Blogging for Leads: Put some bait on your hook!
from the Blog Squad Denise Wakeman and Patsi Krakoff Biz Tips Blog
contact- denise@blogsquad.biz
On our 5 Traps of Internet Marketing teleclass yesterday, almost 1000 people registered and we got some interesting questions. You can listen to the audio replay here. Here’s one:
“I have a website that was created about 3 years ago. Of course, it just exists and does not provide any lead for my accounting business. I want to attract leads for my business from small business owners for their accounting and tax work. How can I move forward in a professional way but inexpensively?” Aslam in Toronto
This something we hear all the time, from professionals in all sorts of niches. They spend money getting a nice website up on the web…and wait for something to happen. Leads aren’t going to happen unless you put some bait on the fish hook, Aslam.
What do your small business owners want to know about their accounting and tax problems? I’ll bet plenty! Figure out their biggest pain points and create content that relieves their pain.
Oh, did I mention that the best way to do this is on a blog?
Blogging about your clients’ problems will get you found. It’s like a juicy worm to fish. After that it’s up to you to use your blog content to persuasively let them know how they can get further help with you through your services.
A business blog is part of the basic infrastructure needed to market your products and services on the Web. It works because blogs are search engine friendly. When you write 2-3 times a week, you are seeding the Internet with those keywords that will lead back to you when someone is looking for
