6 Ways to Attract Clients
Recommended Resource Joan Stewart, The Publicity Hound shares 6 Ways to Attract More Clients. See http://tinyurl.com/yv7s9e
Lots of people are complaining that business is flat during these slow days of summer. If you’re among them, consider these six ideas for attracting more clients:
–Create a short presentation on how people can solve the most pressing problem that ties into the product or service your company sells, or the cause or issue your nonprofit addresses. Then hit the speaking circuit in your town. Dozens of service clubs are looking for luncheon and dinners speakers. This is what
I did when I started my consulting business, and many people in my audiences hired me to help with their PR.
–Write articles for article directory sites like http://www.EzineArticles.com. Make sure the author resource box links to your website. Be sure to capture email addresses at your site. I do with Hover Ad Creator, powerful HTML coding that makes the sign-up box at my website bypass spam filters. Learn more
about it at http://www.marketingtips.com/hover/t/827664
–Start blogging. The search engines love timely, content-rich blogs, particularly on niche topics. The more you blog, the more traffic you’ll get.
–If you sell anything that helps people generate publicity, consider joining The Publicity Hound’s Resources List http://www.publicityhound.com/resources.htm This is where I send callers when they want to know who I recommend to help them write press releases, proofread their copy, or contact the media on their behalf.
–Swallow your pride, call former clients and tell them you need more work.
–Go to the Craigslist in the city closest to where you live at http://www.Craigslist.org and start posting tips on this f~ree community bulleting board. Then link to your website. See “How to Use Craigslist as a Global Publicity Tool” at
http://tinyurl.com/geog2
If you’re a PR practitioner or a publicist, you’ll want to know about the 24 ideas I brainstormed with Marcia Yudkin on how to bring more clients through the door. They’re on a handout that accompanies the CD and electronic transcript called “24 Ways to Attract Clients to Your PR Practice,” and you can download it as soon as your order has been approved.
Read more at http://tinyurl.com/yv7s9e
