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Small Business Help By Marketing Your Speaking Business and Watch Your Business Results Soar

Posted on November 4th, 2009.

Today’s post Leanne Hoagland Smith shares how speaking can boost your business.

Sometimes being somewhat old and of a strong Swedish heritage which means stubborn in my family, I fail to truly listen to the good advice that I have received along the way as I have grown my business. Recently, I just began to take some of that advice to heart specific to my marketing plan by growing my speaking business.

At a speaking engagement that came from a referral, I concluded the presentation with a funny line, “If you know of anyone who needs a speaker, please let me know as I speak for food.” This simple request brought several chuckles along with five requests to speak at local service organizations.

After speaking at each of these 5 new opportunities, I once again concluded that “If you know of any other local organizations who would enjoy hearing me speak, remember I speak for food.” New requests came across my desk including a couple of paid engagements. I never realized that growing my business through marketing my speaking services could be as simple as just asking for it.

By not charging for local speaking engagements, I have been able to begin to market myself as well as my message that personal improvement or business improvement must come from within each individual. Using humor, an extensive work history, a self-directed learning attitude and a lot of personal experiences, I am able to speak from the heart and bring value to those in the audience.

Speaking engagements are a small business help strategy that may become a primary source of income or continue to be marketing vehicle that allows others to begin to know you as a:

  • Business speaker
  • Change management speaker
  • Educational speaker
  • Inspirational speaker
  • Motivational speaker
  • Paradigm speaker
  • Spiritual speaker

Whatever the reason or reasons that you are speaking, just remember this simple suggestion to secure more opportunities: Just ask and if possible, sprinkle a little humor and see your engagements quickly multiply along with your business results.

One quick question,if you could secure one new client or breakthrough that one road block holding you back from success, what would that mean to you?

Visit http://www.processspecialist.com and explore everything from free articles to connecting with Leanne.

P.S. If you are seeking an affordable speaker, Leanne may be just the person to meet your need. Give a call and experience someone who speaks from the heart with purpose and passion to increase performance.

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Great advice.  Please note that since 1992 Speaker Services www.speakerservices.com brings speakers/authors together with audiences and offers training and marketing services. 

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Great article. It also doesn’t hurt if the speaker has written a book, or even an e-book. I just addressed this topic in “Why Speakers Fear Writing Books” http://bit.ly/10QZp1 Glad to meet another advocate for speakers! – Christine

Christine
November 6th, 2009

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