Marketing Tip: Turn Your Keynote into a Book
Turn Your Keynote into a Book
by Dawn Josephson
Many professional speakers want to turn their keynote speech into a book. This is a great way for you to leverage your content, but realize that you’ll often have to do more than simply type out your keynote and submit it for publication. Because speaking and writing are two completely different mediums, what works in your speech may not work in your book. Most speakers find they need to give their ideas much more development in written form. Some also find that they need to change their content’s tone so it has impact in print. The first step is to tape record your keynote speech and get it transcribed. Read your transcript and note the areas that need further development. Then, organize the raw material accordingly, and start adding. Another option is to have an objective outsider interview you about your topic. Be sure to tape record these sessions. Since the outsider does not know your topic as well as you, this approach helps you identify specifically which areas of your keynote may not transfer well into written form, or that may be confusing to readers. Usually the information the outsider helps you uncover are the true bits of wisdom that will make your book the best it can be, while still being true to your core message.
Dawn Josephson is a professional speaker, internationally acclaimed author, and the Master Writing Coach™. She is president of Cameo Publications, an editorial and publishing services firm, and is the creator of The Ground Rules™ book series.
Dawn empowers leaders to master the printed word for enhanced credibility, positioning, and profits. As the author of Putting It On Paper: The Ground Rules for Creating Promotional Pieces that Sell Books, she is the go-to person the media turns to when they want reliable writing-related information. Dawn believes that a person’s ability to write clearly and succinctly is the true reflection of their genius.
Dawn may be contacted at http://www.masterwritingcoach.com
Note: Teleclass CD available: WRITE TO SELL! CREATE PROMOTIONAL PIECES THAT SELL BOOKS . Learn more/order
Thank you so much for this valuable information! I have been struggling with finding the first step to putting a keynote of mine into a book that sells. I will be referencing the information you have here, as well as the information given by Dawn to help me get my keynote into book form. Your information has given me the beginning point that I needed!