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| | Susan Levin, Speaker Services www.speakerservices.com |
Today my colleague and friend Patsy Bellah talks about why teleseminars are probably the single most prolific source for new products. One teleseminar can produce at least 20 streams of income or marketing strategies (and counting). 1. Charge for the teleseminar 2. Edit the audio and that becomes a product. 3, 4, 5. Extract portions [...]
Read Full Post | Make a Comment ( 1 so far )I’ve got meeting planners on my mind. I am organizing a campaign to reach more event coordinators and or meeting planners who book speakers and authors. My mandate for my business since ’92 is to bring speakers/authors and audiences together. Speaker Services is a one-stop shopper for planners to find speakers of their choice and [...]
Read Full Post | Make a Comment ( None so far )Should You Run Your Own Seminar? This is a question I get asked all the time. I respond by asking if my client has a following. If the answer is no – I suggest they begin by gathering an e mail list. All too often, professionals think if they put out ads and flyers in [...]
Read Full Post | Make a Comment ( None so far )by Fern Reiss, CEO, PublishingGame.com/Expertizing.com Here, some seldom-considered tips on getting more publicity for your book and business, straight from the top journalists and literary agents who participated in our Expertizing Publicity Forum. Be prepared for The New York Times When a participant in the Expertizing Publicity Forum pitched the New York Times business columnist, [...]
Read Full Post | Make a Comment ( None so far )We just finished 3 days of the Authors’ SpeakEasy Workshop. We had folks from all over the country. Here are a few photos of the attendees. I’ve posted a few of the videos that we created at the workshop on my website. Take a look at www.speakerservices.com/authorsspeakeasy Jack helped me chisel my message. I [...]
Read Full Post | Make a Comment ( None so far )This last week has been a whirlwind for us as we spent 4 days at the International Coaches Federation Conference as exhibitors. There were 1,600 coaches attending from 30 or more countries. We talked to lots of coaches who were interested in learning how to grow their business and income though speaking. Here I am [...]
Read Full Post | Make a Comment ( 2 so far )One of the strategies speakers use to widen their marketing reach is to speak to associations. Presenting to associations gives you a natural link to their member organizations. Thw following interview is with speaker Elizabeth Jeffries excerpted from http://www.nsaspeaker.org article bank discussing how to make those connections and develop clients from association audiences. Why should [...]
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