Authors have you been You Tube’d?
Here’s some more ways to use video clips for authors.
1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video.
2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book.
3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.
4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.
5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an over aggressive spam filter will have it for lunch.
6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.
7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get asigning in the store.
Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the conceptof turning your book into a movie.
9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!
10) Just like you can tell a book by its cover, you can often tell a bookvideo by its packaging. Get your CD cover professionally printed. Don’t skim on the first impression! In fact, why not have your video burned to a business card size CD that you can pop into the card slot of a presentation folder?
Reprinted from The Book Marketing Expert newsletter, a free ezine offering book promotion and publicity tips and techniques. For more info see: http://www.amarketingexpert.com.
Linda Hollander was a speaker and author and this clip was of her speaking at the Speakers’ Summit08.
Here’s some more ways to use video clips for authors.
1) Have you been You Tube’d? If you haven’t this is the #1 place to load your book video.
2) Put your video on your own website, don’t let a single visitor land on your site without getting the touch and feel of your book.
3) Send a sample of your book video to every media contact you pitch. Never let a press kit leave your office without a disc.
4) Got a social networking page? If you do (and you should) add the clip or a link to it on the page.
5) When you pitch the media, don’t forget to insert a link to the trailer in your email. Don’t send it as an attachment; chances are an over aggressive spam filter will have it for lunch.
6) Blog about it every chance you get. No, I’m not talking about repeating a blog over and over but blog on what success you’ve had thanks to your video. And oh, yes, add a link to the book video too.
7) Trying to get a signing but have been unsuccessful? Let your book speak for itself, literally. Drop off a copy of your book trailer to an as-yet-unconvinced bookstore person and I can almost bet you’ll get asigning in the store.
Ready for your close-up? There’s no quicker way to a potential producer’s heart than through his eyes and ears. Seeing a book come to life can sometimes be a great way to sell someone on the conceptof turning your book into a movie.
9) If you’re doing a signing bring the book video to show while you’re signing books. I’ve known authors who’ve done this and they sold almost twice as many books. The video really pulls in readers!
10) Just like you can tell a book by its cover, you can often tell a bookvideo by its packaging. Get your CD cover professionally printed. Don’t skim on the first impression! In fact, why not have your video burned to a business card size CD that you can pop into the card slot of a presentation folder?
Reprinted from The Book Marketing Expert newsletter, a free ezine offering book promotion and publicity tips and techniques. For more info see: http://www.amarketingexpert.com.
View a video clip of Linda Hollander speaker and author at the SpeakersSummit08. She was talking about Corporate Sponsorship.
[...] YouTube. Have any of you seen Meg Cabot’s viral marketing videos? You have to see them, they are hilarious. Obviously this method doesn’t work for everyone, especially if you’re camera shy. But if you have a penchant for acting and/or chatting, people always love a friendly face and a two minute video that makes them laugh. There are also book trailers, but in all honesty, I still haven’t seen one that inspired me to pick up the book. [...]