Connect with Reporters who Want to Hear Your Message: Tips for Perfect Pitch Letters
Jean-Noel Bassior & Susan Levin
Orange County Workshop, Sunday, November 1, 1-5pm
$99.00 Register Now
In this workshop you will learn now to:
- Contact reporters, bloggers, talk sho producers and other media people directly, using the language they understand
- Link your product, service or story to news of the day or issues on the national stage.
- Practice writing a powerful pitch letter that hooks the media and makes them want to know more about you and what you do.
- The difference between a pitch letter and a press release and how to know which one to send when you want publicity.
Does a good pitch letter guarantee an interview tomorrow? That depends on the media person’s needs, but it does put you on their radar and establish you as an expert they can call on for upcoming shows and stories. It makes them think: “This guest knows how to help our readers or audience solve a problem that matters in their lives.”
You’ll leave this class knowing how a well-written pitch letter can breathe new life into your book, film, product or service by showing the media why what you do − or have done − will fascinate readers and listeners, and why they should care.
and more
- Translate your story into the language of the media
- Tie your topic to what’s topical and gain maximum exposure
- Entice the media to write about your new product or service
- Discover how reporters build news stories and what they’re really after
- Communicate your key message to the news media, audiences and clients
- Craft a stellar angle that the media will embrace it
