Don’t Let Video Pass You By
Today’s post is from The Publicity Hound’s Tips of the Week- Joan Stewart
http://www.PublicityHound.com
http://www.publicityhound.net/ (Blog)
I totally agree with Joan and we have been encouraging our speakers and authors to create video.
At the end of this post you can see a few videos I shoot today at the Women’s Small Business Expo with my new baby – the ultra flip video camera.
Stop wasting time trading links with other websites, posting the same how-to article to a gazillion article directory sites, and doing sneaky little things at your own website to try to trick the search engines.
Those strategies can actually hurt you.
Spend your time instead creating video, one of the most powerful ways to pull traffic to your website or blog. It will boost your position in the search engine rankings and, in some cases, take tons of business away from your competitors. Do it right, and they’ll be so shell-shocked they’ll pack up and go home.
During my 70-minute teleseminar with video expert Mike Stewart earlier this month, the 400 people who were on the line listened as Mike outlined lots of creative, powerful ways to use video in your publicity campaign, or to sell products or services.
We’re not talking about full-length productions here. Just short clips of about two and a half minutes or less.
Here are our ideas on how to use video in a publicity or marketing campaign:
–Create short videos about your products and services, upload them to your website, and include video links in your press releases.
–Speakers, create short video snippets of your presentations and post them at your site.
–Use videos to demonstrate how to use your product.
–Authors, create short little videos that discuss portions of your books.
–Take visitors on a tour of your website using a screen-capture software program like Camtasia.
–Shoot your own video of events the media won’t cover, and submit the video to local newspapers and TV stations, many of which offer consumer-generated video at their websites.
–Use video on a one-page sales letter. If a picture is worth a thousand words, video can close the sale.
–Generate leads and pull traffic by creating videos and posting them to YouTube and other video-sharing sites.
–Use video at your blog, or create a video blog on a free WordPress platform like I’m doing. (I should be ready to introduce it to you next week.)
If you missed last week’s call, you can hear the replay and see the nifty video I shot myself at http://www.JoanandMikeStewart.com
Mike will show you the absolute easiest-to-use equipment you’ll need to start producing video that will turn you into the type of marketing warrior that will send your competitors running home to their mommies.
Susan’s Note:
If you find that you need professional help in creating your videos check out Speaker Services one and three camera video events. June 8- 3 camera video demo showcase, July 12 & 13, Biz Speak & Video Workshop (one camera shoot) . Authors’ SpeakEasy is in Sept 19-21.
These are the videos I did today and I will recycle them and use them in other formats too. I guess you could call this video blogging .
Linda Hollander – The Wealthy Bag Lady- owner of Women’s Small Business Expo
Heidi Parr Kerner, Speaker, Networking Queen
Desiree Doubrox – owner and founder of An Empowered Women’s Network
