| About Speaker Services | | | Speakers’ Community | | |
|
| | Susan Levin, Speaker Services www.speakerservices.com |
Today my colleague Denise Wakeman, Blog Squad, offers tips on why it is essential to add video to your marketing strategy. Yesterday I spent several hours creating video on my Flip Mino HD for a variety of purposes: a coaching lesson for some VIP clients, a testimonial for a colleague; an endorsement for a product; [...]
Read Full Post | Make a Comment ( None so far )The following article includes pertinent information that may cause you to reconsider what you thought you understood. The most important thing is to study with an open mind and be willing to revise your understanding if necessary. post by Anders Eriksson You’ve got your engine running and you’re ready to get out there and find [...]
Read Full Post | Make a Comment ( None so far )post from Penny Sansevieri amarketingexpert.com Susan’s Note: This post is skewed towards responding to media leads rather then reaching out to reporters on your own with a personal pitch letter. Penny makes great points and you need to know how to respond both ways. Speaker Services is offering a Workshop on 9/12 on how to [...]
Read Full Post | Make a Comment ( None so far )By Chris Crum Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network. Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels. Do you [...]
Read Full Post | Make a Comment ( None so far )Susan Note: Great post it is all about relationships. All about the connection. And connection is the new currency. Read on… BTW: Speaker Services offers up to date media lists so that you can reach reporters directly with your pitch letter. See http://www.speakerservices.com/services/media-lists.html This post was co-written by Len Kendall and Dave Fleet. Dave heads [...]
Read Full Post | Make a Comment ( None so far )Posted by @Mark Ivey, 4/2/09 Ion Digital photo by Sean Dreilinger Susan’s Note: The world is changing rapidly you gotta keep on investing in your practice. Twitter offers another challenge read on. Pretend you’re a speaker approaching the stage at a big conference. As you walk up to the stage, you notice two big screens–one [...]
Read Full Post | Make a Comment ( None so far )Here’s an interesting post by David McDermott which I found on Bytestart out of the UK. It all comes down to being prepared so that you have a fighting chance to have a winning pitch. Speaker Services Team is available to support you in creating a winning pitch whether it be for speaking, media or [...]
Read Full Post | Make a Comment ( None so far )Carmine Gallo BusinessWeek Practice makes perfect. Get in front of an audience by teaching a class or lecturing at conferences, libraries, or service clubs New York real estate mogul Barbara Corcoran is a featured judge on Mark Burnett’s new ABC business reality show, Shark Tank. You might be familiar with Corcoran’s story—turning a boyfriend’s $1,000 [...]
Read Full Post | Make a Comment ( 1 so far )By Sam Cece, E-Commerce Times 07/28/09 Social media marketing is hot, and it’s likely to get hotter. Once a trend begins to bloom, it’s hard to resist the temptation to jump on the bandwagon as quickly as possible to garner the rewards of a new strategy. Yet it’s important to balance the impulse to be [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter, The Online Biz Resource Queen (TM) Amazon’s Kindle is a electronic book-reading device that allows people to purchase and download electronic versions of books, newspapers, and magazines. Now, you can have your blog available to Kindle readers, as well. Best of all, you can get paid for this strategy. However, you don’t [...]
Read Full Post | Make a Comment ( 1 so far )Post from Kare Anderson for Business@HomeJournal Even the most time-pressed business owner can attract more customers with less effort through the right cross-promotions. Why? Because when you join forces with other credible people who also reach your market you can reach your customers more efficiently, credibly and memorably with the right offers and services. To [...]
Read Full Post | Make a Comment ( None so far )Excellent overview of leading and coincident economic indicators for our industry including: Submitted By Anne Thornley-Brown from LinkedIn event Planning & Management Group Anne Specializes in Facilitated Business Team Building Retreats, Executive Retreats, Sales Rallies, & Incentive Travel 1. Group bookings lag into and lag out of major recessions. 2. Smaller groups pose less risk [...]
Read Full Post | Make a Comment ( 1 so far )post by Joseph Sommerville In challenging economic times, buyers look for value. The more you provide, the more likely you are to become the provider of choice. Presentations offer excellent opportunities to provide that value at different stages of the business development cycle. 5 Ways to Create More Value in Your Presentations 1. Solve a [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter, The Online Biz Resource Queen (TM) Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the [...]
Read Full Post | Make a Comment ( 3 so far )By Chris Crum Without Having to Pay for Anything You probably know by now that protecting the reputation of your brand online is critical to success. Word spreads fast on the Internet, and whether or not something is true, it can spiral out of control in a short time. That is why it’s important [...]
Read Full Post | Make a Comment ( None so far )To get the media’s attention you need to pitch a story that the media can actually hear. That sounds obvious, but it’s easy to miss that fact. Most people pitch the story they want to tell and pay no attention to developing a story that the media’s interested in. Don’t think just because you think [...]
Read Full Post | Make a Comment ( None so far )By Chris Crum Network Regularly Offers Useful Tips LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses. The series is clearly a way for the company to get people using LinkedIn more, [...]
Read Full Post | Make a Comment ( None so far )by Ed Barks Article from Associations Now, the flagship publication of the American Society of Association Executives (ASAE) The TV news crew arrives at your annual meeting. The reporter puts her microphone in your face while the camera operator zooms in on you. Now is your time to shine. Successful media interviews revolve around your [...]
Read Full Post | Make a Comment ( 1 so far )Post from Vickie K. Sullivan from RainToday By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.” The Assumption: That giving a great speech to the right audience will automatically ensure a steady stream of clients. The Reality: Getting applause and getting clients are [...]
Read Full Post | Make a Comment ( 3 so far )By Chris Crum – Tue, 06/30/2009 – WebProNews Study Shows How Journalists Use the Web tweetmeme_url = \’http://www.webpronews.com/topnews/2009/06/30/getting-the-media-to-cover-your-business\’; tweetmeme_source = \’webpronews\’; Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists [...]
Read Full Post | Make a Comment ( 1 so far )Pitching Tips If you’re about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about Know where I live Remember my name Write to me personally Use the ‘to’ field in your email Bonus: Get to know me first #1: Know what I write about I write [...]
Read Full Post | Make a Comment ( None so far )Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients. [...]
Read Full Post | Make a Comment ( None so far )Did you know that second only to your blog, the media room should be the most updated page on your website? When was the last time you updated your media room? For most of us, it’s probably been a while. We tend to put up media rooms and then forget about them. But more and [...]
Read Full Post | Make a Comment ( None so far )The following article appeared in the June 2009 issue of “Professional Development Forum Online,” a publication of the American Society of Association Executives (ASAE). By my colleague Ed Barks Susan note: I could not agree more with Ed’s post. It is vitally important to keep on learning. Please take a look too at the offerings [...]
Read Full Post | Make a Comment ( 1 so far )One good thing is that media outlets are scramming for news stories to capture and keep their audiences. What this means is that right now is an excellent opportunity to receive some free publicity and almost everyone could use a freebie in this economy. So just how do you impress the media today? Well, one [...]
Read Full Post | Make a Comment ( None so far )by Donna Gunter, The Online Biz Resource Queen (TM) Everyone is talking about social networking, and many claim social networking to be the panacea for all of your marketing ills. Marketing on social networking sites like Facebook, Linkedin, and Twitter can help you increase the size of your email list and help you grow your [...]
Read Full Post | Make a Comment ( None so far )PRESS RELEASE Diane DiResta, a licensed Speech Pathologist and author of Knockout Presentations, spoke at The Voice Foundation, the 38th annual scientific symposium on the voice. The conference attracts International otolaryngologists, speech scientists, vocal coaches, and speech pathologists who want to learn about the physiology and care of the professional voice. According to the National [...]
Read Full Post | Make a Comment ( None so far )by Dan Janal Reporters are dying to quote entrepreneurs, small business owners and consultants just like you. The trouble is, they don’t know you exist If only you can get your hands on a great media contact list, then you can get your name and credentials in front of reporters. This way they will contact [...]
Read Full Post | Make a Comment ( None so far )Post from the Jamaica Observer We have all been there – you and I. Every strand of hair in place, dressed to the nines and new shoes squeezing like the dickens but we have nevertheless rolled up to the function. We are here to give our full support and to hear the pearls of wisdom [...]
Read Full Post | Make a Comment ( None so far )By Sharon Housley Presentations can be a great way to attract new business, simply by making yourself more well-known. However, nerves can often get in the way of entrepreneurs who want to use speaking opportunities to develop their business. Follow these steps to overcome nerves and make a powerful presentation during your public speaking engagement… [...]
Read Full Post | Make a Comment ( None so far )
