The following post is written by Alan Weiss. I believe and agree with Alan that providing the unique value that you alone can convey in order to improve a client’s condition is noble work. You might as well get good at it. No matter whether you are speaking, selling your services or […]
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Apply the latest research in Customer Behavior
Let’s face it: customers often equate price with quality. Many consumers think high prices mean high quality, while low prices signal lower quality. Sometimes they’re right. But sometimes they’re wrong—for instance, when a seller offers a discounted price to move inventory. So why do […]
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