Jan 2010 E-Zine Speaker Services
In this Issue
- Note from Susan Levin
- New & Renewing Speakers & Authors
- Tips & Advice & Resources
Subscribe to e-zine http://www.speakerservices.com/nl
Greetings,
Happy New Year. May 2010 be the best ever for you.
I had a great holiday season, lots of movies and an open open house New Years Day gathering at my home. The photo is me on the left and my friend Paula at my party.
Welcome to our new subscribers and speakers.
Potential clients often ask me, “so what do you do”? So to be clear. Speaker Services offers marketing and training services. On the marketing side we have the online directory www.speakerservices.com that brings speakers and audiences together since 1992. We work with professional people and authors who are interested in growing their business and income through speaking. Additionally I teach speaker marketing consulting through workshops and privates sessions.
Jack Barnard is our master branding, media and presentation coach and works with our clients privately. Please feel free to call me at 310-822-4922 PT or e mail me at susan@speakerservices.com to see if I can assist you in any of your marketing and speaking needs.
You will find many tips and resources in this issue including a great post from Seth Godin talking about Is there a fear shortage? If so, I’m not seeing it.
Check out our new speakers/authors and see what they are talking about. Also see several calls for speaker proposals that I gathered for you.
Speakers’ Summit ’10 our annual event is ready for you to view. Take a look at the program. http://www.speakerservices.com/speakerssummit10/program.html
The theme is Position, Prospect, Prosper- The Road Ahead. March 12-14 in Los Angeles. We’ll be delving into Corporate Sponsorship, Getting Booked at High Schools and Colleges, Online Video Strategies, Social Media and Prospecting for Gigs plus Adam Urbanski will share how speakers can make $250,000 to $1,000,000 a year with coaching programs.
SPEAKERS/PANELISTS include: Jack Barnard, Brent Scarpo, Sabrina Gibson, Adam Urbanski, Ursula Mentjes, Susan Levin, Mitch Mortimer, Barbara Niven, Nancy Solari, Naz Keynejad, Michael McFarlane, Mark Mikelat, Deborah Deras, Keith Ivey and more.
You can listen to a 30 minute conversation with Adam and me where we are talking about how coaching can being you mucho $$. Click here to listen. While you are there you can sign up for free for the following teleclasses 1/25 Get Booked in High Schools and Colleges teleclass and 2/8 Online Video Strategies & Corporate Sponsorship
If you would like to be listed in our online directory that brings speakers and authors together with audiences since 1992. Please drop me an e mail susan@speakerservices.com or call me for the listing guidelines. See rates and perks http://www.speakerservices.com/adv_pkt.html
Susan Levin
Speaker Services
310-822-4922 PT
susan@speakerservices.com
______________
NEW AND RENEWING SPEAKERS/AUTHORS
See all Featured Speakers for January 2010
Lisa Brisse – S. California
Exercise Physiologist/Fitness Coach inspire and empower you to make healthy lifestyle choices and reach your health and fitness goals – once and for all!
Fitness, Health, Wellness, Work/Life Balance
Dr. Cindy Brown, Author, S. California
Behavior Specialist, Executive Coach, Author shows you how to finally master your behavior, communication and relationships for personal and professional success utilizing her powerful breakthrough techniques and E.M.T.™ process.
Business Solutions, Communication, Personal Development, Relationships
Margaret Futerer Author — S. California
Survivor of polygamist upbringing shares 6-step process that helps women “get past the past,” connect with their personal power, and find their life’s purpose.
Abuse, Inspirational, Polygamy, Self Empowerment, Women’s Issues
Greta Hassel — S. California
Marriage and Family Therapist combines her specialization in couples with ancient teachings of sacred sexuality, showing how to shift from Disillusioned to Delighted!
Addiction/Recovery, Relationships, Sacred Sexuality
Jane Honeck — Portland, Maine, New England
CPA and Personal Financial Specialist reveals the real problem behind all money problems and offers tools for living an empowered, financially conscious life.
Empowerment, Financial Consciousness, Financial Planning, Money Matters
Adekemi “Kemi” Oguntala, M.D. — San Mateo, Northern, CA
“The Teen Doc” helps parents, teachers and health professionals understand the world of teens better in an effort to improve communication on difficult teen topics such as eating disorders, depression, substance use and sexuality.
Family, Parenting and Children, Teens, Tweens
Neil Peterson, Author, California, New York, Seattle, Washington D.C
Entrepreneur, businessman, public servant, author and adventurer inspires you to “embrace the edge” and say “yes” to the life-challenging opportunities put in front of you every day.
ADHD, Inspirational, Leadership, Motivational
_________
Call for Proposals
NHPCO’s 11th Clinical Team Conference, Scientific Symposium and Pediatric Intensive: Performing in the Key of E: Excellence in Interdisciplinary Care Gaylord Opryland Nashville Resort and Convention Center, Nashville, TN
September 13 – 15, 2010: Clinical Team Conference,
Presentation/Paper Proposal Deadline: January 22, 2010
http://www.nhpco.org/i4a/pages/index.cfm?pageID=5669
CiTE 2010 :: Call for Presentations
CiTE 2010 Call for Speakers. Pearson eCollege and Pearson Learning Solutions invite faculty. Submit your presentation ideas and descriptions today! CiTE 2010 :
_________
Call for Presentations http://cite2010.com/cfs.html
Pearson eCollege and Pearson Learning Solutions invite faculty, administrators, program directors, instructional deans, librarians and other education professionals who use our solutions to submit proposals for general sessions at CiTE 2010.
This year’s users conference will feature a variety of thought-provoking sessions led by innovative educators and other thought leaders in online education. Submit your presentation ideas and descriptions today!
_________
International Association of Amusement Parks and Attractions
http://www.iaapa.org/education/CFP/2010CFP.asp
_________
TIPS AND ADVICE
Listen to the teleclass on Speaker Marketing, 12/30/09 with Susan Levin and special guest Reno Lovinson.
http://speakerservices.audioacrobat.com/download/SpeakerMarketing.mp3
_________
Speak at Libraries — Rita Emmett
If you are a new or low-fee speaker, consider giving a talk at your local library. Some do not pay, but many pay fees ranging from $50 to $250. Ask for the person in charge of programming, and realize they may book you for a year from now.
Advantages:
- It’s great place to practice.
- They do the marketing and you can gain ideas for your own marketing.
- They often have the ability to audio or video record you. A Chicago suburban library videotapes speakers and puts them on a local cable channel, showing it over and over and over. This gives you great credibility and exposure locally.
- They usually give (or sell at a very low fee) to you the recording and rights to use it.
- You can ask for a testimonial on their letterhead and permission to use it in your marketing. That opens the door to other libraries.
- Patrons of libraries are book people so they are big on buying books. If you do not have one of your own, consider asking another speaker if you can purchase their books at a discount so you can make a profit for yourself selling them. For example, people buy my books at half price and sell at retail, so they make 50% profit on each book.
- You can invite local potential clients to attend.
- You or the library can submit a press release and you can use reprints of that in your promotional material.
- Once you give your first talk at a library, mentioning it to other libraries helps to open doors.
- Occasionally, if you do a great job, the library might hire you to speak to staff, and they usually pay very well.
_________
Online schedule manager — Donna Gunter, OnlineBizU.com
Tungle (tungle.com) is an online schedule manager that couldn’t be easier to use. With Tungle you send dynamic meeting invitations through the online Tungle interface that are synced with your existing e-calendar and make meetings happen efficiently, with no email ping-pong or phone tag. You can propose multiple times to one or many people for them to choose from. People you invite don’t have to sign up for the service to reply to your invitations. All they need is an email address and a browser.
My two favorite features are the following:
Tungle automatically manages time zones. Invitees see proposed times in their own time zone.
Tungle will dynamically update your pending meeting invitations if you add new events to your calendar that overlap proposed times.
Once the meeting has been booked, everyone gets a confirmation and their calendars are updated. You can synchronize your Tungle calendar with Outlook, Google calendar, iCal/Entourage, or Lotus Notes.
You can make meetings much easier to schedule with the Tungle Me feature. Create your personal link to display your availability and let others schedule meetings with you without their having to sign up. When synced with your calendar, your link always shows your most up-to-date availability (free/busy only, not your calendar details). And you can place a Tungle Me button on your social networking profiles, as well as your Web site and blog. A Tungle app for the iPhone has just been added as well. Visitors to your link don’t have to sign up, but they will have to confirm who they are by verifying their email address. You get the final say over if and when you meet.
If you’re on a team and have to manage a meeting, you can connect to your network with cross-calendar sharing. Easily share your free/busy or details calendar with anyone, inside or outside your company, independent of their platform. You choose, on a person-by-person basis, whether you want to share your full details or free/busy calendar. Start or stop sharing with anyone, at any time. See your sharing buddies’ schedules overlaid on yours.
It’s very easy to use, and best of all, it’s a no-cost tool! Get affiliate link
_________
Amazon.com Marketing: How to Get Your Blog Published on Amazon’s Kindle, Donna Gunter
Amazon’s Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t get to pick the price Kindle owners pay to subscribe to your blog. Amazon chooses the price, based on what it believes is fair. This means $0.99 or $1.99 per month for most blogs. There is no way to distribute your blog for free.
The downside? You get only 30% of the subscription revenue. For example, if your blog sells for $0.99 cents and 1000 people subscribe to it via the Kindle, you’ll receive $297 per month rather than the full $990 per month paid to Amazon. International publishers must receive their funds via a U.S. check, which comes with a hefty international transaction charge.
All Kindle Blog subscriptions start with a 14-day free trial. Subscribers can cancel at any time during the free trial period. If they wish to continue their subscription, they do nothing and it will automatically continue at the regular monthly price.
How can you get your blog distributed on the Kindle? Here are the 6 easy steps to Kindle publication:
1. Sign up. Go to https://kindlepublishing.amazon.com to sign up.
2. Create new account. Your existing Amazon.com account information will not work here. You’ll need to create a new account. Because you are eligible to receive payments for subscriptions, you’ll also need to provide some banking information and a tax ID number. Unfortunately, they don’t pay commissions via Paypal.
3. Add your blog. You’ll need the following information to complete your submission.
–RSS/Atom feed for your blog (be sure that your posts appear as full posts rather than excerpts or your blog will fail validation)
–blog description
–blog screenshot
–blog masthead/banner
–blog keywords
4. Review your entries. Double-check your entries before publishing the results.
5. Publish your blog to Kindle. Once you hit the “Publish to Kindle” button, it will take 48-72 hours to appear in Amazon.
6. Promote your Amazon status. Once your blog is published, you can ask your blog readers to go to Amazon and rate your blog as well as review it.
In all honesty, you’re not going to make much money from Kindle for the moment. Even though images are black and white and video won’t play on the Kindle, it’s a convenient way to read blogs on the go. However, I believe that the more methods of distribution you provide for your content, the better. Follow these 6 steps and become a published blogger on Amazon today!
_________
Resource for Video Trailers, AuthorsBroadCast.com
Reno Lovison Marketing, (773) 989-1960
http://www.authorsbroadcast.com
We produce and display book videos trailers intended to help authors and publishers promote their books.
Like movie trailers – - book video trailers are intended to quickly acquaint readers with an author and/or the content of a book they might like to purchase and read.
Most of our videos are produced for printed books but we produce videos for e-books and audio books as well.
Readers and book lovers are invited to view book video trailers here. Then click through to the author’s or publisher’s website to learn more or make a purchase
Authors and publishers are invited to post your trailer here or have us produce a video trailer for your book.
_________
Seth Godin Blog
Is there a fear shortage? If so, I’m not seeing it.
When something is scarce, it’s valuable and smart people try to make more of it. So, should we be trying to make more fear?
Looking around, it appears as though the government, various media players and lots of well-meaning people have come to a conclusion that there’s a shortage of fear. So they’re busy making more of it. Making more when we already have a surplus…
We’re inundated about ways to avoid this pitfall or that risk.
If you see something, say something. Hmmm. Has that actually worked? Or x-raying shoes? When was the last time a bad guy was foiled because he couldn’t use a good camera to take a picture of a tourist attraction? Why do the authorities at Grand Central Station in New York wear desert camouflage?
Not just fear of terror (which is another word for fear). Fear of failure. Reminding people that an idea will never work, that the market is in failure, that all hope is lost–does that work very often?
Fear mongering is a lousy profession, one that ought to be regulated, if not banned. I’m more in favor of hope mongering. 2010 is the year that the world will change. In fact, every year is that year, but this is the only time we’ll get to change the world this time
_________
Speakers Community
UPCOMING TELECLASSES
Teleclasses FREE 4 Speakers Community Members 2 months complimentary Join now
Jan 14 – Every Word has Power, Yvonne Oswald
Why are the words you use when you speak so important? Because using low energy words such as hard, worry, difficult or problem, stimulates negative emotions in the middle or limbic brain, slowing down or diminishing your intent, while high energy, powerful impactful words like excitement, joy, fun, laughter, harmony or success get the imagination flowing by stimulating the cerebral cortex, the initiator of great results. Learn more
Jan 28 – Publicity Tactics: Get PR with Mainstream & Social Media Networks, Dan Janal
Do you scream when you pick up a newspaper and see someone quoted when you know that you are the authority in that field?
Ever wonder why your competitors get quoted and you don’t?
Wonder no longer. You are about to learn how to get the publicity you need to get the visibility and credibility you need to sell more speaking engagements and consulting services – so you get more clients and charge higher fees. Learn more.
Complimentary Preview teleclass for Speakers’ Summit ’10
Monday, Jan 25, 4-5pm PT or 7-8pm ET
Get Booked to Speak at Colleges and Presentation Skills-Speakers’ Summit Preview
Brent Scarpo and Jack Barnard Register
_________________
Subscribe to e-zine http://www.speakerservices.com/nl
_________________
And in the Blog
Gifts ad ReGifting
Online Video Advertising Opportunities are Limitless
