Archive for 2010
Posted on December 20th, 2010.
Mistake: Not creating a website that speaks directly to your target market’s needs. You expect meeting professionals to read through pages of features about you that are irrelevant to their needs.
Remedy: Create a website that’s about the client’s needs rather than all about you. Articulate the relevant facts about your background that are pertinent to the organization. Most are interested more in what you can do for them rather than what you have accomplished in your life.
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Posted on December 15th, 2010.
by Judy Cullins, judycullins@cox.net Want a lot more book sales? Want your business to stand out from the crowd? A blog, one of the best content marketing techniques, can give you much higher results than you imagined. It helps you build a following, build a reputation as the savvy expert in your field, and make increased book sales! [...]
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Posted on December 3rd, 2010.
By C.J. Hayden, Contributing Editor, Rain Today You’d be surprised how often my clients and students ask me to help them find a surefire sales letter or phone script that they can copy to use for their own sales efforts. Or maybe you wouldn’t. Perhaps you, too, have been misled into thinking that there is [...]
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Posted on November 26th, 2010.
By Mike Sachoff – Tue, 11/23/2010 smallbiznewz.net Susan note: Would like to hear your comments. I believe that social media is a terrific way to market yourself if done properly. Facebook and Twitter viewed as important marketing tools Small businesses have increased their use of social media tools and plan to focus more on those [...]
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Posted on November 23rd, 2010.
by Sue Papadoulis via SuccessfulAuthorSecrets.com or LoveYourLifePublishing.com. Using public relations (PR) is the fastest, easiest and least expensive way to build your brand, increase your customer base, explode your sales and give you expert status. Don’t overlook going after fr^ee publicity in the media – it is far more extensive and influential than a paid [...]
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Posted on November 18th, 2010.
Post by Donna Gunter, OnlineBizU Putting all of your eggs into one basket in your business is never a good idea. Diversity is key, which means that your revenue should come from a number of clients (not just two or three) and preferably should come from multiple sources other than your primary service. These multiple [...]
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Posted on November 17th, 2010.
By Maria Pergolino, Marketo Blog Any successful B2B social media plan includes strategies and tactics to forge relationships and build a brand. Building a brand through social strategies doesn’t happen overnight – it requires a sustained commitment using effective strategies for engagement and relationship building. This holds true when marketers consider building a presence on [...]
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Posted on October 29th, 2010.
Great post from Robert Grossman,
President and Chief Message Architect
Focus Creative Group, robert@focuscreative.com, http://www.focuscreative.com We all know how hard it is to market and get your message to your target audience. Video on the web is becoming more and more effective and common and will continue to grow. In fact According to the Wharton [...]
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Posted on October 18th, 2010.
What does it mean to be a “conscious business owner”? There’s been an evolution in the online conversation lately, I noticed, toward dwelling on the personal experience of being “conscious:” being in touch with one’s sense of purpose, feeling good about what you’re doing, making heartfelt decisions, being grateful and fair, being healthy and promoting [...]
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Posted on October 15th, 2010.
No news to buzz about? Speaking engagements to generate publicity. Here’s how to make the most of your efforts. By Rachel Meranus via Entrepreneur Sometimes companies face publicity droughts. Without a new product launch, an earnings announcement, a change in leadership or a relatable current event, companies can go through periods without the opportunity to [...]
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Posted on October 13th, 2010.
This post came from John Kremer’s weekly news johnkremer@bookmarket.com Nancy Juetten, author of Bye-Bye Boring Bios, send out the following email to encourage her affiliates and supporters to tweet about the new edition of her book. I think you could create a similar letter to promote your book: With Halloween coming up super fast, I [...]
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Posted on October 11th, 2010.
Selling out your event depends on the three “T”s of marketing your workshop. The first “T” is the “Timing” of your marketing campaign. The next “T” to get the butts in the seats of your workshop is all about the tools you need. After all, you have to have a mechanism in place to sell [...]
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Posted on October 9th, 2010.
By Stacy Karacostas smallbusinessnewz.com Need more, targeted, Website traffic? These days pay-per-click advertising has gotten prohibitively expensive. And competition for search engine rankings is tough. While social networking can be a terrific way to drive traffic it requires a clear strategy and a whole lot of work. That’s why I love submitting articles to online [...]
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Posted on September 28th, 2010.
Speaker Services offering for workshops in Los Angeles Click on the links to read more and to register. Saturday, October 16, 1-5pm Should You Self-Publish or Go Mainstream in a Changing Publishing World? Jean-Noel Bassior, $125 Explore the pros and cons of the many ways to get published. Publishing is changing as we speak…
You [...]
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Posted on September 15th, 2010.
This post comes from my colleague Wendy Scharfman’s blog, Coaching For Effective Communication www.wendyscharfman.com E-mail: wendy@wendyscharfman.com Susan note: You know that speaking is the number one fear over death for some peeps? Wendy offers some great tips for overcoming the “dread”. Great point she makes- Connection is the fear conversion factor. Are you connecting? I [...]
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Posted on September 10th, 2010.
Interview with Stever Robbins, Get-It-Done Guy Building on his Get-It-Done Guy podcast, which just passed its 7 millionth download, the Get-It-Done Guy’s 9 Steps to Work Less and Do More gives step by step advice on how to Live on Purpose, Stop Wasting Time, and much more. Need to stop procrastinating? Learn how to ‘speed [...]
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Posted on September 1st, 2010.
HOW TO USE STORYTELLING FOR BUSINESS AND WHY IT MATTERS The post today comes from my colleague Wendy Scharfman Coaching For Effective Communication www.wendyscharfman.com Today’s issue is about the use of storytelling in business. It’s one of the oldest and most magical forms of communication. Primitive peoples chronicled their lives on the walls of caves [...]
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Posted on August 25th, 2010.
Post by Sharon Berman via RainToday.com When people require the professional services of an accountant, attorney or other type of professional services provider, they are really looking for a knowledgeable, approachable individual they can talk to, not just a firm. Even if your website articulately communicates your expertise and experience, you remain just another faceless [...]
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Posted on August 18th, 2010.
Interview with Susan Levin, Speaker Services by Wendy Scharfman. I came across Susan several times as I was building my business and I believe “Attention must be paid” to the seeming coincidence of someone repeatedly appearing in your life. She offers great services, training and a wealth of information for people who want to market themselves as speakers.
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Posted on August 18th, 2010.
In this day and age, to truly make a lasting impact, you need to be a media conglomerate: a compelling speaker…a credible author…a believable video performer…a master marketer.
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Posted on August 4th, 2010.
Post from Wendy Scharfman Coaching For Effective Communication www.wendyscharfman.com Video is everywhere. YouTube, websites, training and product videos, corporate and marketing videos, media interviews… the list goes on. How do we get ready for our close-up? Video now gives us the ability to reach vast numbers of people in unprecedented ways. As in any public [...]
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Posted on August 4th, 2010.
Posted By Eric Gruber, Your Article Marketing Expert For now on, every Wednesday I will be posting new article submission sites and leads for those who want to get published on targeted websites, ezines and blogs. Here are today’s article submission leads: For those in health and wellness: 1. www.livingthehealthyway.info is looking for exclusive 400 [...]
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Posted on July 28th, 2010.
By Eric Gruber, Your Article Marketing Expert www.articlemarketingexperts.com Thank god for my article submission staff that manually submits my clients’ articles. The process is long and boring. It’s robotic work and can be quite painful. Trust me. I know because before I hired my staff, I handled all of the article submissions by myself so [...]
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Posted on July 24th, 2010.
How to Sell Your Ebooks and Reports in Amazon’s Kindle Store by Denise Wakeman Until I bought a Kindle last month, I had not paid much attention to the amazing content that’s available for digital download. Then, I discovered that I could promote my blogs on Amazon for download to the Kindle. Next, I found [...]
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Posted on July 21st, 2010.
Posted by Kipp Bodnar, http://blog.hubspot.com/blog The iPad has become the poster child for a new emerging device category: tablet computers. Much debate about this new device and category exists, but the numbers don’t lie. In the third quarter, Apple sold more than 3 Million iPads, meaning they sold almost as many iPads as Mac computers. [...]
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Posted on July 20th, 2010.
Published July 20, 2010, Social Media Examiner Whether you’re planning a real-world event (like a conference, tweetup or political gathering) or a virtual event (like a webinar or teleclass), social media can be an inexpensive, cost-effective way to build buzz, fill seats, and turn a one-off gathering into a recurring event. The trick is to [...]
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Posted on July 19th, 2010.
Move around, don’t hide behind the podium: It’s easy to seek shelter behind a speaker podium, especially when you’re nervous, but the podium is a subconscious “block” between you and your audience. Try to move as far away from it as you can.
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Posted on July 15th, 2010.
Association buyers choose speakers who are proven to their members. When you showcase your perspective to the opinion leaders through videos and conversations, you generate interest. And interest generates the next step, usually a visit to your website. If your topics fit the theme, and your demo video shows compelling footage, a speaking invitation isn’t far behind.
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Posted on July 5th, 2010.
And it was just a matter of time before people stopped putting videos on their blogs, and began vlogging. The video IS the blog post!
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Posted on June 23rd, 2010.
# Your team shows off its ability to glean information from a client group and organize that information into something solid and real.
# Teammates demonstrate how they work with one another. Team dynamics can be quite telling.
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