Speaker Services You need a big event in order to make a lot of money? Nothing is farther from the truth.
Marketing & Training Services since’92
http://www.speakerservices.com
November 3, 2011
CONTENT:
- Update from Susan Levin
- Tips and Advice from experts
- Teleclasses for November
- Tweets & Blog Posts
I have been busy working with clients on speaker marketing and coaching folks on how to Position, Prospect & Land Gigs Now in collaboration with our team member Jean-Noel Bassior. This four step process seems to have hit a nerve as it is a huge issue for folks. We are sharing the strategies for you or your staff to help identify target markets and decision makers. The end result is that you learn how to leave voice message and or e mails that get call-backs. Not only that you get to practice as I prepare leads for you in your target audience. Want some of that?
I am heading down to Orange County to teach Speak Your Way to More Clients on Monday, 11/7 for the third time with Ursula Mentjes. Carleen Paul, Skills for Success Reading Center shared. Speak Your Way to More Clients was packed with tricks of the speaking trade! Following the examples provided during the workshop will be vital to making my next speaking engagement a great success! There is still time to register
On Wednesday, November 9 in Los Angeles I am speaking with Linda Hollander the Wealthy Bag Lady at Fill Your Purse Event: Get All the Clients and Sponsors You Want join us http://t.co/ah4kHHQj
I just got off the phone with one of my clients who spoke at a Womens Conference recently and received great reviews and several requests to speak at different chapters around the country. She was thrilled with the invites and even though there was no pay she decided to go. Unfortunately she had not taken my class Market Yourself as a Speaker and ran into several dicey situations on her travels. Had she consulted with me she would have had a link on her website for meeting planners for her AV requirements so that the producer of the event would have all of her needs met before she arrived.
She also had booked another gig and it got cancelled which she did not find out until she arrived at her destination. I said, No contract agreement with a cancellation clause and a deposit a head of time to hold the date. Big lessons learned and money spent that did not need to be spent. She will be at my next workshop in Los Angeles on December 3, Market Yourself as a Speaker. Speaking is a business. You need to be armed with all the collateral find out more. Not in Los Angeles? No worries customized telephone coaching is available.
Greg Montana warmed my heart as he shared his accomplishments with me. Because of www.speakerservices.com and your coaching I’ve shared the stage with Richard Branson, The Dalai Lama, Mark Victor Hansen, Harv Eker and have had some amazing partnerships. Thanks for the boost! Glad to see you are still incubating us speakers! Congrats Greg.
To your speaking and marketing success,
Susan Levin
Speaker Services, susan@speakerservices.com
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TIPS and ADVICE
DO YOU BELIEVE THAT THIS IS TRUE? Daphne Bousquet, CMP” daphne@eventsandprofits.com
One of my favorite things to do is busts myths. And there are a few when it comes to workshops and seminars. Often times, these myths can stop you in your tracks and prevent you from achieving your potential. Here is one that I hear all the time and perhaps you may even think it is true.
Ready? You need a big event in order to make a lot of money. Nothing is farther from the truth. While large events have more potential for making more money, that does not mean that small events can not be very lucrative.
Sometimes smaller events do even better. When you have a smaller event, chances are you have a highly targeted audience. Your ideal audience, if you will. The people that are at your event are there for a specific reason: to learn from you. Since the event is smaller, you have fewer demands on your time. That gives you more opportunities to really connect with your audience. You can answer more questions and establish genuine relationships with people who will gladly sign up for your high end offer. (You do make an offer, right?)
After all, they know, like and trust you and the value you can bring to them and their businesses. Now that you know you do not need hundreds of people (or even a hundred) in your event room to make a difference and a profit, does that take some of the pressure off?
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7 WAYS TO IMPROVE YOUR MARKETING IN 60 SECONDS OF LESS by Sarah Goliger @hubspot.com
We all know it is not always easy being an inbound marketer especially a good inbound marketer. The things we do to optimize our landing pages, create killer content, keep track of all our analytics they take time! Therefore, to be both a successful inbound marketer, we must be able to use our time efficiently http://www.hubspot.com/social-media-monitoring-in-10-minutes-ebook to drive the best results in the fastest way possible.
The good news is, even when you do not have a lot of time on your hands, there are lots of little things you can do to dramatically improve your marketing . Here are 7 things you can do in 60 seconds or less to drive more traffic to your site, convert visitors into leads at a higher rate, and increase your ROI.
Tip 1. Respond to a comment, post, or tweet. A big part of inbound marketing is engaging with your fans, followers, and customers, especially through social media. Take a minute to reply to a tweet or a post on your Facebook page, even if just to say, Thanks for the feedback! or Glad you liked our ebook! Following up with your fans will show them that you value their comments and will help keep them engaged with your business, making them more likely to convert into leads.
Read more
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Top four book promotion activities you can engage in to sell more books in today’s world @John Kremer , www.bookmarket.com
1. Speak. Speaking builds a word-of-mouth army better than anything else. Speak locally – at garden clubs, libraries, bookstores, Rotary clubs, JCs, poetry nights, story swaps, book club meetings, etc. Then expand out to a wider area, to nearby cities, to nearby states. Eventually, expand out to an even wider audience. When someone hears you speak, they become a bigger fan than if they had just read your book. If they like you when they hear you speak, they will tell ten times more people than by just reading your book.
2. Book yourself on national TV. TV is still the largest mass market media. It still reaches more people than any other media – and with more impact. It is worth spending the time contacting the ten or twenty news and talk shows that reach your audience. For most national TV shows, you can get the contact information in one of two ways: 1. from their websites, and 2. via your network of friends and fellow authors.
Your appearance on one major TV show will not only expose you to millions of viewers, but it also opens the door to dozens and sometimes hundreds of other media: newspapers, magazines, radio, more TV shows, etc.
3. Create relationships with high-traffic websites. How many major high-traffic websites that attract your target reader have you created relationships with? Are these real relationships where you contribute content to them on a regular basis? In today’s world, Internet relationships are the key to marketing success.
Uncover five to ten top websites that already reach the audience you want to reach. Look over their sites until you find a way to contact someone behind the site – a webmaster, an editor, the founder. Then email them with an offer of free content for their readers: an interview with you, a review copy of your book, a free article (that is really good), some tips for their readers, a Q&A column on your specialty, etc. Their obligation, in return, is to link to your website or sales page.
4. Do a Superstar Blog Tour. Or a Mega Blog Tour. Or a Blogpalooza. I’m not talking about the old-style humdrum virtual book tour of 15 or 20 blogs. I’m talking about an event blog tour that creates Internet buzz on a major scale. Event blog tours can build brands, create incredible website traffic, and sell tons of books.
The neat thing is that effective event blog tours take less time to carry out than the traditional Amazon Bestseller Campaign – and are almost always more effective in selling books, building a brand, and driving traffic. If you want to know more about event blog tours, check out this recording of me speaking about the value and method of carrying out an effective impact blog tour: http://www.bookmarket.com/blog-tour-palooza.htm.
These four book marketing techniques work for almost any kind of book: fiction, nonfiction, memoirs, children’s books, how-to, spiritual, business, even cookbooks. You don’t have to do all four. Start with one and work it hard – you’ll get better results than doing Twitter, Facebook, LinkedIn, YouTube, EzineArticles, or other Internet marketing flavors of the week.
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Everyone is always looking for the best deal. Do I have one for you.
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UPCOMING TELECLASSES
11/16 - Organize & Optimize Your Social Media Efforts interview with Kim Beasley
- Have you ever felt overwhelmed while trying to figure out how to use social media to get your message out?
- Do you feel stuck in a rut when it comes to connecting with your target customers on social media?
- Are you trying to figure out how to use Google + to develop your business brand and your personal
identity?
Read/register
11/30/11 - Amazon Bestsellers with Denise Cassino
Discover an affordable way to launch your e-book to #1 Bestseller on Amazon!
All programs apply to both print books and ebooks!
- The steps and strategies of a bestseller campaign?
- How to reach a large targeted audience without the expense of advertising.
- Why it is a win-win situation for the author, the partners and the book buyer.
- The value of joint ventures
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Tweets and blog posts you might be interested in :
- Top searches on my blog how to market yourself speakers, speakers schedule of fees, membership site, making money as a speaker I can help
- Blog Post 10 Social Media Tips for Professional Speakers. Use Each Form Of Social Media To Strengthen the Others. http://bit.ly/sK5HeJ
- Professional Marketing Materials see list of services http://t.co/5PkGA894 new coaching program Position, Prospect, Land Gigs. Can we help you?
- 2011 and 2012 Marketing Trends – Be On The Cutting-Edge, Not The Bleeding-Edge! http://steveslightbulbmoments.com/?p=521 via @StevesMoments
- Mary Cimiluca I am so proud of you landing several fantastic and high paying speaking engagements. Happy to have you in my corner and that you followed my advise to ask for more and they said YES!
- Grab Your Audiences Attention Right off the Bat http://t.co/fXCnPrBs The opening statement is important do not blow it.
- Prospecting: It is All in the Process @wendyweiss The Queen of Cold Calling™ Tips to ensure maximum results http://bit.ly/tejApu
