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	<title>Authors and Speakers: Don't Pitch Your Books or Programs as Story Ideas</title>
	<link>http://www.speakerscommunity.com/blog/2007/08/20/authors-and-speakers-dont-pitch-your-books-or-programs-as-story-ideas/</link>
	<description>Grow your Business and Income Thru Speaking</description>
	<pubDate>Wed, 23 Jul 2008 19:22:08 +0000</pubDate>
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		<title>Authors and Speakers: Don't Pitch Your Books or Programs as Story Ideas</title>
		<link>http://www.speakerscommunity.com/blog/2007/08/20/authors-and-speakers-dont-pitch-your-books-or-programs-as-story-ideas/#comment-50</link>
		<dc:creator>Cristina Favreau</dc:creator>
		<pubDate>Fri, 24 Aug 2007 01:42:00 +0000</pubDate>
		<guid>http://www.speakerscommunity.com/blog/2007/08/20/authors-and-speakers-dont-pitch-your-books-or-programs-as-story-ideas/#comment-50</guid>
		<description>Joan, I certainly hope everyone is listening to what you said here: "They must stop pitching the books and programs as story ideas. Immediately."

I'm not a journalist, but I still manage to get pitched from all sides.

It seems like many just don't get that they have to answer this question for their audience "What's in it for me?"

Great interview and I love Joan's site... It's FULL of useful information for a service-based entrepreneur like myself.

Susan, thanks for posting such a great resource! I hope your technology woes won't creep up again!</description>
		<content:encoded><![CDATA[<p>Joan, I certainly hope everyone is listening to what you said here: &#8220;They must stop pitching the books and programs as story ideas. Immediately.&#8221;</p>
<p>I&#8217;m not a journalist, but I still manage to get pitched from all sides.</p>
<p>It seems like many just don&#8217;t get that they have to answer this question for their audience &#8220;What&#8217;s in it for me?&#8221;</p>
<p>Great interview and I love Joan&#8217;s site&#8230; It&#8217;s FULL of useful information for a service-based entrepreneur like myself.</p>
<p>Susan, thanks for posting such a great resource! I hope your technology woes won&#8217;t creep up again!</p>
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