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By Chris Crum Without Having to Pay for Anything You probably know by now that protecting the reputation of your brand online is critical to success. Word spreads fast on the Internet, and whether or not something is true, it can spiral out of control in a short time. That is why it’s important [...]
Read Full Post | Make a Comment ( None so far )To get the media’s attention you need to pitch a story that the media can actually hear. That sounds obvious, but it’s easy to miss that fact. Most people pitch the story they want to tell and pay no attention to developing a story that the media’s interested in. Don’t think just because you think [...]
Read Full Post | Make a Comment ( None so far )By Chris Crum Network Regularly Offers Useful Tips LinkedIn has been running a series on its company blog in which guest authors (small business owners in some cases) share some ways that LinkedIn has helped them run their businesses. The series is clearly a way for the company to get people using LinkedIn more, [...]
Read Full Post | Make a Comment ( None so far )by Ed Barks Article from Associations Now, the flagship publication of the American Society of Association Executives (ASAE) The TV news crew arrives at your annual meeting. The reporter puts her microphone in your face while the camera operator zooms in on you. Now is your time to shine. Successful media interviews revolve around your [...]
Read Full Post | Make a Comment ( 1 so far )Post from Vickie K. Sullivan from RainToday By now, it’s old news. Experts know that speaking at conferences and conventions builds a platform of credibility, visibility and “brandability.” The Assumption: That giving a great speech to the right audience will automatically ensure a steady stream of clients. The Reality: Getting applause and getting clients are [...]
Read Full Post | Make a Comment ( 3 so far )By Chris Crum – Tue, 06/30/2009 – WebProNews Study Shows How Journalists Use the Web tweetmeme_url = \’http://www.webpronews.com/topnews/2009/06/30/getting-the-media-to-cover-your-business\’; tweetmeme_source = \’webpronews\’; Arketi Group has released findings of a study on how journalists use the Internet. The web provides a great many resources to both online and offline journalists. Here are some ways that most journalists [...]
Read Full Post | Make a Comment ( 1 so far )Pitching Tips If you’re about to pitch me, I have five guidelines for you (plus one for luck): Know what I write about Know where I live Remember my name Write to me personally Use the ‘to’ field in your email Bonus: Get to know me first #1: Know what I write about I write [...]
Read Full Post | Make a Comment ( None so far )Internet radio is an excellent and low cost way to market your products and services. Your potential audience can include the hundreds of millions of people who have internet access. Unlike using media such as terrestrial radio or television, internet radio is a low or no-cost way to market to large numbers of potential clients. [...]
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