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| | Susan Levin, Speaker Services www.speakerservices.com |
written by Susan Levin Are you watering your business? No matter where you are on your path Speaker Services since ’92 has a myriad of services that will keep you and your business evergreen. It is essential to budget some of our services into your marketing plan. 11 TIPS TO WATER YOUR BUSINESS: [...]
Read Full Post | Make a Comment ( None so far )The following post is from my colleague Diane DiResta from her blog Has this happened to you? I attended a teleseminar the other day. The guest speaker was touted as a real expert in his field. Based on his background this was true. The teleseminar was given in two parts with each part being one [...]
Read Full Post | Make a Comment ( None so far )This is truly a wonderful publishing guide that explains and shows you the ins and outs of the publishing industry. I found it at http://promoteyourproduct.wordpress.com Most writers claim that ‘writing’ is the painless part of being a writer– the real challenge begins when you attempt to publish your masterpiece. The book industry can be a [...]
Read Full Post | Make a Comment ( 2 so far )Quick! Answer this question: What do you think of when you hear the term “relationship marketing”? If the only things that came to mind were your local business networking group, local chamber of commerce, or service club, you might not be aware of new strategies in 21st century relationship marketing. There is nothing wrong with [...]
Read Full Post | Make a Comment ( None so far )The following post is by By Vickie Sullivan, Contributing Editor for Rain Today Between the explosion of the Internet, media outlets, teleclasses, and webinars, professional service firms have many opportunities to showcase their expertise. Getting in front of our ideal clients with blogs, articles, and speeches is also much easier. The challenge now: this [...]
Read Full Post | Make a Comment ( None so far )The following post is from my colleague Burt Dubin. We’re talkin’ about the game of being an expert at what you do. These rules are unforgiving. Break them and a remorseless force simply sweeps you off the board, clicks you off the screen—and you’re not even history. You’re nuthin’, baby. Abide by these rules and [...]
Read Full Post | Make a Comment ( None so far )Imagine that you have spent the better part of two weeks working on an important speech you plan to give to your firm. You think you have done everything right. Read on as Laurie Brown offers simple tips to keep the audience from falling asleep (post from Rain Today ) You have created a PowerPoint [...]
Read Full Post | Make a Comment ( None so far )I am visiting friends today in Santa Rosa, CA and consulting with them on how to drive more traffic to their website. Although they have had a website for many years they have not kept an active on line presence via e-mail. The marketing climate has shifted over the years and we need to be [...]
Read Full Post | Make a Comment ( None so far )By C.J. Hayden ” A weekday edition of The New York Times contains more information than the average person was likely to come across in a lifetime in 17th century England.” – R.S. Wurman, “Information Anxiety” How many times today has someone already tried to sell you something? The ads come in by email, snail [...]
Read Full Post | Make a Comment ( None so far )Four Tips on Tip Sheets by Fern Reiss, CEO, PublishingGame.com Getting newspaper and magazine coverage for your book can be challenging. The book review section has disappeared from many publications; the lifestyle section is very competitive. But a simple tip sheet from your book can get you into almost any publication in America. Here are [...]
Read Full Post | Make a Comment ( 1 so far )The Soul of Selling is Service by Chellie Campbell Susan note: Chellie is one of our speakers at www.speakerservices.com directory see her speaker listing and video demo as well as one of my long time networking colleagues. I have observed her grow her business over the past 16 years with great success. I wanted to [...]
Read Full Post | Make a Comment ( 1 so far )Complied by John Kremer www.bookmarket.com The following are some of the most comprehensive directories of ezines and other email newsletters. These directories are designed to help ezine editors and publishers to promote their ezines (if you publish an ezine, you should list yourself in any ezine directory that allows open submissions). They also help advertisers [...]
Read Full Post | Make a Comment ( None so far )Promoting Your Books: The Top 10 Things You Can Do to Promote Your Books post from John Kremer www.bookmarket.com 1. 90% of marketing efforts are wasted. This is not a bad thing. Learn how to use this insight to set better priorities. 2. Book marketing is all about creating relationships. The only reason to hire [...]
Read Full Post | Make a Comment ( None so far )The following post is written by my colleague James Malinchak James and Susan at the NSA Convention I want to help you start your motivational speaking business and train you to make more and more money in your motivational speaking career. One question I get all the time is, “James, how do I get paid [...]
Read Full Post | Make a Comment ( 2 so far )I just was explaining to my friend this morning about the way things have changed in the world of marketing when the following post be Karen Saunders showed in my google alerts. Thanks Karen this is a great explanation and overview of relationship marketing and I am sending it my friend too. Take it away… [...]
Read Full Post | Make a Comment ( 3 so far )The other day one of my colleagues called me the Resource Queen and I thought that is so true. You know I am so much about service and just do it without a second thought. People are always amazed that I actually answer the phone and return e-mails and answer their questions-no charge. Isn’t that [...]
Read Full Post | Make a Comment ( None so far )Publishing articles, especially via an e-zine, is the ideal opportunity to showcase your business. By sharing your knowledge and expertise, you build credibility as an expert, while spreading the word about your services and products. While I’m sure that sometimes you have dozens of content ideas, I bet other times you find yourself staring at [...]
Read Full Post | Make a Comment ( None so far )Good speakers become great speakers with the proper training. Investing in professional speaker training can greatly improve your bottom line. There is no downside to improving your speaking skills. The key to effective speaking boils down to one thing: The ability to be able to tell a compelling story. I was taught years ago that [...]
Read Full Post | Make a Comment ( None so far )Posted by Angela on March 6th, 2008 Using WordPress is a great way to build a website. Why? Oh there are so many reasons. But first, let’s talk about what WordPress is and what it isn’t: WordPress is a Blogging or CMS (content management system) platform. You can use WP to [...]
Read Full Post | Make a Comment ( None so far )The following post is by Seth Godin Posted by Seth Godin on May 19, 2008 Seth’s Blog If oil is $130 a barrel and if security adds two or three hours to a trip and if people are doing more and more business with those far afield… and if we need to bring together [...]
Read Full Post | Make a Comment ( 1 so far )The following post is written by Alan Weiss. I believe and agree with Alan that providing the unique value that you alone can convey in order to improve a client’s condition is noble work. You might as well get good at it. No matter whether you are speaking, selling your services or calling on a [...]
Read Full Post | Make a Comment ( None so far )Post from Get to the Point Apply the latest research in Customer Behavior Let’s face it: customers often equate price with quality. Many consumers think high prices mean high quality, while low prices signal lower quality. Sometimes they’re right. But sometimes they’re wrong—for instance, when a seller offers a discounted price to move inventory. So [...]
Read Full Post | Make a Comment ( None so far )We are getting ready to shoot 15 people on November 8th, 2009 in LA. If you are in LA and curious as to our methods come on down and be in the audience to see how a 3 camera video demo is created. We are at the Marina del Rey Hotel, MDR, on Bali Way [...]
Read Full Post | Make a Comment ( None so far )I love the following post written by my colleague Diane DiResta. Are you guilty of platform abuse? The platform is a privilege. When invited to speak, we have a responsibility to respect the audience and the nature of the platform (culture, venue, purpose of the invitation). Yet, many speakers take this responsibility lightly and [...]
Read Full Post | Make a Comment ( 1 so far )By Chris Crum Knowledge is Power. It’s an age old saying, but it will never change. Without trying to sound like an NBC public service announcement, the more you know, the more you will be able to use that knowledge in your own life, or in this case, business. A business owner’s time is [...]
Read Full Post | Make a Comment ( None so far )Talk Up Your Business was a great success here are a few short video snippets that I took with my flip video camera. Jack Barnard talks about Branding Here I am talking about ways to make money as a speaker and working for a training company is one of the ways. At the Speakers’ Bootcamp [...]
Read Full Post | Make a Comment ( None so far )from the Blog Squad Denise Wakeman and Patsi Krakoff Biz Tips Blog contact- denise@blogsquad.biz On our 5 Traps of Internet Marketing teleclass yesterday, almost 1000 people registered and we got some interesting questions. You can listen to the audio replay here. Here’s one: “I have a website that was created about 3 years ago. Of [...]
Read Full Post | Make a Comment ( None so far )This Essay was in the LA Times on June 15, 2008 written by Seth Greenland. Today’s authors must sell their work — and themselves. The publisher’s promotional budget wouldn’t cover bus fare to the book party for “Shining City.” What to do? Try a hot tub, high-priced escorts and a pimp. Not long ago, [...]
Read Full Post | Make a Comment ( None so far )The following is from Get To the Point- MarketingProfs In a video entitled Social Media in Plain English, Lee and Sachi LeFever of Common Craft introduce viewers to the fictional Scoopville, “a town famous for ice cream.” For a long time, one large company dominated Scoopville’s market with the three basic flavors: chocolate, vanilla and [...]
Read Full Post | Make a Comment ( None so far )Last night I was on a panel about Being Heard – Being Seen. The other panelists were Linda MacKenzie of http://www.healthylife.net radio and Marc Ryan of Green Health Life, The All Natural Interactive Internet TV Show. The following is a very short video shot by my friend Jeannie Cottingham with my ultra flip camera as [...]
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