Use video to market your services online

Posted on January 23rd, 2008.

I have been exploring the various ways that business folk use video as a marketing tool. Today I am going to share several creative ways that I discovered and also you can see my first attempt at creating a video montage using my mac laptop and photos to share info about my services. I know the video is not great and I will get better at it and I love the possibilities.

Many of our speakers and authors have created one-three camera videos. For speakers it is important to do a three camera shoot in front of a live audience. Meeting planners want to see you in action.

But first let’s hear what Paul Kleinmeulman thinks about video..

If you are marketing just about anything online then I guarantee that you can make it better with video. You have heard that pictures tell a thousand words well video says a million. There isn’t a better way for you to describe, show and teach people then with video.

But Before We Go Any Further Lets Answer This… But Why Videos?

Let’s take a look at the reasons why you should seriously consider videos for your online marketing endeavors.

* People respond more to videos. They are more appreciative of what they can actually hear and see, after all, instead of what they can only read.

* Videos instantly give your brand a lot of credibility. Videos carry with them a sense of professionalism that’s quite difficult to match in the digital world.

* Videos can easily be delivered to a wide market. They’re not like eZines that require the contact details of your leads beforehand. Videos can actually become viral ever so easily. Just launch one compelling and engaging video and you’ll be surprised by the sheer amount of traffic it will generate for your website.

* Videos are more efficient sales tools than any other digital mediums. You can clearly and efficiently convey whatever you want to share. Videos provide visual and auditory mediums that you can manipulate to present your ideas in the most efficient way possible.

* Videos are known to be highly effective for casual online users who are quite hesitant when it comes to offers on the Internet. Since videos pack more credibility when compared to other mediums, they are more capable of winning the segment of a market that is generally considered hard-to-get.

* Videos allow a lot of liberty for creative expression. You are not limited to certain styles, manners, or rules. Your imagination can run free and create the most memorable and exciting package your viewers are sure to appreciate and enjoy.

* Despite the high demand for videos these days, they are still considered unique and special presentation formats that are sure to entice people to “tune in” to whatever you want to share through such a medium. You will have fewer problems attracting their attention as videos, by themselves, have the power to draw an audience.

See the video montage that I created. Mind you it is my first attempt

View this montage created at One True Media
Speakers Services

Attorney Judd Matsunaga and Judd Mcllvain, Radio & TV News Reporter
http://www.audioacrobat.com/playv/WlKHhfHx

Publicizing Your Blog
http://videos.webpronews.com/2008/01/22/how-to-publicize-your-blog?click=1

Al Lautenslager, Speaker and author sends a follow up video message to a meeting planner.

He says… Hello Becky.

Just a quick note to follow up our conversation regarding speaking on your webinar series. I love your concept and know that the information on Guerrilla Marketing, marketing with low and no cost marketing tactics will work well with your audience. When can we establish a date for this? Thanks, Al.

For more information about having Al speak to your conference, seminar, meeting, convention, etc. click on this video postcard directly from him:
http://www.youonyourwebsite.com/Al/Postcard.html

See Charles Haywood, owner of a salon and reflexologist
http://perfectskinla.com/massage_reflexology.php

Post your videos on youtube see 11 videos I posted
http://www.youtube.com/user/speakerservices

Selling product
http://www.videoese.com

Julie Thong, Speaker and Author
http://www.speakerservices.com/speakers/detail/270

Tony Alessandra, Speaker
http://www.alessandra.com click on video

See authors video segements
http://www.bookwrapcentral.com

That’s it for the moment.

Send me your comments or your videos so we can share it with others.

Need professional video? Call me we can help you. 310-822-4922 PST

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