Write a Short Book to Brand your Speaking Business
post by Judy Cullins www.bookcoaching.com
The myth continues-that a real book must be in print and it must be over 160 pages. Speaker need to rethink the premier approach: Write a short book and self-publish it, to get more bookings, get your word out to thousands, gain credibility, as well as vast virtual promotion and an ongoing increased stream of income.
1. You can write your short (50 pages to 100 pages) print and eBook at the same time using Microsoft Word..
Speakers need to know that business people’s reading hours are down from 123 hours per year in 1999, to 109 hours in 2001, and in 2005–the figure is even lower. They want short how-to books.
Speakers have the edge over other businesses because you already have past talks, cassettes, or articles you’ve already written. Just dust them off with a new angle for each audience. This approach creates even more information products that fill that wealth stream.
2. If you don’t get a book out, you don’t get the bookings, your word out, or ongoing lifelong income.
3. To get started:
-Write about what you know–you are the expert
-Solve your audience’s problem or challenge
-List 5-10 benefits and features of your book
-Know your thesis before you write a word
-List 3-5 major topics to later become your chapter titles
-List 3-5 sub points for one chapter title
Take just five – ten hours a week to get your book written in less than a month. Watch your speaking business thrive!
Make A Comment: ( 2 so far )
2 Responses to “Write a Short Book to Brand your Speaking Business”
gail brown
April 3rd, 2009
Cool,
It would be so much cheaper by this way as well . and with this new method any one can have their own book
Anyway, thanks for the post
geeks
August 13th, 2009
Thank you for your information. I train and speak on 15 topics and really need to get a book done..there are at least two that I have to write but I would rather speak!!
I need to set some goals-especially for the current workshop I am pitching on Surviving
Unemployment.