6 Critical Elements of a Video
Post by Joan Stewart, The Publicity Hound
Do not confuse this information please for a 3 camera speaker video demo shoot. This post is more about posting your videos on video sharing sites. If you need a speaker video please check out the this link
When you’re creating video for the video-sharing sites like YouTube, be sure your video includes six critical elements:
–The title. This is normally located above the video and it’s searchable. The first words of your title should be the most important keywords of your video. Instead of “6 Powerful Tips forTV Publicity,” my video would say “TV Publicity–6 Powerful Tips.”
–The description. This tells viewers what the video is about and it should include keywords. Write two descriptions–one of less than 200 characters and one of more than 200 characters because some video sites take only short descriptions.
–Tags, or keywords. When you upload a video, they ask you for the title, the description and the tags. Don’t go overboard repeating the same keywords you put in the title and description. Think about other keywords that might apply. Also, you can put common misspellings in these tags.
–When you shoot your video, refer to your keywords in the video and make them part of your script. Also mention your website by name. here’s a website called EveryZing.com. It has the capability of listening to your words in a video and turning them into text and making the text searchable. It will probably be awhile before everybody starts using EveryZing, but your videos will be ready if you mention your keywords and website in them.
–An open and closing slide, both of which should include your website URL to make it easy for viewers to find you.
–A watermark. This usually appears at the bottom of the video. It can include your URL, or the name of your company or your brand. Viewers can see it the entire time they are watching your video.
These tips are excerpted from the chapter “Tom’s How-to Video Guide,” a new addition to the 2008-2009 version of my ebook “How to be a Kick-butt Publicity Hound,” which I co-wrote with Tom Antion. He gives you step-by-step instructions on how to shoot and produce video that pulls a ton of traffic to your website.
The updated version of the ebook also includes chapters on MySpace, Facebook, LinkedIn, Twitter, and social bookmarking.
The ebook is one of my most popular products, sort of a one-stop- shop on how to generate thousands of dollars in online and offline publicity. Read more about what it includes-click on the e-book link on the left side of the page.
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