Bad Video is Worse then No Video – Video Zingers
VIDEO ZINGERS
A co- production of Speaker Services with team member Jack Barnard
Fact Sheet
All programs are customized & offered one-on-one or in workshop format
Definition: One-camera presentation video, 30 seconds to 90 seconds in length, the purpose of which is to demonstrate the uniqueness, the agenda, the personality and the presence of the client — the video subject.
Video Video Video:
These days, everybody is aware of the power of video. If you’re connected to the internet (and do you know someone other than your great grandmother who isn’t connected to the internet?), chances are a) you receive half a dozen cyber-invitations a day to look at someone’s video product, b) you surf YouYube or one of its clones, c) you’re seeing more and more videos showing up on your favorite social-networking sites.
Format possibilities:
1) INTERVIEW: (As if) Answering questions during an interview
2) INTIMATE: Personable, straight ahead, into the camera, one-on-one, as if talking directly to the viewer
Some content possibilities:
1) Problem & Solution
2) Welcome to Website home page
3) Tip(s)
4) Secret (super-tip)
5) What you do
6) Website speaker page intro and orientation
7) Back story: why you’re so qualified, why you do what you do, how you got into it
Pertinent/Selling story
9) Current Insight
10) Ask the Expert
11) Show/Demonstrate/Sell Product
12) Explain System
13) Answer Frequently Asked Questions
14) Online Marketing Secret
15) Explain Seminar/Workshop/Webinar, etc.
16) Demonstrate Brand
17) Call to Action
Uses:
1) YouTube — Justin Bieber isn’t the only budding star discovered on YouTube…it happens everyday. Bottom line: we’re watching.
2) Social Media — Facebook, LinkedIn, Twitter…the more we see you, in all your glory, the greater the connection
3) Website — these zingers can be sprinkled all over your website
4) Marketing — for example: mp4s, as part of your delivery package
5) Blogs — spice them up, stand out
PLAN OF ACTION
Preparation Materials…One-day Workshop…Teleclass…Video Shoot
• Preparation Materials
Before participants gather for the workshop, they will receive a Pointers & Due Diligence packet from coach Jack so that when the group meets for the workshop, they will be already in motion.
• One-day 7-hour Workshop, January 28, 2012, led by Jack Barnard…focusing on:
1) Content: With this program, you can create 5 Video Zingers…what will you cover?
2) Small Talk: your audiences are already sound-bit, delivering your material in 30-90 seconds in a succinct, interesting, authentic manner is essential.
3) Presence: information is important, all the magic happens in the present moment. How do you do that looking straight into a camera?
4) Marketing: Susan Levin will enlighten the class on all the ways that these Video Zingers can utilized.
5) Practice video shoot: At the last part of the day, participants will be videotaped — and then critiqued — trying out one of their Zingers. This is for practice & reflection only.
• Teleclass
90-minute follow-up to workshop — with Jack — in the following week.
• Video Shoot…within 10 days of the workshop…staggered schedule…3 clients/day
1) One-on-One, with camera-person and coach Jack Barnard
2) 2 different backgrounds, change of clothes, change of venue (Interview format vs. Intimate format) so that it won’t feel like the videos were all done at the same time — or in the same way.
3) Shooting time: 2 hours. Each participant should be able to pull off 4-5 different Video Zingers in that time
4) Post-production is minimal and included in the VZ package.
5) Clients will receive finished/edited Video Zingers in a format of their choice
• Extra
1) As part of the VZ package, each client will be able to have succinct captions for 2 of their videos. If more than this is desired, there will be an extra post-production cost.
COST
$890 total…payments can be requested, if necessary
Contact: susan@speakerservices.com, 310-822-4922 PT or jackp.barnard@verizon.net, 310-993-8762 to enroll.
_____
Samples of one camera videos we have produced
Lisa Cypers Kamen
http://youtu.be/CLK53rgwxsA
Susan Levin
http://youtu.be/U-vwIsXLSgo
Libby Higgins
http://youtu.be/ydtJWg42d2k
Guru Tej
http://youtu.be/aFi4WVwvgEw
___________
Coach/Video Director: The Video Zinger coach is Jack Barnard, a forty-year veteran of the media world. Jack is a former radio host, president of a six-station radio chain, concert producer, theatrical production company owner, master presentation coach, media trainer and writer. In this latest 15-year chapter, Jack works with speakers, authors and entrepreneurs, both one-on-one and in groups.
