Land Speaking Gigs with a WOW Speaker One Sheet
One inexpensive but effective marketing tactic that many consultants and service providers use is speaking in front of target audiences. They find that speaking engagements help them to build awareness of their business. Speaking has a lot of benefits:
- Opportunity to talk to a group of potential referrals and future clients
- Helps to establish you as an expert for your topic or field of interest
- More effective than just attending a meeting and networking
How do you get those speaking engagements? One way is by using a speaker sheet, which can be compared to a sell sheet or spec sheet for a product. A speaker sheet is also called a Speaker Fact Sheet or “One-Sheet“.
They are designed for meeting planners to quickly review information needed for booking the speaker. The speaker sheet should show how you are an expert in a certain area. It’s a sales tool to aid in getting speaking engagements.
Speaker One Sheet: Preliminary Planning
The goal of your one sheet (also known as a a onesheet, onepage, one page, one pager, promotional sheet, etc) is to present a visual representation of you, your topic(s) and what you will deliver to an audience—in a condensed, easy to disseminate format. Your one page is about YOU the speaker and your presentation, not your company or a sales piece on the services your company offers.
A one sheet should be:
- Be visually appealing and professional
- Give the reader an impression of what the audience will “feel” when you speak
- Generate interest in you, your topic and what is unique and special about your presentation
- Show value and results
- Provide credibility
- Provide a way to contact you or your bureau for additional information
- Be only one page. (one or two sided)
- Be printed professionally on high quality paper and you need to have an online PDF version. The online version is becoming the most important these days. But some people still request hard copies.
Tip: 5-7 bullet points of the benefits of your presentation. What’s in it for the audience.
ie: Design an electronic presentation package that attracts meeting planners to hire you
Use action words-verbs that paint a picture. For example:abolish, accelerate, achieve, adopt, align, assess, avoid, capture, choose, connect, create, define, deliver, develop, discover, eliminate…
Speaker Services is offering a one day workshop in Los Angeles on July 11, 2009 with Sheryl Roush Solid Gold One Sheets and guest writer Jean-Noel Bassior
Sheryl Roush, Marketing Design Expert, Int’l Speaker & Trainer, 12-time Author, Sparkle Presentations, Inc. www.SparklePresentations.com
The fee is $325 through July 1 thereafter $425 (includes 30 minute consultation with Sheryl).
Listen to a teleclass with Sheryl talking about Solid Gold One Sheets. Click here to listen
Make A Comment: ( 2 so far )
2 Responses to “Land Speaking Gigs with a WOW Speaker One Sheet”
Loren Fogelman
May 14th, 2009
This is great advice! And it is also important to remember that if you can’t get yourself right where you need to be for the speaking engagement, that there are a number of wonderful motivational speakers out there who you can book for your event, and learn from for your own next gig!
Bree Jackson
September 10th, 2009
Thanks for the post and some easy pointers on creating a one sheet. One sheets are your calling card for lining up speaking engagements.