Speaker Services, October 09 E-Zine
Speaker Services- October ’09 - E-Zine
This is the first time I am publishing my e-zine on the blog. More then likely I will post some of the past issues soon especially if ya all send me your comments.
There is so much valuable information to be shared.
If you care to subscribe to our e mail out reaches here a great place to subscribe http://www.speakerservices.com/nl/
Susan, susan@speakerservices.com
In this Issue
- Note from Susan Levin
- New & Renewing Speakers & Authors
- Tips & Advice & Resources
- Article: Social Networking: 7 Strategies to Finding Your Target Market on Twitter
Greetings from Susan Levin
“Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.” Jay Conrad Levinson
Isn’t that true? And it is changing so fast that it is challenging to stay up with all the trends. Social media has profoundly altered the way we market and communicate. Not sure what I am talking about? Social Media Marketing is the use of technology combined with social interaction to create or co-create value. Here’s a great way to understand it and to see the make up of social media marketing. Content + Context + Connections + Community = Social Media Marketing.
Last week PR Wire offered a Webinar on how to include video in your PR releases/Pitch Letters which you then can use to leverage your social networks, post to your blog, tweet your video nd more. According to the speakers they have had great success including a short video on their new releases. A picture is worth a 1,000 words a Video is worth millions. We are offering one camera shoots in November ask me about it if you would like to create a few short professional videos. Our 3 camera video demo showcase is November 8 in LA. We have 2 slots open at this time. It is exciting times as there are many more ways to distribute your videos whether it is a one or three camera video. You see video is viral.
Social networking sites offer businesses and individuals both networking and marketing opportunities, all at no cost. However, if you don’t know how to make your social networking site work for you, you might end up losing business instead of gaining it!
Here are a few articles that you might want to read
Top Ten Reasons Why You Must Add Video to Your Marketing Mix This Fall
Failing at the Future: 10 Reasons Why Some Companies will Miss out on the Economic Upturn!
Donna Gunter talks to us today about Strategies to Finding Your Target Market on Twitter. I have also included other tips on how to tweet and use hashtags.
Regarding community will we see you at the LA Meet Up, Speak Up Networking and Get Mentored event in Marina del Rey, Wednesday, October 7? Click here for details to register. We want to connect with you. You must sign up by Monday, October 5.
On Sunday October 11 I will be at An Empowered Woman Expo Networking Event you are welcome to attend and please stop by and say hello.
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NEW AND RENEWING SPEAKERS AND AUTHORS October 2009
Dr. Bunny Vreeland, video — Ventura County, CA
Board Certified clinical hypnotherapist and award-winning image consultant combines expertise in both fields to help you lose weight, ease stress, stop smoking, conquer phobias, and give yourself a makeover — inside and out.
Anti-Aging, Body-Mind, Stress Management
Jeffrey I Condon , author — S. California
Attorney/author reveals how to divide your money and property after you are gone — without dividing your family.
Estate Planning, Inheritance Planning, Senior Issues, Wills/Living Trusts
See all speakers/authors
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Are you connecting with us via the Speakers’ Community?
Look at who I am interviewing in October.
- Oct 14 Make Money in Your Jammies: Creating Income from Teleseminars, Blogs and Subsequent Products, Rebecca Morgan
- Oct 29 Market Your Book Beyond the Platform, Shel Horowitz
Speakers Community is a Membership club and if you care to join us you can join the community for 60 days for free and have access to the 2 teleclass interviews each month plus the last two years of mp3’s.
This is an online library of stellar experts on various aspects of the speaking industry. Can anyone tell me where they can access information as such from the experts for $10 an hour? That’s right it is a mere $19.95 a month. Talk about a stimulus package!
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Susans’ Recommended Resource- AudioAcrobat
I love audioacrobat and have been using it for 3 years.
AudioAcrobat – Powerful and Easy Online Radio and Audio Content Development Tool
AudioAcrobat is an audio recording, streaming and hosting service. All of your audio and video messages are automatically converted into a single of html code that can be uploaded to any Website.
AudioAcrobat is the easiest way to add great audio to your Web site and emails. Produce your own online radio show and broadcast to the world!
Record testimonials of your clients and customers! It is the simple way to create audio with your telephone, PC microphone or by uploading files. It is absolutely painless audio recording!
Use AudioAcrobat for:
* Advertising * Advice * Announcements * Classes * Coaching * Conference Calls * Demos * Events * Fun * Fund Raising * Greetings * How-to * Humor * Interviews * Introductions * Lectures * Music Clips * Opinions * Presentations * Product Descriptions * Radio Shows * Seminars * Statements * Support * Testimonials * Workshops
Learn more and try it out 30 days free
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Want a Kindle edition of your book? Use Word
John Kremer www.bookmarket.com
In a web article, Aaron Shepard shares how to use Microsoft Word to format your book for Kindle. He offers succinct and clear instructions on how to do this at http://www.newselfpublishing.com/WordKindle.html.
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Enormous Wisdom on Ethical Business Success…Big Discount for You
One of the most remarkable books I’ve come across is Shel Horowitz’s award-winning Principled Profit: Marketing That Puts People First. In 160 pages, Shel lays out a number of forward-thinking ideas about ethics, environmental sustainability, and mutually beneficial partnerships–and shows, hands-on, how to put these ideas into practice in your own business, slashing marketing costs and boosting profit as you go.
This groundbreaking book was endorsed by over 80 entrepreneurs and marketers from Chicken Soup co-creator Jack Canfield to former US Secretary of Labor Robert Reich…resold to publishers in India and Mexico…purchased in bulk by the president of Southwest Airlines–and business publisher John Wiley & Sons bought the rights and is using the book as a basis for Shel’s eighth book, Guerrilla Marketing Goes Green, which Shel is co-authoring with Jay Conrad Levinson.
But once the new book comes out, Shel is prohibited by contract from selling the old one. So he’s asked me to offer them to you at a deep discount, and with two e-books he’s written as bonuses. Please visit http://bit.ly/18KeY1 to take advantage of this incredible value
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Sell more books with Twitter hashtags, John Kremer
The following tip was provided by Michael Volkin, author of Social Networking for Authors:
Twitter is not only good for keeping in touch with customers, but you can also find new customers with hashtags. I have had great success selling books using Twitter hashtags.
Hashtags are a way Twitter uses organize their tweets about a specific topic. For example, if you want to tweet about real estate, you could start off a tweet with a pound sign then the word real estate, like this #RealEstate. There are numerous hashtags that have already been established, and new ones cropping up daily.
So why use hashtags? Because Twitter users often search hashtags for content. So if you’re tweeting about your book and using proper hashtags, a potential customer can come across your book who wouldn’t have otherwise. Go to hashtags.org and search for hashtags that Twitter users are using right now. Who knows, maybe you’ll find a customer or two….or ten.
Be sure to follow me on Twitter (username: @NetworkAuthor), I’ll follow you back. For more tips on how to market your book via social networks, go to Michael Volkin’s SellaTonofBooks.com and purchase his new book Social Networking for Authors-Untapped Possibilities for Wealth.
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What to tweet about?
a few key tweets from JohnKremer@bookmarket.com
I share some interesting resources and tips in my regular tweeting via Twitter. If you want to get those tips as I share them, follow me at http://www.twitter.com/johnkremer
Twitter Mania Manual now 94 pages. Download free at
http://www.bookmarket.com/50WaystoTweet.htm
Want to sell rights to a cookbook? Check out http://bookmarket.com/cookbook.htm
SpeakerServices Tweets
Get Paid to Speak at Conferences, Seminars, Schools or Colleges. Learn everything u need 2 win the Game of Speaking http://ping.fm/ifbo3
Meet Dr Bunny Speaker hypnotherapist helps you lose weight, ease stress, stop smoking, conquer phobias http://bit.ly/xTCgm
Do u have a media room on your website? It’s a place 2 share press, speaking gigs, pitch letters, articles blog post http://bit.ly/2M7n6M
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ARTICLE
Social Networking: 7 Strategies to Finding Your Target Market on Twitter, Donna Gunter Onlinebizu.com
Social networking using Twitter seems to be the most popular way to connect today, from celebrity Ashton Kutcher’s challenge to Oprah to reach one million friends first (Ashton won) to a U.S. State Department official contacting the co-founder of Twitter to delay upgrading the Twitter system so as not to interrupt election dialogue in Iran. More and more news agencies are using Twitter to keep their audience up-to-date, and local businesses are also jumping on the Twitter bandwagon as an immediate way to connect with their customers, as well.
How can you make the best use of Twitter in your business? It all starts with having followers in your target market. No doubt you’ve been inundated with email offers of things like “10,000 Twitter followers in 60 seconds for only $19.95!” Trust me — 1000 followers that are members of your target market are much more useful to the growth of your business via social networking than 10,000 followers that come from anywhere.
How do you find members of your target market on Twitter? Here are my top 7 strategies:
1. Add people you know in your industry. Twitter permits people to use fictitious names or business names as their Twitter identity, rather than their given name. So, it may be difficult at times to find the person you’re seeking, especially if she goes by “ShoeDiva” on Twitter and you know her as Miranda Smith. Try Twitter Search or Advanced Search , to help you in your quest.
2. Find others with the same interests or serving the same target market. The online yellow pages of Twitter users, Twellow.com, permits users to list themselves by industry and interests. If your business isn’t currently listed on Twellow, take a few minutes to do that right away.
3. Follow those in the same geographic region. If marketing to your local area is an important part of your business, find local members of your target market by using Twellowhood.com or TwitterLocal.com and find the top movers and shakers in your region, as well as some members of your target market. If you want to meet fellow Tweeps face-to-face, search local Tweetups at TwtVite,com, or create your own gathering.
4. Get relevant recommendations. The free service, MrTweet.com, will provide you with info on recommended people to follow based on your current Twitter profile. You do have to follow MrTweet in order to participate. Once you’re logged in, you can see your recommendations, along with how these recommendations are connected to your list of followers. You can evaluate your recommendations, and MrTweet will make changes in your recommended list accordingly.
5. Follow those who follow you. It’s considered good Twitter etiquette to follow those people who’ve chosen to follow you. And, to prevent being labeled a Twitter snob, ideally you should be following more people than are following you. I have automated my ability to follow my followers by using a free version of TweetLater.com.
6. Look for keywords. Another way to find relevant followers is to keep track of people mentioning certain keywords in their Tweets. I do that through the free version of TweetLater.com. I use this same service to keep track of any mentions of me or my company on Twitter in the very same way I use Google Alerts.
7. Find groups. Twibes.com permits you to find groups by industry and interest and join them and/or see the members of each group. And, if you so inclined, you can create your own Twitter group, as well.
Remember, finding your target market is just the beginning. Once you’ve found them, you need to begin to build relationships with them. This means paying attention to what they say so that you can respond when appropriate either with a direct message (DM) or an @ reply that is public or retweeting (RT) their message to your followers when you feel someone has great info that would be useful to those who follow you. Take 10-15 minutes per day to keep yourself informed about what’s happening with your Tweeps and watch your business grow!
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Speaker Services Workshops
Saturday, October 24
Social Media Marketing: The New Frontier, Susan Levin
Learn more/register http://tinyurl.com/ps7vwk
Social media has profoundly altered the way we market and communicate.
Social Media Marketing is the use of technology combined with social interaction to create or co-create value.
Content + Context + Connections + Community = Social Media Marketing
Marketing on social networking sites like Facebook, Linkedin, and Twitter can help increase the size of your email list and grow your business. The key to success is making sure that members of your target market are in your network.
What consumers are primarily interested in today are not features, but relationships.”
– Harry Beckwith, “Selling the Invisible”
In the workshop you will learn tools, tactics and implementation techniques to
- Build your business with social networking and increase your online visibility
- Develop a social media strategy presence across the key social media platforms
- Leverage and create content, connection, and community
- Explore why it’s never about the sale, it’s always about the relationship
- Produce and distribute content that can be shared and extends the voice of your brand, product and company
- Explore how articles writing, blogs, utube can create brand awareness and buzz
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Sunday, November 1 in Costa Mesa, CA
Learn how to write pitch letters, grab attention of reporters
- Contact reporters, bloggers, talk show producers and other media people directly, using the language they understand.
- Link your product, service or story to news of the day or issues on the national stage.
- Practice writing a powerful pitch letter that hooks the media and makes them want to know more about you and what you do.
- The difference between a pitch letter and a press release and how to know which one to send when you want publicity.
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