far )Post by Jon Miller via Marketo Online video is exploding. Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest [...]
Read Full Post | Make a Comment ( None so far )The following post is from my colleague Lisa Sassevich I have the privilege of speaking at a lot of live events, and it always distresses me how often I see the host stepping over thousands of dollars because they haven’t built in really simple ways to monetize those events. And let’s face it, the host [...]
Read Full Post | Make a Comment ( 4 so far )Posted by Michael Redbord @hubspot.com If you don’t have any compelling offers on your site today, you’re ignoring a huge opportunity to grow the size of your email list. This is true whether you’re an ecommerce site or a B2B company – offers are one of the most effective ways to harvest email addresses and [...]
Read Full Post | Make a Comment ( 3 so far )By Mike Sachoff staff writer for SmallBusinessNewz Email still most common way for businesses to market. Websites and email are still the most common ways for small businesses to market online, but interest in other options, including online video, mobile marketing and group deals – is up sharply for 2011, according to Ad-ology Research. Ad-ology’s [...]
Read Full Post | Make a Comment ( None so far )Post by Donna Gunter Now that I’ve become a devout WordPress fan after years of being a naysayer, I’m trying to quickly get up-to-speed about strategies and tactics I can use the make my WordPress blogs work hard for me to bring more traffic to my sites. Some of the strategies I’ve learned about have [...]
Read Full Post | Make a Comment ( None so far )I want you all to know that I am adding many new event planners to our database. In addition to approx 5,000 meeting planners who are on our database at the moment I have identified about 800 more associations, companies and organizations, schools etc. who hire speakers. I am researching them and contacting them as [...]
Read Full Post | Make a Comment ( None so far )Using Your Kindle Book To Gain Market Reach by Kathleen Gage, StreetSmarts Marketing Looking for a new way to get in front of potential book buyers? Try your hand at publishing a Kindle book. It’s one of the easiest ways to get your material published…fast! I couldn’t believe how simple the process was from the [...]
Read Full Post | Make a Comment ( 1 so far )5 Ways to Use LinkedIn Groups to Build Influential Connections By Stephanie Sammons via Social Media Examiner If you want to build truly influential relationships online, you have to find places where you can consistently add value, spend quality time and have engaging conversations with members of your target demographic. LinkedIn Groups offers one of the [...]
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