A Poor Introduction Can Kill A Speech Before You Start

Posted on May 10th, 2009.

My observations: Presenters often forget that their introduction is a piece of their marketing. It gives us an opportunity to seed our marketing and let the attendees know who we are.It is vitally important that you write your own introduction and not leave it up to the person who is introducing you. Actually send it ahead to that person and you can also add it as one on the links on your meeting planner page.Please remember to say what you are talking about that day and also to say please help we welcome…….

The following post comes from the blog http://www.theaccidentalcommunicator.com

We spend all of this time coming up with our next speech, getting each and every word just right, practicing the speech, the gestures, the pauses, only to get killed before we even open our mouths to speak.How does this crime occur? Simple – whoever is running the show delivers a bad introduction and then turns the stage over to us. Just imagine the total silence that grips the room then – all of a sudden there is no excitement about who you are or what you are going to be saying.

Talk about having to dig yourself out of a hole before you even start!Michael Varma is a professional speaker who had found himself in this situation a number of times and has come up with some ways to avoid it.First off, as a presenter you’ve got to spend some time thinking about just what an introduction is designed to do.

In the world of professional comedy, a warm-up act comes out before the main act. The role of the warm-up act is simply to get the audience used to laughing. This makes things much easier for the main act – the audience is already conditioned to laugh no matter what the main act says. An introduction does the same thing for a presenter.As a presenter, you need to come up with a good introduction for yourself and your speech. A good introduction needs to contain three things:

Content: What are you going to be talking about? This is designed to grab your audience’s attention so that they will be eager to hear more.
Context: Just knowing WHAT you will be talking about is not enough, your audience needs to know WHY you will be talking about it and why they should care. Providing them with this information will start to build a bridge between you on stage and the audience even before you start to speak.
Credibility: Providing the audience with a reason why you are the best person to be talking to them about this topic is the final part of an introduction. All too often we put too much information here (we are, after all, proud of ourselves). In all honesty, one or two sentences does the trick.

Look, you can’t always control the way life goes and sometimes you will be introduced poorly. However, if you write out your introduction, print it out nice an large and provide it to your introducer BEFORE he or she goes on stage, then you will have done your best to avoid being a victim of the crime of a poor introduction.

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