The Top Item To Sell At Your Workshop and Seminars

Posted on July 7th, 2011.

post by Daphne Bousquet

Drumroll, please……..

After looking at the top 5 things to sell in the back of the room at your workshops and seminars, we have finally come to number 1. Many entrepreneurs have used this particular piece to turn their seminar into an event that made high 5-figures, 6-figures, multiple 6-figures and even 7-figures.

This is what secures your income for the rest of the year and isn’t that a nice feeling?

Let’s review the Top 5:

#5 – Your Next Event

#4 – Continuity Programs

#3 – Professional Services

#2 – Information Products

#1 Coaching

Coaching is a highly personal service and not many people hire a coach that they are not really familiar with. Content marketing and especially workshops and seminars are very effective tools to fill your coaching programs.

Your audience gets to see you in action and you get to display your skills and your knowledge. The nice thing is that your potential clients get a real feel for who you are, your style of interacting with others and if they would enjoy working with you.

In the back of the room, there are 3 kinds of coaching packages that you can sell:

One-on-one coaching

As a coach, you obviously know what this is. You take a person and help them achieve their goals in your area of expertise by collaborating with them and holding them accountable for their actions. Yes, that is not the official definition.

According to the International Coach Federation, coaching is “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.”

What this means is that you can offer your attendees a 6-month long or year long coaching package that will help them achieve the goals they have set for themselves.

The disadvantage is that this is a time for dollars business model and you can only coach so many clients before you run out of time and hit the ceiling of your income potential.

Group Coaching

In this model you take a group of people on a quest to achieve their dreams. The nice thing about group coaching is that you can charge your clients less, but get paid more for your time. It is all in the power of leveraging.

If you charge $250 per hour for one-on-one coaching that is all you get paid for that hour. But if you have a group, you can charge 5 people (or more) $150 for per hour. All of a sudden, you get paid $750 for that same hour.

By the way, this hourly rate is just an example. I know you do not sell your coaching by the hour, but only in packages. (And if you do sell coaching by the hour, STOP!)

Hybrid Coaching

The hybrid is the perfect package to sell in the back of the room. You include a group component in your package, but also have some individual coaching in there as well. You can design it any way that works best for you and your clients. Your clients get the benefit of access to you, as well as a group dynamic that can turn it into a mastermind.

This works even better when your clients all come from the same event. They already know each other and have gone through the same seminar and that creates an instant bond.

Of course selling coaching is only 1 way to make a profit from your workshops and seminars, albeit a powerful one. To learn more about the other streams of revenue to tap, to make your event truly powerful and lucrative, check out the Event C.A.S.H. System.

Do you agree that coaching is the top item to sell in the back of the room? What do you think of the list? Do you think anything else should be in the top 5?