Media Mastery
Here’s more from our friend Ann Convery www.annconvery.com
WHAT THE MEDIA WANTS FROM YOU:
1. Editors and producers need great stories – all the time. Your value to the media is not your product or your service or your book, it’s the great story you can offer them. You are a story to the media. Make it a good one.
YOUR JOB IN THE MEDIA INTERVIEW:
2. Your job in the media interview is to answer the media’s needs FIRST.
3. The media interview is a very well-disguised sales presentation.
You job is to help them do their job, while subtly advancing your own agenda.
4. The media want you to provide good “infotainment” or “edutainment.”
Become a valuable “edutainer” or “infotainer” and you will become a valuable media resource.
THREE MOST IMPORTANT POINTS
5. How do you advance your own agenda?
Get your 3 most important points lined up. They could be soundbites. They could be phrases. They do not have to be whole sentences. But know what your 3 most important points are and have them practiced and ready.
SOUND BITES
1. A sound bite is a slogan, like an ad slogan. It’s a repeatable phrase or sentence that people can use to identify you.
SAMPLE SOUND BITES:
1. We don’t just take away your illness. We give you back your life. - Cmpounding Shoppe
2. When it Absolutely Positively Has to Be There Overnight.- FedEx
3. We Try Harder. - Avis
4. A designer handbag should not cost more than the rent. - Handbag designer
5. Self-Care before Sit-Ups! - Amy Lundberg, aimforfitness.com
6. A diamond is forever. - De Beers Consolidated Mines, 1948–present (invented by Frances Gerety)
7. We help you see more green more often. ~ Sea-Green Financial Services
Learn more when you attend the MediaSpeak Symposium, Oct 11-13.
