Leverage Your Marketing Success – Write a How to Article
Post by Judy Cullins
You want your business to be noticed by hundreds and more of unique visitors at your web site every day. You already know that online article directories, ezine publishers, webmasters, and blogs want free content in all kinds of categories. They want and need health, marketing, financial, and spiritual information. To check out where your article fits into the hundreds of categories, go to www.ezinearticles.com.
Article marketing and the audience you serve to make a difference in their lives is a promotion marriage made in heaven. But, you will have a much better chance of attracting your target audience, creating ongoing relationships, and accomplishing top product sales if you write an article that solves a problem for your audience.
Let’s assume your audience is business people like yourself who needs a problem solved–to stop procrastinating, write a book, market a book, create wealth, market a business, create wealth, or develop a loving relationship.
How To Article Writing Formats That Bring your Audience Flocking to your Site.
1. Write a How To Article
Information hungry business people want this one! First, open with a hook–something that will entice your reader to keep reading. That may be a shocking fact, a ponder question.
Then, establish rapport by including the background of the problem and where your audience is now with the challenge.
Follow with solutions and benefits in the article body to make a difference in their lives. You can number these for clarity.
Don’t worry about your article giving away the store. Readers will judge you by your easy to read, organized, concise style and content, and will be come to your web site to see what else you offer.
To get started, make a list of topics you know or that relate to your business. Take one at a time and write a short piece on it. You can write a short article around 400 words to start.
For solutions to the problem, give information and resources that will assist your audience. That includes web sites with the URLs, book titles, or particular experts you know can help get to the solution.
Sample Article Titles from Clients:
“How to Procrastinate to Your Heart’s Desires;” ” How to Create Employees Who Can Hardly Wait to Get to Work Each Day;” and “Promote your Coaching and Speaking Business Through Free Articles.”
2. Write Tips
This kind of how to article takes the shortest time to write and is also the easiest format. Even if you think you can’t write, you can write a tip.
Create a title first. “Five Ways to Strop Procrastination.” After the opening hook, include an introduction with your thesis–the point you want to prove, or the problem you are about to solve. Usually one or two sentences are enough. At the end, include a one or two sentence conclusion in which you add one more punchy way to stimulate your reader to act. Remember to include your power-packed signature file below each article or tip.
To write a tip, after the title….
1. Start with a command such as ” Do this.”
2. Follow that by the consequence of not following the tip. Or, show a benefit of following the tip.
3. Show examples or resources to solve a problem and put the tip into action.
Write an article with 3, 5, 7 or 10 tips in it. It’s best to give a complete tip as listed above rather than just a list. Don’t bore people with a long list.
Tips can be 100-300 words. Keep some on your web site, combine them into a book to sell with correct headers and headlines.
The Biggest Mistake even Experts Make
Starting one tip out with a command verb and using a noun phrase for the next one. This inconsistency makes the article difficult to read and understand quickly.
Expand your influence with how to articles. You’ll attract new tailored visitors, clients and profits.
Book and Internet Marketing Coach, Judy Cullins, can help you build credibility and clients, sell a lot of books, and make maximum profits. Author of 11 books including Write your eBook or Other Short Book Fast and The Fast and Cheap Way to Explode Targeted Web Traffic” Get her free eBook”20 High Octane Book Writing and Marketing Tips” and two free monthly ezines at http://www.bookcoaching.com
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One Response to “Leverage Your Marketing Success – Write a How to Article”
Danna Tullis
February 19th, 2009
Judy,
Excellent ideas about writing articles. It had just been suggested to me that I should think about doing just that.
Thanks for posting great guidelines!