INTERVIEW TACTICS! How to Survive the Media Without Getting Clobbered!
by Gayl Murphy
Does this describe you? An expert, speaker or entrepreneur who charges a fee for providing a product, service, content or consultation in a particular industry or field. Someone with a great deal of knowledge about, or skill, training, or experience in, a particular field or activity.
If it is … then you need to start using the media to tell the world about you, your business, product or service. Which means: you’ve got to PITCH IT TO PROMOTE IT – so you can TELL IT TO SELL IT!
To start working with the media - so you can climb on this PITCHING/PROMOTING bandwagon - start by analyzing what exactly it is you have to offer - so you can create and deliver that winning pitch!
A winning pitch is as good as Gold! It will, without a doubt make the difference between getting the deal, or not. Because if you can’t tell it, you can’t sell it!
9 INTERVIEW TACTICS! For Creating and Delivering A Home Run Pitch
1. Define your expertise in simple language.
2. Create 2 or 3 concise messages that best describes your skill set.
3. Create a 15sec. and a 30 sec. pitch that tells your story.
4. Prepare in advance and know what you’re going to talk about.
5. Think bullet points to keep your message and pitch concise and fluid.
6. Stay on topic and stay focused. Be specific.
7. Give details and know when they’re needed: places, names and dates.
8. Connect your pitch to a story/trend in the headlines. This makes your expertise timely and newsworthy.
9. Relax, enjoy and take your time.
10. The best pitches have color and detail.
Can you confidently pitch yourself, business, product or service to the media, or a prospective client - get the deal in the door and up and running?
If your answer isn’t a definitive and resounding YES, then you desperately need Interview Tactics! I.T. will give you all the media power-tools and insiders techniques and tactics for creating and delivering a winning pitch.
Murphy’s Law: “A great soundbite, pitch or story is both the Sizzle AND the Steak.”
Gayl Murphy is a respected media coach, speaker and author of INTERVIEW TACTICS! HOW TO SURVIVE THE MEDIA WITHOUT GETTING CLOBBERED! She media consults and coaches entrepreneurs, authors, experts, companies and corporations alike about how to pitch it to promote it and how to tell it to sell it! Murphy is also a veteran news broadcaster. Her celebrity interviews, news features and Hollywood commentary have appeared on TV, radio, print and online worldwide, including ABC News, BBC, AP and E! Sign up, or call 323-417-5172 for her Free Interview Tactics! Report: www.InterviewTactics.com and www.GaylMurphy.com
