Reasons to Consider Online Video Strategies
By Chris Crum
Chris is a content coordinator and staff writer for SmallBusinessNewz and the iEntry Network.
Over the past year or two, online video has become a much more widely discussed topic for businesses and marketers, not to mention entertainment. There have been many strides made on a variety of different levels. Do you have an online video strategy?
Here are some stats to chew on from a comScore report for July:
- 81% of the total US Internet audience viewed online video
- The average online video viewer watched 500 minutes of video, or 8.3 hours.
- 120.3 million viewers watched 8.9 billion videos on YouTube.com (74.1 videos per viewer).
- 48.2 million viewers watched 518.6 million videos on MySpace.com (10.8 videos per viewer).
- The duration of the average online video was 3.7 minutes.
If those stats weren’t enough, allow me to briefly discuss ten more reasons why you may want to consider implementing some kind of online video strategy.
1. YouTube has its own AdSense now.
Earlier this month, YouTube announced it would begin implementing an AdSense-like program, which would allow promoted videos to appear on watch pages throughout the site.
2. People are watching videos on Facebook.
Facebook is rivaling Google these days for where people are spending their time online. People are also frequently sharing videos on the popular social network, not to mention broadcasting them directly from it.
Earlier this month, YouTube announced it would begin implementing an AdSense-like program, which would allow promoted videos to appear on watch pages throughout the site.
3. People are watching videos on Twitter.
Twitter doesn’t exactly have the reach that Facebook does, but as you’re probably well aware, Twitter awareness is growing rapidly, and there are ways to broadcast videos via Twitter.
4. People are watching videos on their phones
No matter what site they’re coming from, people are watching more videos on their smartphones. This is a device that users have with them all day long. It is also a likely killer of time when users have said time to kill.
5. Online video drives user engagement
Studies show that online video is driving user engagement. This article discusses one in particular from Yahoo, Interpret, Havas Digital, Warner Bros., and PHD.
6. Rank in Google’s Universal Search
Videos frequently appear in regular Google web search results, via Google’s Universal Search. Google’s Matt Cutts recently discussed factors to take into consideration with regards to this.
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