Crafting a Professional Speaker’s Kit that Leads to More Engagements and Higher Fees
I’ve been learning how to create video from my mac laptop and here is a very short video message that I created. I want to reach out to my e-audience in a more personal way rather then always via text. Have a look please and let me know what you think. Does it inspire trust-do you get a sense of who I am?
speak-your-way-to-more-biz.mov
Today’s post is by Scott Jeffrey
A speaker’s kit is a brochure to promote your various speaking services (keynotes, workshops, etc). Event planners (sometimes via speaker bureaus), business executives, and small business owners are your most likely recipients. The size of your speaker’s kit will depend on how actively you speak publicly and in what venues. The design of your speaker’s kit should be similar to your media kit, which should be consistent with your website and your overall brand or professional identity.
Here are the various pages and information that you’ll probably want to include:
Keynote Presentation: This is your “flagship” presentation that probably parallels the main topic of your latest book. What’s the title of this talk? Who is the target audience? How will they benefit from hearing you speak?
Seminars: Do you conduct seminars or workshops? What are they called? Do you offer them to businesses and conduct your own venues as well? Who is the target audience? What will they get out of it?
Testimonials: This section is often called “What Others Are Saying.” Although you can create a separate sheet of testimonials from past clients, it may be more effective to sprinkle your testimonials throughout your speaker’s kit.
Past Clients: Where have you spoken before? Having a few high-profile companies under your belt lends credibility to your platform and builds certainty in the mind of a potential client. If you speak frequently, list your top (most recognizable) clients. If not, list your past engagements. This information can be presented with your testimonials or your seminars, or can be listed in the margin of another page.
Biography: The bio included in this kit can be longer and more detailed than the media kit. There’s a good chance that a person looking to spend thousands of dollars to bring you in to speak to his company will want to know more about you. Be sure an appropriate headshot is included on the bio page.
In addition to having your speaker’s kit available for download on your “Speaking” or “Events” web page, you’ll want to have one or two short downloadable videos (two to three minutes) available on the same page. Show prospective event planners what you’re like live.
For an excellent speaker’s kit examples:
Patricia Fripp’s www.fripp.com (click on “For Meeting Planners”).
Tony Alessandra’s Meeting Planners page: www.alessandra.com (click on “For Meeting Planner”)
Marjorie Brody’s www.brodycommunications.com.
Scott Jeffrey is an author coach and the author the 10-CD audio program, Everything You Need to Know to Become a Best-Selling Author. For more information, please visit www.BestSellingAuthor.com.
