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Post from blog@hubspot.com Yesterday in Boston, author and speaker Seth Godin took the stage at John Hancock Hall. The event was part of a tour to promote his new book, Linchpin, and several members of the HubSpot team attended the morning half of the event. The morning focused on Godin speaking and making his case [...]
Read Full Post | Make a Comment ( 6 so far )How to Create an Ecourse That Will Triple Your Prospect Conversions by Donna Gunter, OnlineBiz.com For years, I’ve been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I’ve discovered [...]
Read Full Post | Make a Comment ( 2 so far )Post by Lisa Sasevich Susan Note: View Video below on my thoughts on Introductions There are two types of introductions—the one where you introduce yourself toward the beginning of your talk and the one that your host reads to introduce you to the audience before you get up on stage. Now, that second introduction may [...]
Read Full Post | Make a Comment ( 4 so far )By Chris Crum SmallBusinessNewz Susan’s note: Terrific post as usual People Over 50 Using Facebook More These Days It’s starting to seem really cliche to keep talking about how important social media is to businesses at this point, but whenever I think that, I am also reminded how so many small businesses don’t even have [...]
Read Full Post | Make a Comment ( 2 so far )Post by Vickie Sullivan contributing editor of Rain Today In these days of free webinars, free speaking, even free projects to “build the relationship,” buyers have plenty of opportunities to discover your value. They take that content and either 1) file you under “not a good fit” and move on, 2) keep in touch to [...]
Read Full Post | Make a Comment ( None so far )Donna Gunter www.onlinebizu.com If you teach what you know in some way (as a speaker, author, coach, trainer, or consultant), you’ll soon discover that no one buys training, consulting or coaching. They buy a solution to their problems. So, rather than trying to sell your service (a group coaching package, for example), sell a signature [...]
Read Full Post | Make a Comment ( 3 so far )Another great post by Donna Gunter http://www.Onlinebizu.com Recently I was asked in an interview to imagine that I was starting all over again, and as a newbie, how I would fill my business in 60 days. Things have changed tremendously since I began my online business in 1999, mostly for the better. Most of the [...]
Read Full Post | Make a Comment ( 1 so far )Post by Lynne Klippel Lynne@LoveYourLifePublishing.com Do you feel overwhelmed with book ideas? Instead of having one book inside does it feel like you have a raft of books ready to be launched? It can be challenging to select the topic for your first book. Use these questions to guide your decision making process. The most [...]
Read Full Post | Make a Comment ( None so far )Post from E.G. Sebastian If you want to be taken seriously, you need to strive to project a professional image with all your marketing materials… In the 21st Century, you won’t be taken seriously if you do not have a website; but if your website is of poor quality (and God knows I could list [...]
Read Full Post | Make a Comment ( None so far )Post by Donna Gunter Even though videos are one of the hottest Internet marketing strategies today, I have been very slow to jump on the video marketing bandwagon. Why? Because making a talking head video of myself is about as enticing as dipping my body in honey and watching the flies swarm over me. I’ve [...]
Read Full Post | Make a Comment ( 2 so far )Great tips from Scott Stratten I’ve done the “speak for free to five people in a room that holds 100″ thing (proof), I’ve been paid keynote fee’s and everything in between, I figured it was time to share what I’ve learned. 1. Don’t be a “speaker”. Be an expert who speaks. Speakers are a “nice [...]
Read Full Post | Make a Comment ( 4 so far )Great post by Wendi McNeill. I could not agree with her comments more. I can’t stress the importance for each and every speaker to create a strong online presence. Today about 90% or more of your buyers are going online to find their experts and you want to found quickly and easily. Below are a [...]
Read Full Post | Make a Comment ( 1 so far )By Mari Smith @marismith Published April 27, 2010 in Social Media Examiner If you build a Facebook Page, will fans come? This is the great hope for many businesses. However, fans do not magically appear from the Facebook mist. People must be lured to your fan page. And there are some good and bad ways [...]
Read Full Post | Make a Comment ( 1 so far )by Donna Gunter Teleclasses, also referred to as teleseminars, teleconferences, and webinars (with the added component of seeing a presentation) provide a platform for online service business owners to connect virtually with prospects around the world via a teleconference bridge line and share information with them. Many service professionals use paid or free teleseminars to [...]
Read Full Post | Make a Comment ( 3 so far )Great post by Lisa Sasevich Lisa at the Speakers Summit09 Think back to the last presentation you attended. If you remember anything specific that the speaker said, chances are it was a story that was told. Stories, told well, are powerful tools in your presentation because they make an impression, they convey benefits better than [...]
Read Full Post | Make a Comment ( None so far )post Amy- Mae Elliott, American Express, Open Forum Video can be a very powerful tool for businesses of any size, but YouTube’s free-to-use business model, ease of use, and mass market audience means it’s a great channel for small businesses. However, like any tool, in order to get the most of it, it needs to [...]
Read Full Post | Make a Comment ( 1 so far )The following post is from Reno Lovison Last week, an author who I solicited to consider having me produce a book video trailer said to me, “I am the author, not the publisher, you are barking up the wrong tree.” He went on to explain that he expected his publisher to be responsible for promotion [...]
Read Full Post | Make a Comment ( None so far )Sponsorship: Tips on Finding, Contacting and Securing Sponsors by Rosemarie Rossetti, Ph.D. Oftentimes, budgets are limiting when planning a conference, meeting or convention. Meeting planners have the option of trimming back on spending the money they have available or they can seek additional funding. Corporate sponsors frequently are located to boost the budget, thus allowing [...]
Read Full Post | Make a Comment ( 6 so far )Build Your Brand with Storyteller Marketing By Abby Johnson for SmallBusinessNewz Learn the power of telling a story Take just a moment and think about brands that use stories. For instance, we can all probably recall the stories that brands such as Folgers and Smucker’s use. The stories just seem to stick with us, don’t [...]
Read Full Post | Make a Comment ( 1 so far )by Donna Gunter, OnlineBizU.com Distributing your articles to various article banks and directories online (what I refer to as article marketing) won’t work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource [...]
Read Full Post | Make a Comment ( None so far )by Lou Bortone Twitter + Video = Awesomeness What happens when you take the power of social media and add the visibility of video? You make a big impact and exponentially increase your online presence! Before you object that you’ve barely figured out Twitter, let alone video, let me put you at ease: With a [...]
Read Full Post | Make a Comment ( 1 so far )Great post by by Mike Schultz and John Doerr from RainMaker Blog Susan Note: You can’t build a business without the foundation. And the foundation is lead generation. Leads, leads, leads. Once the referrals and the circle of family and friends aren’t enough to keep our firms growing, it’s all about the leads. Yet, when [...]
Read Full Post | Make a Comment ( 2 so far )By Kathleen Gage Please leave comments as Kathleen will be coming by on 3/17 to answer your questions. Make millions, drive fancy cars, buy big houses, enjoy trips around the world. All without effort, work or time invested. And anyone can do it. All of this and more has been promised to speakers and authors [...]
Read Full Post | Make a Comment ( 1 so far )By Sally Falkow Small Business Newz www.stylefro.com // The term ‘engagement‘ is popping up all over the place. Using social media channels as a broadcast medium won’t get the result you’re after. Engagement is the key to success. According to the Alterian “Annual Survey 2009” report Are You Ready to Engage? the maturity of digital [...]
Read Full Post | Make a Comment ( None so far )Have a Presence The first step in becoming a paid speaker is to position yourself so that you can provide value. Your product is what you say, so if you communicate intelligent things online you are on the right track. Twitter, blogs, online video and podcasts are great platforms to express your message to the [...]
Read Full Post | Make a Comment ( 2 so far )Post by Lisa Sassevich Lisa at the Speakers Summit When you’re trying to get booked to speak on stages or teleseminars, it’s crucial to give your talk a hooky title. By that I mean, an instantly appealing and easy to remember name. A hooky talk title can mean the difference between getting booked or not [...]
Read Full Post | Make a Comment ( None so far )Great post by Helena Bouchez in MarketingProf Today As I always say speaking is one of the best ways to connect directly with decision makers in your industry. Following the noted guidelines will help you better connect with the decision makers who can put you in front of an audience. Speaker Services can assist you [...]
Read Full Post | Make a Comment ( 8 so far )facilitated by Barbara Niven and Susan Levin Saturday, May 1, noon till 5pm in Los Angeles, $99 12 spaces available In this interactive workshop we will show you how to create and market dynamic videos for your website, social media, video tips, video blogs, You Tube, info products, video email and more. Video is one [...]
Read Full Post | Make a Comment ( 1 so far )The following is an excerpt from Jane Atkinson′s new book, The Wealthy Speaker. For more information, visit http://www.speakerlauncher.com. How much should I charge for speaking is a question I get asked quite often? Thanks Jane for offering these tips. • Assigning a dollar value to yourself is not an easy task. Many factors come into [...]
Read Full Post | Make a Comment ( None so far )Speaker Services www.speakerservices.com Marketing and Training Services for Speakers & Authors 3/1/10 – E-Zine Content: – Note from Susan Levin – Tips, Advice/Requests for Info – Article 42 Ways to Use Video _____________ Greetings, Today I want to call your attention to the value and benefits of video marketing for your business. You have heard [...]
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