Radio Talk Shows & AudioAcrobat
A few days ago I talked about Alex Carroll the Radio PR Guy. He has a database of radio talk show hosts and producers who book speakers/authors for their shows. Today I am sharing a tip from him on how to create a pitch or media hook plus examples of radio show listings from his database.
Also included in this post is one of my favorite recommeded resources audioacrobat.
Have you considered doing your own radio show or podcasting? Or do you simply want to have an audio prescence of your website or blog? How about recording a teleclass and creating a product from it? You can do all of the above plus more if you have audioacrobat.
AudioAcrobat is a powerful and easy online radio and audio/video content development tool and a recording, streaming and hosting service. All of your audio messages are automatically converted into a single of html code that can be uploaded to any website. Dave Barrett, the owner offers training every week. See the schedule for the week of July 9 & 10. below. Try it out for 30 days for free. Click here to try it out.
You can see how I uploaded an MP4 of our speaker and authot Julie Thong to audioacrobat click here and to listen to audio see Lisa Marie Platske . Listen to a replay of a teleclass of a Q & A teleclass that I did with Jack Barnard on The Speakers’ Bootcamp or take a look at the Speakers’ Summit Hot Seat Video’s we produced . If you would like to develop a one camera streaming video for your website or blog etc you might want to attend the BizSpeak and Video Workshop September 15 &16 in Los Angeles and also see the streaming samples that I uploaded to audioacrobat .
BTW: On July 23, I am offering a free teleclass with Nita Vallens, talk show host for KPFK, Inner Vision and Jill Lublin, Guerilla Marketing. We’ll be talking about online media rooms and what producers/hosts say they look for in a compelling guest. Sign up Both of these ladies are speaking at the MediaSpeak Symposium in October.
At the MediaSpeak Symposium you will learn how to pitch to the media and actually have an opportunity to pitch live to radio, TV and print folks.
Back to Alex’s tip:
The first step towards being a guest on big radio shows is coming up with a great “media hook,” or “show pitch.”
Here’s a fill-in-the-blank formula that you can use to create a show pitch that is guaranteed to grab a producer’s attention virtually every time …
* Pitch Formula: “___ things you must do immediately when ______________”
And here’s a couple of examples of how you might apply it:
Show Pitch: “5 things you must do immediately when you find out the company you work for is about to be bought out”
Show Pitch: “3 things you must do immediately when someone starts yelling at you … or threatening you”
This is a very versatile show pitch formula and can be used for almost anything. The word “must” makes it especially compelling, and the word “immediately” makes it urgent. Here’s some more examples: “7 things you must do immediately when the Fed starts lowering interest rates,” or “when your flight gets cancelled,” or “when the principal calls and your kid’s in trouble,” or “when you notice an odd growth on your skin,” or “when you wake up from a bad nightmare,” or whatever. It’s pretty much limitless.
If you are ready to pitch to talk shows I suggest you purchase the database listing which includes 1,264 radio shows, faxes, e-mails, websites, categories, show descriptions, time slots, number of listeners, frequencies, markets, time zones, news directors, public affairs directors, program directors, and more … for each show.
And it is the only database available of just the big shows. Here’s the link to order the talk show database.
Sample of radio talk show producers on Alex’s list.
Rank, Host, Producer, Phone, Address
#1, Sean Hannity, James Grisham, 212-613-3800
WABC, 2 Penn Plaza, 17th Fl., New York, NY 10121
#2, Michael Savage, David Ruben, 541-664-8827
Talk Radio Ntwk., 724 E. Pine St., Central Point, OR 97502
#3, Howard Stern, Gary Del’Abate, 212-584-5100
Sirius, 1211 6th Ave., New York, NY, 10020
#4, Dr. Laura, Fax pitches to 818-461-5140, 818-377-5300
Premiere, 15260 Ventura Bl-500, Sherman Oaks, CA, 91403
#5, George Noory, Lisa Lyon, 541-955-0100
Premiere, 777 NE 7th St., Grants Pass, OR, 97526
#6, Bill O’Reilly, Ron Mitchell, 212-301-3000
Fox News, 1211 6th Ave., New York, NY 10036
#7, Glenn Beck, Stu Burguiere, 610-617-2033
WPHT, 10 Monument Rd., Bala Cynwyd, PA, 19004
#8, Laura Ingraham, Mike Kincaid, 541-664-8827
TRN, 724 E. Pine St., Central Point, OR, 97502
#9, Jim Bohannon, John Stolnis, 202-457-7997
Westwood One, 2020 ‘M’ NW, Washington DC, 20036
#10, Mike Gallagher, Jason Hiatt, 972-831-1920
Salem, 6400 N. Beltline Rd, Ste 210, Irving, TX 75063
Here are the upcoming comimentary AudioAcrobat training choices:
Monday - July 9, 2007
Basic Training…75 minutes
2:00 PM Eastern Time (EST)
1:00 PM Central Time (CST)
12:00 Noon Mountain Time (MST)
11:00 AM Pacific Time (PST)
———————————-
Podcasting and Video…75 minutes
Please have an audio recording for this class
7:00 PM Eastern Time (EST)
6:00 PM Central Time (CST)
5:00 PM Mountain Time (MST)
4:00 PM Pacific Time (PST)
***************************
Tuesday - July 10, 2007
Podcasting and Video…75 minutes
Please have an audio recording for this class
2:00 PM Eastern Time (EST)
1:00 PM Central Time (CST)
12:00 Noon Mountain Time (MST)
11:00 AM Pacific Time (PST)
————————
Basic Training…75 minutes
7:00 PM Eastern Time (EST)
6:00 PM Central Time (CST)
5:00 PM Mountain Time (MST)
4:00 PM Pacific Time (PST)
***************************
Conference Call Number: (605) 990-0001
When asked, enter this access code: 1032316 followed by the # key.
So as to avoid interruptions, please be prompt.
Remember you can try it out for 30 days for free.
