Archive for December 12th, 2007

Why Book Tours are Passe

Posted on December 12th, 2007.

Author readings and signing sessions, once the staple of publishing publicity, are being usurped by virtual encounters and promotional videos.
By Teresa Méndez | Staff writer of The Christian Science Monitor
from the November 30, 2007 edition
The author tour, with its accompanying readings and signings, has come to be the quintessential tool for promoting books. It is […]

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